Niche product refers to a specific product in a particular segment of a market. In e-commerce, the niche category defines the types of products you sell, the special area. For example, instead of selling anything and everything, leash etc. instead of pet supplies (a very broad and competitive category) to sell a very specific type of product to a very narrow audience or a specific person. you focus on accessories such as. This means focusing on the niche industry.
Before you start starting a business and making money, you need to know how to find your niche. Especially for e-commerce, this topic is more relevant. Finding your niche can be difficult, especially if you don’t know what to look for and how to do it. With this article; a website, blog, online store, affiliate marketing campaign, etc. You can better understand how to choose a profitable niche when you need to build it.
What is a niche?
Niche is a specific category or topic that underpins your online marketing strategy. Without a defined niche, there will be no aspect of your site or online business and a real way of knowing what to do and how to do them. So a niche is a category or a specific product around which you build all of your marketing. This could be a tire, bag model, charger, book type, rosary, perfume, cologne.
Whether you’re starting your digital marketing journey or just starting out looking for ways to make money online, it’s natural to find ways to find profitable niche markets. The biggest advantage of focusing on a particular niche market is that you won’t be competing with big companies, which makes it relatively easy and possible to get a share of that market.
For example, large retail brands do not work with certain segments. Consider a large company that basically sells all kinds of electronics, household appliances, and consumer goods. It doesn’t specifically focus on a single niche, it targets multiple niches at the same time and appeals to people interested in products from different niches. Or, if you plan to start a blog that specializes in electronics, you’ll be competing with more sites just to talk about products in a niche market and clarify the suspicions of that audience. However, if you concentrate in a very special niche and an area where you can easily dominate, things may be much easier and your competitors may be much less.
► It is clear that a niche market tends to generate less traffic than large markets, but the level of conversion is much higher. If we imagine someone searching for “laptops” on Google and then someone else searching for “Monster 8 GB Ram laptop”, we can see which of these searches will convert faster. This is the practical magic of working with well-focused niche markets and meeting the needs of these particular users.
How to Find a Niche Product?
Finding a niche product may not be an easy task. However, there are a few strategies for you to understand whether a particular niche is profitable or not. There are two types of people when it comes to niche marketing. To determine the right strategy for finding a profitable niche, you need to understand which of them you are.
♦ People looking for niche markets in the areas they love and understand: If you love a particular area or have expert knowledge on a particular subject, you probably want to find a niche market that fits your passion. The niches in the areas you dominate often help speed up the whole process because you already have the knowledge and only need to define the strategy to make money.
♦ People looking for niche markets regardless of interest: People who love to explore a large number of niches through SEO or content marketing strategies and hire freelancers to do most of their article writing work fall into this category. Usually such people seek lucrative niches regardless of the challenges or demand of the niche itself.
Finding a niche product
When starting a niche product search, a thinking process is carried out around the following questions:
☛ Anyone looking for what you want to write?
☛ Is there any sector you want to sell to?
☛ Do your customers want to buy?
If so, what do they want to buy?
☛ What does your site / blog need to differentiate itself from what is already available in the market?
☛ What are the needs of the people you want to target?
☛ How do your target audience generally consume content and what media do they use for this purpose?
☛ What kind of activities do these people do in both professional and personal fields?
☛ The education level of your target audience and what are your biggest challenges and obstacles?
The vast majority of successful new internet businesses are built around the needs of their customers. When you can do this, you have an advantage over all your opponents. After this thinking process, you also need to understand the technical aspects of looking for a niche market so you can easily understand if you’re working with a profitable niche or if it’s worth the investment. A few things to look at:
♞ Analyze the sum of monthly searches by main keyword.
♞ Analyze the sum of monthly searches for secondary keywords.
♞ Analyze the presence of affiliate programs within this niche.
♞ Consider the level of competition in AdWords for this niche.
♞ Evaluate current competitors that rank at the top of Google for primary and secondary keywords.
♞ Evaluate the demand of the niche market in terms of content production.
♞ Consider the average CPC (cost per click) of Google Adsense for this niche.
