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    ▷301 Routing Guide 2020

    webmaster forum
    Summary: A 301 redirect is a way to send website visitors to a live and working URL when the URL they originally requested is removed. A redirect should point to the most relevant or similar live page that is no longer needed, this provides the best user experience for the visitor and means any backlink value is properly redirected and not lost with the old page. That is, a 301 redirect indicates that a web page is permanently redirected from one place to another. The 301 code refers to the HTTP status code of the redirected page.

    Introduction to 301 redirection

    A 301 redirect is an easy way to redirect one web page to another without significantly affecting your SEO ranking. You can effectively use 301 redirects to increase organic traffic by consolidating content and optimizing your website. This article briefly discusses what 301 redirects are, how they affect your SEO efforts, and issues to avoid.

    Why Use 301 Redirect?

    Basically, 301 redirects allow you to make changes to your website’s URLs without damaging your ranking or availability. A 301 redirect is an HTTP status code that indicates that a link has been moved permanently. The 301 redirect code informs you that the page is using a new link and will not revert to its old location.

    Permanent Transport – Therefore, a 301 redirect is not an appropriate HTTP status code for a temporary redirect. A 302 redirect indicates that a page has been temporarily moved. Using a 302 redirect won’t hurt your rankings. However, this will also not result in de-indexing the original page and this is usually a 301 target.

    Authority Transfer – A 301 redirect is important when your content is displaced so that it affects your SEO performance as little as possible. If you do not follow 301 redirects when content is moved, both visitors and search engines will have a hard time understanding where the content is moved. Visitors will reach a 404 page and search engines will not be able to attribute any relevance or authority to the new URL. This will cause your rankings to drop significantly. If a visitor clicks on a link and is presented with a 404 page, this will negatively affect their experience with the site and may lead to disappointing and leaving. Having 301 redirects in place means that the visitor can easily enter and navigate the site and interact with content that can eventually turn them into a customer or a follower.

    Avoid 404 Pages – You will benefit from a 301 redirect process to ensure that visitors and search engines visiting an old URL are redirected to its new URL. There are many reasons for doing this in SEO. When you change the URL of a page, change the URL of a subfolder, change the domain names, switch to http “S”… So in summary, when the content is moved, redirects are activated so that both visitors and search engines do not stay on the 404 page. The 301 is the preferred 3xx redirects for SEOs due to their proven ability to pass around 90% link authority from the referring page.

    Content Merge – Also, 301 redirects can be used to turn two or more web pages into a single document that will more successfully rank and create authority. For example, if you have two pages with basically the same content on your website, it could be considered duplicate or even thin content. In this example, you might want to combine these pages into a single major version by adding a 301 redirect from one version to the next. Using a 301 redirect will effectively reroute this traffic and SEO value without imposing any penalties on your ranking.

    How Does 301 Redirect Work?

    Here’s how a 301 redirect works: A client requests a URL from a server. The server looks for the URL and finds that it has been moved permanently and responds to the client. In the third step, the new request is sent and the visitor browser requests the URL from which the content was moved. The server says everything is fine and sends the assets of the new URL along with the payload.

    What happens to the old page after a 301 redirect?

    A 301 redirected page becomes unavailable to visitors and search engines, even though it still exists on the site. Search engines will merge the old URL with the new URL and stop showing the old URL in search results. The amount of time search engines have to stop showing the old URL is variable. In practice we can say that this can take anywhere from a few days to a few months.

    How to Make a 301 Redirect?

    There are many ways to make 301 redirects. The most common method is to edit the .htaccess file located in the root folder of your website. If this file does not exist, create a new document with Notepad or TextEdit and save it as .htaccess. Make sure to remove the default .txt file extension. Here are some code snippets for adding common 301 redirect types via .htaccess:

    .Htaccess Redirect Code

    Redirect 301 /old-page.html /new-page.html 

    WordPress Redirect Plugin

    If your site is WordPress, this plugin can also make your job easier: https://wordpress.org/plugins/redirection/

    Domain Redirect Code with .htaccess

    To redirect an old domain to a new one, the following code will do the trick:

    RewriteEngine on
    RewriteCond %{HTTP_HOST} ^eskisite.com [NC,OR]
    RewriteCond %{HTTP_HOST} ^www.eskisite.com [NC]
    RewriteRule ^(.*)$ https://yenisite.com/$1 [L,R=301,NC]

    Redirect Code from Non-www to Link with www

    RewriteEngine on
    RewriteCond% {HTTP_HOST} ^ site.com [NC]
    RewriteRule ^ (. *) $ [L,R=301,NC]

    Redirect Code From www to Non-www Version

    RewriteEngine on
    RewriteCond %{HTTP_HOST} ^www.website.com [NC]
    RewriteRule ^(.*)$ http://website.com/$1 [L,R=301,NC]

    The placement and order of the code in your htaccess file is also important. Undesirable effects such as redirect chains can occur if several instructions are placed in the “wrong” order. If you are planning to apply a large number of 301 redirects to your .htaccess file, you should pay attention to this.

    301 Referrals to Increase Organic Traffic

    The two articles we have were of high quality. They were starting to age a little. By making the most of both posts and combining them, it is possible to increase organic hits through 301 referrals by producing much better content that we believe deserves more traffic. However, there is no point in keeping or moving pages that have little or no organic traffic potential.

    301 Routing Issues

    It is possible to make mistakes when applying 301 redirects. Here are a few problems to avoid:

    #ff0000;”>Removing Old Link – Instead of relying only on 301 redirects after changing your URLs or domain, it’s extremely important to remove old web page URLs from your internal links and sitemaps. Continuing to require Google to crawl webpages that are no longer available wastes your crawl quota. It is good to make sure that you fix your internal links and sitemaps to ensure users and browsers are entering new pages and not being forced to go through too many redirect chains. The “redirect chain” sends users and robots through a series of pages before they reach their intended destination.

    Health of Referral Process – Avoid redirect loops. A “redirect loop” sends browsers and users in a never-ending loop between old and new pages when your redirects aren’t set up correctly. These pose a major usability issue and confuse Google’s browsers.

    Redirecting to the Right Links – Make sure your new page exists. If you accidentally point 301 to redirect to a page that is not available, you will lose users and browsers. This will appear as a 4xx or 5xx HTTP response code.

    Operation on Old Link – After using the 301 redirect for a period of six months, check to make sure Google is still not sending traffic to your old pages. If users are still trying to visit the old page address, you have internal linking issues that need to be fixed.

    Transferring to Irrelevant Pages – Using 301 redirects to send users to completely different pages can result in Google penalties. When choosing a page to redirect, make sure you choose a page that is as relevant and similar as possible to the page you’re redirecting to. For example, don’t redirect all of your 301 redirects to your home page, it’s good to do some research to find out what is the most relevant page for each URL you redirect.

    Last Words

    At first, 301 redirects may sound scary and highly technical. Actually, it is not. It is a great tool for increasing traffic and website usability. As always, it is extremely important that you track the results of your work and double-check whether your directions are correct immediately after applying them.

    As a result, 301 redirects, It plays an important role in the health of your website. When you need to redirect URLs, in most cases it is necessary to use a 301 redirect. A 301 redirect indicates the content of a link that has been moved permanently. What is a 301 Redirect? What Does It Do? You can also find detailed information on this topic in the article titled and 302 Redirect and 301 Redirect It may be helpful to take a look at the content on the topic.



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