When it comes to digital marketing, landing pages act as one of the protagonists in converting visitors to your website or blog into leads for your sales funnel.
Having landing pages in your digital strategy is a versatile practice that can generate many results. They are used in different market segments for various purposes, such as capture, conversion and even sales.
Another great advantage of using them is their accessibility. Today, you’ll find a number of robust tools ready to serve large businesses, but don’t worry, there are also affordable and even free options for small businesses and freelancers to develop their digital strategies.
But before we move on to our list and start checking out some of the best tools for creating a free landing page, we need to fully understand what they are and how to use them.
What is a landing page?
In the context of digital marketing, the landing page, also known as the capture page, is a page created with the purpose of generating conversions. Which can happen in different ways according to your main objective: following a page, watching a video, filling out a form, buying.
That is, you can create several different and independent pages on your site according to your goals and active campaigns.
To optimize your results with this resource, try to create objective pages, without distractions and a call to action highlighted that is aligned with the goals defined in your strategy.
Offering value in exchange for access to your landing page is essential for conversions to be obtained, otherwise you will have visitors, but you will not convert them into leads. This offer can be made in the form of content with videos, exclusive PDFs, discount coupons, among other things that your audience can see with something valuable.
Know the difference between Landing page and Homepage
Although there are key differences, the terms can be confusing to some people. To clarify your doubts, check out the content below and better understand what changes between the two types of pages and learn to differentiate them.
Homepage is the main page of a website, where users can choose the different paths to access the resources offered by the website. It usually has different images, links and may contain advertisements.
Landing page is a page created with the purpose of making your visitors perform a specific action, usually in exchange for content of value to them. They usually have only one call to action highlighted and few elements to keep the focus on the main objective.
Is it worth creating a free landing page for your business?
Very large and elaborate campaigns may require more complete tools for creating this type of page, but if you have a medium, small business or are self-employed, tools that offer free solutions can be an excellent option.
Having a well-made landing page, regardless of the resource used for its creation, will complete your digital marketing strategy giving your venture the opportunity to win new leads.
Check out 7 of the best tools with options to create your free landing pages today.
If you like the results that forms can bring to your campaigns, Site123 can be the perfect option to create a free landing page that works.
The tool seeks to offer simple ways to build websites and pages, which is great for those who do not have an in-depth knowledge of design or programming. Therefore, the website builder has a limited customization option, but can still deliver results if the basics are done well.
The ready-made templates are an excellent starting point for those who are creating their first landing page and looking to improve their digital strategy.
The free version of Site123 has the following features:
- Free hosting
- Fully customizable form
- SEO Tools
The premium package of the tool has an affordable subscription price and offers integration with your online store and connection to your domain.
This is a tool for those who don’t have a lot of technical knowledge and are looking for simplicity in creating their pages.
Webnode seeks to provide resources so that anyone can create websites at a professional level in a few minutes and without the need for any specialization in the area.
This is a 100% free landing page creator that will host your page free of charge. These characteristics make Webnode a great recommendation for freelancers and small businesses that are starting to invest in digital marketing strategies.
The features that are worth mentioning in the free version are the following:
- Free hosting
- Adjustable SEO settings
- Excellent collection of ready-to-use templates
It is worth mentioning that Webnode has a great function for multilingual sites, but this is a feature that can only be accessed through its paid versions.
Weebly is a website builder completely free and very easy to use, we couldn’t leave you out of our list of tools to create a free landing page. It may not even have ready-to-use landing pages, but it has several items in its collection of templates that can be transformed into excellent capture pages.
This is a versatile option that has the integration of other marketing tools, use of forms, various customization options and a very simple use.
Entrepreneurs looking for a free tool to create their free landing pages can make amazing pages with Weebly. In its free version you have:
- Branded domain
- SEO Optimizations
- Contact forms and lead capture
- Chat and email support
The paid versions of the tool are very affordable and add advanced options for functionality and customization.
With an excellent speed for loading pages and an advanced optimization option for landing pages, this is one of the best tools available on the market.
Instapage has a complete collection of resources that help you create great conversion pages and provide accurate data for analyzing the strengths and weaknesses of your campaigns.
We highlight the main utilities that are available on the platform:
- Unlimited conversion number
- Heatmap to view visitor behavior
- Conversion analysis
- Integration with other marketing tools
- A / B testing
- Layout templates available
Use this powerful tool to create your landing pages for free through the 14-day trial period.