The narrower a niche market, the greater your chances of success.
Finding Niche Category Through KWFinder
It is among the most functional tools for analyzing keywords and search volume on Google. Such a tool will give you a much more objective view of the market and it will be much easier for you to find good niche markets to work with.
In the KWFinder search engine, there are three tabs at the top, one for suggestions, one for autocomplete, and one for questions. Assuming you have no idea what to do or write, just check the autocomplete tab to get keyword suggestions based on a simple search.
Finding Niche Markets With Google
One of the basic and often overlooked techniques for finding niche markets is to use Google search. It is not the traditional search, but the suggestions Google itself offers under the generated results pages. These recommendations are based on a significant amount of user searches. You can draw a more detailed view by pasting all these keywords into KWFinder.
Google is always a great starting point for everything else. When you do a search, you not only get results and some insights, but you can also benefit from the autocomplete of the search or related suggestions, putting all this data into KWFinder and you can start exploring the market and analyzing the data. A good or profitable niche market can easily be found this way.
How to Succeed in the Niche Market?
one- You need to know how to succeed in your niche market and what are the most important elements for success in your niche, content marketing and SEO strategies. The basis in this regard is the quality of the work done. If you don’t deliver value to your readers, you will hardly get any significant results in your market. Google always prefers relevant content that clarifies users and above all answers questions and dispels questions about a particular topic. If your content can do that, you’ll be one step closer to being successful in your niche.
2nd- Even if you’re starting or setting up a new blog, that doesn’t mean you won’t be able to top organic Google searches or lead that niche. It is important to know how to optimize your content for SEO, how to write good content, how to style the content correctly, as well as how to advertise your link building and how to work properly.
3- If you’re going to write about a particular topic, do it deeply and firmly. The more you study, the more information you will have to convey to your readers and the better content you will be able to create. Your content is to enlighten your users. If not, the user will close the window and perform a new Google search.
4- Tools like SemRush, Ahrefs allow you to spy on your competitors and realize their huge advantages over other competitors; which organic search terms generate the most traffic to their blog etc. Provides information such as. Analyze your competitors accurately, their content, size and quality.
5- If you’re going to write for humans, don’t write as a robot because you want to be well positioned on Google. Being authentic in your writing can make a difference, as if you were speaking directly to your reader. Authentic, authentic stylistic texts targeting your audience will create a stronger emotional bond with them.
6- Study and practice more than anyone else. One of the biggest advantages of competing for online search first positions is that those who normally know more are ahead of others. If you study harder and practice more, you will definitely have more added value than your competitors and will be noticeable sooner or later.
7- If your goal is not to create basic and unsustainable long-term small websites, you need to be consistent. This means a wide range of aspects of your project, from regularly posting content with your target audience, sending newsletters to subscribers, constantly communicating through social media, to working on all aspects of communication.
8- If you write regularly, you will find it becomes increasingly difficult to get ideas for new content over time. Hold brainstorming sessions every 15 days and transfer all your ideas to a spreadsheet for new articles. If you find that the written content is not enough anymore, start recording videos for example and create your Youtube channel. Rediscovering yourself is essential in this area. Always stay up to date and keep an eye on your competitors and their actions.
Sample Niche Categories
Some sample niche categories:
- Garden and lawn care
- Makeup and beauty
- Martial arts
- Music and instruments
- Foot care
- Hand lotion
- Natural skin care
- Natural wrinkle treatment
- Skin care
- Skin care routine
- Dry skin soap
- Fabric dyeing
- Fine Arts
- Crypto currency
- Book Quotes
- Career planning
- University scholarships
- Workplace motivation
- Abstract photography
- Adventure photography
- Architectural photography
- Car paint
- Horse breeding
- Work Wear
Now that you have all the tools you need, it’s time to hit the market and put your ideas into practice. Because the better you can define your market, the more likely you will be to resonate in the market, encourage the audience to buy from your product and turn them into customers. Never forget that the most important thing so far is to provide a tailored service and great value to your readers and potential customers. Everything else will happen more or less naturally and organically.