▷Comprehensive comparison of the best SMS Marketing software 2020

    Are you looking for a solution to develop your marketing actions on the SMS channel, for example to distribute promotions and coupons? If you read these lines, then you are in this case and you are looking for SMS Marketing software.

    We have tested, evaluated and compared several solutions to help you choose the SMS marketing platform that best suits your needs, expectations and ambitions. We will present our 3 favorite software: SendinBlue, OVH Telecom and AllmySMS. We will then present the main criteria to take into account when choosing your SMS marketing software. We will present at the end a Top 8 software on the market.

    Our 3 favorite SMS Marketing software

    Without further ado, discover our comparison table of the 3 SMS Marketing software that most appealed to us: SendinBlue, OVH Telecom and AllmySMS:

    sendinblue logo
    Last name SendinBlue OVH Telecom AllMySMS
    Import database CSV or TXT format Excel or CSV format Any file (Excel recommended)
    Contacts management Yes Yes Yes
    Planning sending campaigns Yes Yes Yes
    Mobile coupons Yes n / A Yes
    Sending by email Yes Yes Yes
    Virtual mobile number n / A Yes Yes
    Automatic SMS Yes Yes Yes
    Bidirectional SMS Yes Yes Yes
    Short codes Yes n / A Yes
    MMS Yes n / A Yes
    Message customization Yes Yes Yes
    Reporting / Analytics Yes Yes Yes
    integrations WordPress – Shopify – Prestashop – Woocommerce n / A Salesforce – Zapier – Gmail – Google Sheets etc.
    API Yes Yes Yes
    Free version Yes Yes Yes
    Prices 45 € for 1000 SMS – 450 € for 10 000 SMS. Not communicated for 100,000 SMS 58 € for 1000 SMS – 540 € for 10 000 SMS – 5000 € for 100 000 SMS € 45 for 1000 SMS – € 450 for 10,000 SMS – € 4,500 for 100,000 SMS
    Website Website Website Website

    Website creation – Personalized price estimation

    Websites Are Us has developed a recommendation engine which allows you to obtain a free detailed price estimate as well as a selection of software and providers adapted to your website creation needs.

    The criteria for choosing your SMS marketing software

    Thanks to this form of communication that is SMS, it is possible to quickly and easily send promotions, alerts, notifications etc. to a large number of target groups. Now the question arises of how to choose the best SMS marketing platform for your business? Here are the main criteria to take into consideration to feed your thinking.

    Versatility of the offer – does the software allow more than just sending an SMS?

    Besides the simple possibility of sending your SMS, does the software offer other advanced marketing / service tools? Because a simple service of sending group messages is not enough for the happiness of your business. To successfully run an SMS campaign, other tools are essential. Here is a list that should be part of the essential directory of each SMS marketing software:

    • Automation : With automation tools, small business owners and marketing teams can set up SMS marketing campaigns in the background and free up extra time for other important tasks.
    • Keywords and short codes : The software allows users to create keywords and a short code so that customers can subscribe to your mailing lists by SMS. It’s a simple SMS marketing software feature that can get new subscribers and follow up with customers effectively.
    • Reports Another key feature of SMS marketing services is the ability to analyze campaigns and generate reports.
    • integrations : Integrations allow marketing teams to synchronize their marketing tools with messaging platforms, CRM and other applications.
    • Ease of use : SMS marketing is an effective way to reach hundreds or even thousands of customers at a time intuitively. For this reason, we have chosen software that is easy to use and to integrate into overall marketing strategies.
    • Customer Support : Adding SMS campaigns to a marketing strategy can be difficult for professionals who are not already familiar with the tools. We must therefore remember to check the quality of customer support for each software.

    This not only allows you to do more than just send SMS, it also shows that the provider has invested seriously in the development of its service.

    The question of customer service

    Many SMS marketing platforms are self-service. This means that almost everything you do will be done by you. That is to say, plan, download contacts and send SMS campaigns. When choosing, it is important to choose an easy to use platform. Second, it is essential to check the customer service that is available. Cloud-based solutions can sometimes be quite limited in the service provided. It is therefore important to check whether they provide telephone assistance, email or even live chat. Another important aspect to check out is guides and other blog articles. Do they have details on the use of their software? Information should be readily available! However, the best way to find out about customer service is to contact them directly.

    There are SMS and SMS…

    In this part, we will explain the difference between “low-cost” and “premium” SMS. First of all, you should know that these two types of SMS are only intended for Metropolitan London and that the big difference lies mainly in the price. But, you shouldn’t just look at the price. We must also look at the possibilities offered by these two solutions. Also note that some platforms only offer sending premium SMS. The Premium SMS offers very specific functionalities:

    • It allows you to keep an eye on your opening rate with the sending of acknowledgments
    • The time and the deliverability rate of premium SMS campaigns are optimized.
    • The possibilities for personalizing the SMS are greater.

