Understand the importance of creating fictional projects
 Understand the importance of creating fictional projects

Are you a designer or advertiser and are looking for that up in portfolio that never seems to come with routine jobs? Do you have a lot of work going on, but unhappy with the niche you’re serving? Maybe it’s time to invest some of your time in fictional projects.

Have you heard about? In addition to just completing your portfolio and stuffing it with more projects, you know how important fictional projects can be in winning your business. dream audience?

I always hear from some friends and colleagues who find it difficult to build a good portfolio, because clients who serve them “don’t allow” them to do what they think is the ideal project. On the other hand, I always say that they need to understand that they themselves can create what they imagine as a successful project, and perhaps this revamped portfolio of fictional projects would attract customers looking for such solutions.

In addition, it is quite possible to be noticed on the web creating fictional redesigns of proposals already existing in major brands, either in visual identity projects or specific layouts, because when such a project, well done, comes up, it ends up having very wide dissemination.


Fictional or ghost projects are projects created without a briefing and without a real customer. Has as purpose show work level and add value to the portfolio. Great way to have creative freedom and gain new customers.

The portfolio It is a very important part of the career of any creative professional and it is important to always be adding value with new projects at an ever-higher level.

As a way of helping you who became interested in the article and came to the end of the text, I will list 5 examples of fictional projects that can be created to value your portfolio:

What to create:

Branding Projects

You can create a logo for the company that dreams of having a project of redesign from some famous brand!

Web Design Projects

Create the one-page layout to a store, a blog or even a news portal.


Have fun creating a magazine, one newspaper or book. Test different languages: from neighbourhood publishing to an editorial trilogy.


Search for innovative angles and explore new and different features. Use everyday scenes register events or assemble one home studio to “play” with product photography.


Invest in short authorial film, in the video clip, or even in institutional presentations. Whether you’re an editor or videographer, explore mixed techniques and pick up the best takes!

Go ahead and take a chance. Trust your potential and what you believe. I hope I helped you with this little push somehow;)