5 things to do before starting a cooking blog 2020

    Is cooking your passion and you want to turn it into a source of income, even without spending your days in the kitchen? Then you are in the right place, because I will explain to you how to create a cooking blog and I will reveal all the tricks to achieve this successfully.

    If you start on the right foot, you will be able to get:

    • visibility
    • traffic
    • earnings

    In this article we will see the steps to take to better organize your project. For the technical aspects, I refer you to the guide on how to create a successful blog and the WordPress video course, which guides you through all the steps of creating and managing your blog.

    The 5 steps to creating a successful cooking blog

    1) Choose the content and name of your blog

    Choose cooking blog content

    It would seem trivial, but it is not: before create a blog cooking we must first think about the leitmotif of the blog.

    Do we want to talk about generic recipes? Or our creations with fish? Or of “nouvelle cuisine”? Vegan cuisine? Recipes with the Thermomix?

    The choice of content is important because in relation to it we will choose the name of the blog. The name can also be imaginative or witty as long as it is consistent with the subject matter.

    Think of a few names, then go to GoDaddy. Here you can enter the name you have chosen and check if the domain corresponding to that name is free or has already been taken.

    At this point, do not buy anything, because I recommend you go to SiteGround right away, where you can get the domain for free with the subscription of a hosting plan.

    Hosting is the service that will provide you with the web space in which to create your cooking blog, and SiteGround’s Startup plan is just ideal for an idea like yours.

    In my SiteGround review I explain all the reasons why you should choose this service.

    At this point, you can immediately install WordPress and start building your blog.

    2) Create a cooking blog with the right theme

    Sweet Cake theme for cooking blog

    After setting the technical basics to create your cooking blog, move on to the choice of graphics. It represents the trademark of the blog itself and therefore a captivating mix of colors and fonts must be chosen, which however is not heavy when loading the site.

    To do this, just go to view the number of downloads and the rating of WordPress themes, which must be SEO friendly, that is, optimized for search engines. Let’s not forget the importance of themes also optimized for tablets and smartphones, which represent the present and the future of connections.

    Let’s not forget the importance of themes also optimized for tablets and smartphones, which represent the present and the future of connections.

    When a theme works correctly even on mobile devices, it is called “responsive”, and I assure you that a significant slice of visitors to your blog will use their smartphone.

    First, more and more people use their smartphones to research last-minute recipes. Plus, it’s much more practical to keep in the kitchen than on a computer!

    Some of the themes we reviewed also have useful features for cooking blogs, such as the ability to search for recipes based on the ingredients you have at home. Or they support rich snippets that are used to view content as recipes on Google.

    These are features that improve navigation for your users, helping you grow yours blog of recipes.

    More and more people are using their smartphones to research last minute recipes.

    In order not to lose this slice of visitors, create a mobile version of your cooking blog and you will see that the traffic to your site will increase significantly. Therefore, make sure that your site is responsive, that is, correctly viewable on every mobile device such as smartphone and tablet.

    Eventually, you can create a kit for yours blog an app to more easily browse your recipes and cooking videos.

    But that’s not all… in writing the posts we also have to take into account another factor: keywords.

    3) The choice of keywords

    Now let’s take a practical example: let’s write a post on Sacher cake and enter the word “chocolate cake” in Google as the search object. We will get around 610,000 results, a little too much for yours blog kitchen in the opening phase that no one knows. However, if we use the word “sacher cake” the result will be better: 223,000 results, or less competition.

    In order to identify the right keywords, a useful tool is the Google Ads Keyword Planner, which not only helps us analyze the competition, but also the number of monthly user searches for that type of word.

    To use it, you can create a Google Ads account by skipping the wizard, so you don’t have to enter your credit card. You can then search for keywords and their combinations. The niche to look for is the one with a high volume of searches, but with medium-low competition. Read our Keyword Planner guide to find out more.

    As it is a free tool, however, it is rather limited. For a much more precise and in-depth keyword research, rely on a professional tool like SEOZoom.

    You know the rule KISS? Stands for Keep It Simple Stupid, that is, write practically and straight to the point. Do not get lost in long textual explanations, use images or videos to make more immediate and simple passages complicated to explain with written words. Take an example from the most successful cooking blogs, both Italian and foreign: you will see that they use a very simple and direct style in all their displays.

    Another useful tool for researching keywords around which to build content is Google Trends. It allows you to see the evolution of search trends for a certain country and certain terms.

    Google Trends keyword recipes

    For example, looking at the past 12 months, we can see that users are looking for more recipes around Christmas time when looking for dinner inspiration. We can also see related searches and how much they are increasing.

    keyword for cooking blog

    If there are any growing queries, you can take advantage of this trend by producing content on that topic.

    4) The choice of images

    After choosing the contents and name of the blog, the keywords and the theme, we must insert captivating high-definition images within the pages. Try to imagine: you are a budding chef but you insert poor, blurry or unclear images… no one will follow you.

    The images are the result of your hard work and must be represented in the best possible way: by doing so they will be shared on social networks (Facebook, Twitter, Pinterest, LinkedIn, Instagram) and you will get an almost unlimited potential pool of visitors.

    To share images quickly on Pinterest we recommend that you download its plugin and place the “Pin it button” between the buttons of your browser.

    By taking advantage of these visual channels you will be able to collect enormous popularity and you will involve your audience to the maximum, which in this way will grow more and more.

    Also remember to equip each image with the relevant keywords, so that they can be well indexed by search engines.

    At the same time, be sure to optimize your images so they don’t increase page load time too much, negatively impacting the user experience and SEO.

    5) Update your blog constantly

    Creating your own cooking blog is certainly the first step, but it doesn’t stop there.

    Just as you cultivate your passion for cooking with constancy, so does a blog it requires the same passion you put in the stove. It is therefore necessary to create original content consistently otherwise the search engines will downgrade yours blog resulting in the loss of visitors.

    Flavia Imperatore of also talked about this particular risk in the interview we did to her and which you can find by clicking on the image below.

    Interview with Flavia Imperatore,

    This will also give you content to share regularly with your users on various social networks, helping you build your community and keep the online discussion alive.

    You can also consider guest blogging: it is a practice that will allow you to make yourself known by other cooking bloggers in your niche and their entire audience.

    Then program your content, always trying to cut out a portion of it to use for the guest blogging.

    Contact online magazines or blog of successful cooking to propose your content after evaluating that there is a commonality of topics and a similarity in style and exposure.

    Eventually, try your hand at some articles in English if you are well versed in the language, or translate some recipes of a foreign “guru” to disseminate it (with the owner’s consent) to an Italian public.

    Since cooking shows and competitions such as Masterchef are also having more and more success, you can also write editorials that refer to the episodes of these programs so followed.

    Don’t forget to comment on the blog cooking of others and responding to comments on your recipes, encouraging dialogue with your users.

    Make a commitment to post new content at least twice a week and you will be rewarded!


    Ultimately if you follow all these precautions, just like in a recipe, you can build the foundations for the success of yours blog cooking.

    Remember that many blog they fail precisely because they skip one of these steps: try to think of a cake without flour or a sacher without chocolate: what result would we get? Certainly something not up to par.

    The approach to use on the Internet is the same. Furthermore, if we undertake to disseminate content, images and videos on social networks looking for interaction with visitors, we will be able to obtain all those ideas and ideas that will undoubtedly make us improve our blog.

    Are you ready to make your own successful cooking blog?

    If you need assistance, remember that you can contact us at any time and we will be happy to help!

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