Today, the economy is constantly changing. Both consumer relations and consumer behavior are becoming more practical and efficient every day. Who previously bought only in physical stores, today searches for products and services without the need to leave home.
Your customers or prospective customers are likely to spend hours of the day with smartphones, tablets or other computers in their hands. Therefore, it is essential that companies know what to do to adapt to this new business model and attract new customers.
With a native e-commerce and an efficient web ERP, you get your company ready to benefit from the new growth possibilities generated by the virtual market. Read on and learn how!
How does e-commerce work?
According to research by EbitNielsen, in 2018 alone, London e-commerce reached a turnover of R $ 53.2 billion. This shows that, despite the constant changes in the national economy, this new market option continues to grow.
With this strong trend growing more and more, it is expected that the opportunities in the sector increase and even more consumers opt for online stores when making their purchases. Thus, investing in an e-commerce that is complete and efficient has become a natural path for any company, regardless of size, that wants to remain competitive in the market.
Even after understanding more about the great opportunities found in e-commerce, many managers still deal with frequently asked questions that often end up becoming obstacles in relation to the organization’s growth.
Business and commerce model
When it comes to e-commerce, it is important to align some concepts, after all they are – or almost all – online consumers. But we must understand that the difference between these online business models is due to customer profiles.
This analysis of customers will help to define the type of software used in the creation of an e-commerce project. That’s because, each market needs different technologies and platforms.
Better understand the differences between B2B and B2C e-commerce.
The B2B (or Business to Business) market, one of the types of sales that has shown the greatest growth, is characterized by the purchase and sale relationship between companies. In the business to business market, one company sells to another, which will resell it to the final consumer.
An example we have in the market is companies in the pet food business, where the company has a distribution network for other companies such as petshop, which sell these products to the final consumer.
In the business to business market, it presents a huge opportunity, but it is complex due to large quantity purchases, which can generate price variations according to the volume of purchase.
The most common and practical model on the market, B2C e-commerce or Business to Consumer consists of direct sales to the end customer, that is, a company that sells products or services directly to the consumer. THE B2C market intends to provoke the desire to buy in as many people as possible.
An example of this model is retail stores, which have several sales channels. But one must be attentive when analyzing this model and think that its audience is only individuals. B2C ecommerce customers can also be companies, as long as the product is for their own use.
Cleaning supplies stores are a good model, if she sells the product to a legal company for internal use, without the purpose of selling them, she will automatically be selling to an end customer.
Have an ERP with native e-commerce and don’t worry about anything else!
Some companies already enjoy the benefits of having an online store, which by the way is a huge advantage, since the company starts selling on the internet 24 hours a day, 7 days a week. However, they encounter difficulties caused by failures in the integration between the ERP used and e-commerce.
A very recurrent example happens in cases where a problem or need for support is identified and the company does not know which team to call. That is, if she should contact ERP or e-commerce support.
This is where the magic happens! With a native e-commerce you end up with any headache regarding these types of problems.
In addition to being a transformative solution, solving important problems in the sales sector, optimizing administrative processes and automating its management, native e-commerce has the same ERP service and support team.
After e-commerce is developed and implemented by the same team that implemented the ERP, the solution will work as if it were one thing. That’s great, isn’t it? After all, with this option, you will be served by those who know both technologies well.
Imagine that an industry sells through salespeople and external consultants, as in the cosmetics industry, for example, who have B2B e-commerce. This company may be a business group that has companies with different tax issues and regimes. Now, think of a company like this with a sales error in e-commerce at the time of integration.
It is necessary to ensure that the data from the web ERP reaches e-commerce consistently. Sales problems will cause the company to collapse, with out of stock or errors in commission payments, for example. A native e-commerce in the web ERP avoids such problems in an extreme way, as it guarantees an absolute integration of the resources of the management system and e-commerce.
W3ERP, which has long been a reference in the online management software market, has one of the best examples of native e-commerce in the country.
With the native e-commerce of W3ERP, of the linkcom group, in addition to taking advantage of all these advantages and preparing your company to leverage sales with electronic commerce, you will still have the advantage of hiring software that adapts to reality and your company’s needs.
Don’t miss the chance to discover this great solution right now!