    Of course, these features have a significant impact. Check with the support of the solution you have chosen to find out more. If you really want an SMS marketing service at a lower cost, low-cost SMS can be the solution. However, low-cost text messages can take several days to be sent and you will not be able to personalize your message (no sender name, no acknowledgments, very little interactivity). Premium or low-cost SMS, it’s up to you to choose well according to your needs and your budget.

    The price criterion

    In the end, check what the company is going to charge you. Many companies will offer you free credits to test their software once you open an account. That way, you can easily test and judge the effectiveness before switching to a monthly plan. In addition, the free trial allows individuals to perform a detailed analysis of the various risks involved.

    The mistake not to make when comparing the price of SMS

    The most common mistake when you are faced with the choice of your SMS marketing software is to focus on the price. As we have seen above, the price, although important, should not be the deciding factor in your choice. Criteria such as increased deliverability or even efficient customer service are often as much or even more decisive.

    In any case, it will be very difficult for you to plan the exact budget for an SMS marketing campaign. Indeed, if your contacts are located in the 4 corners of the world, the cost of sending your campaign will be difficult to calculate. As you can see from the photo above, sending an SMS to Haiti will cost you € 0.090 excl. The price will not be the same if you send the same SMS to Germany for example. It is therefore difficult to predict the average price of SMS, focusing on the price of sending to London (the one put forward by SMS marketing software) can be misleading.

    Our selection of the best SMS Marketing software


    With Sendinblue’s SMS Marketing solution, you will have all the functionalities necessary to succeed in your marketing campaign. Make your offers known by writing your message, selecting the corresponding group of contacts and, finally, scheduling the date and time of dispatch. You can personalize your SMS using segmentation or adding the contact attributes you have obtained (name, address etc.). Finally, you have the opportunity to analyze the results of your campaign in real time.


    OVH Telecom

    Reach your customers as close as possible thanks to the SMS campaign from OVH Telecom, which is easy and quick to set up. Thanks to OVH Telecom, you can schedule the sending of SMS for important events (birthdays, trade fairs, etc.). You can also let your recipient respond directly to your SMS. Convenient for simple and direct returns. Finally, OVH Telecom also offers you the possibility of sending SMS directly from the Internet. In short, an effective solution for this major player in web hosting.



    AllmySMS guarantees an SMS marketing service at an unbeatable price or almost, without any commitment, subscription or hidden costs. Thanks to this solution, you will be able to send your professional SMS in mass, your marketing campaigns by SMS or simply to stay in contact with your collaborators. In addition, it is always good to know that our data is secure and will never be used for commercial purposes. It is also important to note that you can send voice messages live answering machine or receive SMS on a virtual mobile number. Keep up to date regularly as new features are added regularly.


    Ditel SMS Mailing

    Thanks to the connection to a computer of a modem using a GSM SIM card, it is possible to send up to 200 SMS / hour, free of charge (depending on the operator and the subscribed package). Ditel SMS Mailing is to be installed on a single computer, so you have to buy it and download updates. Strengths: a real phone number is displayed, guaranteeing a better opening rate ; and importing an Excel file allows you to customize messages.


    Spot Hit

    Marketers appreciate the “multichannel” feature which gives the Spot-Hit platform rare firepower: by combining SMS, enriched SMS with mobile site, MMS, VMS (voice message on answering machine), and the postal campaign , it is possible to multiply the points of contact with a customer to determine and favor the channel with which the customer is the most reactive.


    SMS Factor

    The SMS Factor service is 100% London, and anti-SMS low cost: it advocates quality in order to optimize the rate of SMS delivery. To illustrate his will, he declared himself to the Electronic Communications Regulatory Authority. Strong point: his spirit of innovation with “mail to sms” has won over many companies, regardless of the volume of SMS they send.



    With Primo Texto, you have the choice of sending your SMS via the Internet, by email or using the API they offer. Primo Texto is really made for everyone. Whether you are a merchant, an e-merchant, whether you want to promote a product or issue invitations to an event, Primo Texto will have the solution. Proven instantaneousness, unbeatable deliverability and a multi-use channel, make Primo Texto a major player in SMS marketing.



    With sMsmode, you can send your SMS campaign worldwide. Voice SMS, SMS encrypted with a password, virtual mobile number, Google Calendar plugin etc. here is a non-exhaustive list of the possibilities offered by sMsmode. At the end of sending your campaign, you have the possibility to access very detailed statistics, in real time. Convenient to see the strengths and weaknesses of your campaign.


    For further

    If the subject of SMS marketing interests you, I strongly invite you to browse these articles:

    Are you looking for a great technical or web marketing provider?




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