Advances in technology over the years have given us as marketers and even consumers more options than we could possibly imagine in our lifetime. the way we find, send and receive information changed. Today it even radically changed how to shop.
As a giant internet company that not only adopts change but also plays an important role in its development Google comes first. Founded in 1998, Google internet users by about 70% about the world to search for everything is a popular search engine used.
It delivers thousands of results in less than a second on products, tips, videos, local businesses, and much more. People use more than 40,000 search queries per second on Google today, in a day It performs more than 3 billion and more than a trillion searches each year. In such a climate, Google Ads has become one of the world’s largest and most popular pay-per-click advertising platforms.
Advertisers on this platform only have one pays when the user clicks on their ad. Other search engines use similar techniques for advertising platforms. However, Google is so widely used by potential customers and advertisers that the paid search term is most often associated with Google ads.
From an advertiser’s point of view, The Google Advertising platform allows users to create campaigns that will appear only when they search for a keyword they want to advertise. For an even more narrowly focused approach, local businesses can target people searching for their keywords in a specific geographic area.
Although Google Ads usually requires a larger ad budget it requires just as much experience. Otherwise, the resource spent for advertising will be wasted. Google wants to present the best to its user, so you should offer the same.
Should I Advertise with Google Ads?
In the light of this information, the answer to the question of where to advertise in the stage of choosing an advertising platform varies according to the situation; Depending on your business, target audience and goals, one might be better than the other.
Google Ads helps you find new customers immediately and gives you an instant return on your marketing investment in the process.
Considering that small businesses often have a limited marketing budget and it can be extremely difficult to decide where to use their advertising spending, we can understand how far from generalization the issue is.
For this reason, it is necessary to carry out an advertising campaign focusing on the qualities of the business to be advertised rather than an ordinary advertisement.