If this is the perfect tool for your business, after the evaluation stage, you can choose to subscribe to one of the paid plans: Buisness, with only the most important and necessary resources, or Enterprise, with access to everything that Instapage offers.
Wix is a great option for entrepreneurs looking for a high degree of customization of their capture pages and of course, it also allows you to create a free landing page.
With a great and intuitive website creator, the tool offers a small collection of ready-made capture pages that can be edited and adjusted according to the need of your campaign.
Entrepreneurs and professionals with in-depth knowledge of digital marketing can take full advantage of the variety of resources that Wix offers. With it you can create different efficient landing pages and get essential information about your audience through reports and A / B tests.
When using the free version of Wix you will have access to:
- A large collection of tools and applications
- Free Wix domain
- Free hosting
- Dedicated support
- Collection of images and icons
Wix also has a simplified guide on how to create landing pages on your platform in just 8 steps: 1. Choose a template. 2. Name your landing page. 3. Add your content. 4. Include images. 5. Choose your domain. 6. Check your links and texts. 7. Fill in the meta description and SEO title. 8. Publish.
Your new campaign or launch is about to start and you need a quick option to create a landing page? Check out Launchrock.
The capture page creator offers only basic and quick features for editing. This can alienate those who have experience and seek variety in customization, on the other hand, it can help beginning professionals with their easy navigation and focus only on what is necessary to function.
The tool has only a few ready-made templates and offers the option to create your page from scratch.
Entrepreneurs who choose the free version of Launchrock will have the following extras:
- SEO Tools
- Simplified landing page templates
- Data about who is visiting your page
Launchrock is a great tool for anyone who is strengthening the use of the basic principles of digital marketing and offers a modest report to assess the performance of your pages.
Mailchimp is a complete marketing tool that also offers a landing page creator.
With a simplified but complete creation, you can take advantage of the platform and create varied capture pages for different purposes.
When using Mailchimp to create your free landing page, you have the following resources:
- Integration with your domain
- In-depth view of tracking interaction
- Integration with Facebook Pixel and Google Analytic
- Landing page reports
A great advantage that must be mentioned is the variety of utilities that Mailchimp offers. In addition to creating websites, the tool also offers solutions ranging from digital marketing automation to CRM options.
Create great Landing Pages with these tips
After better understanding how they work and their importance, the plan to create capture pages for your business should be coming to fruition
Before choosing the option that best fits your profile and your venture, check out some tips that can help you create a successful landing page.
Choose a specific goal
If your goal with the capture page is to fill out a form to generate leads, do not create other distractions such as redirects to other pages or requests to follow your social networks.
Asking visitors to perform different actions can hinder and even prevent your main objective from being fulfilled. Regardless of what it is, keep your landing focused on the main goal.
Make a simple design and mobile first
To increase the chances of the goal for which your landing page was created to be achieved, try to use clean designs that highlight call to action texts.
When creating your template, it is also important to keep in mind the amount of people who consume content through mobile and choose a tool that allows you to create a free landing page, but that is optimized for mobile devices.
In Brazil, this amount is enormous, according to a survey by FGV, in 2019 there were about 234 million smartphones in use in the country.
Creating designs that make it easier for mobile users to navigate can have a very positive impact on their number of conversions.
Use customer reviews and testimonials
Does your product or service have positive customer reviews? Embed these comments on your landing page.
Having testimonials that highlight the benefits of what you offer reinforces your brand authority and can positively impact lead generation.
Choose well and prominently for the Call to Action
Think of a simple, quick-to-read text that collaborates with your goal and communicates well with your type of audience. Then, place this text in a prominent place within your page.
Offer something that will generate value for page visitors
For a landing page to be successful it is essential that something of value is offered to whoever is accessing that page.
They can be exclusive PDFs, video lessons, discount coupons, subscription to VIP lists, early access to a product, among other things. The important thing is that this offer generates value and makes the page visitors take the chosen action in their strategy.
Time to create a free landing page and generate more leads
We hope that our content has helped you find the best way to create capture pages that can help you generate more leads and thereby more business opportunities!
If you’re looking for more ways to improve the results of your capture pages, be sure to add an online chat to your landing page to reach visitors through proactive invitations with Are Us Websites.