Church teaching Design Class
 Church teaching Design Class

No, let’s not talk about religion here, lol. Calm down there. This is a (good) Design portal and that’s exactly what we’re going to talk about here: Design. So buckle up and hold on tight, because the new direction for the usability of the Seventh-day Adventist Church Branding It is really exceptional and deserves attention. Above all, for creatives who want to be inspired and seek guidance in ways to apply a brand, for example.

Taking advantage, let’s clarify a few things. First, the logo has not changed its essence. Second is that the logo is not branding, but part of it. Visual identity is, in a nutshell, the way the brand applies to materials and thus establishes a coherent and workable language, as established in the design. These are simple and primary things to understand in the field of Design.

Understanding these simple questions (still confusing at the head of a class who believe in the idea that the designer is someone who “messes with the program” only), one realizes that the new look for the brand brings aesthetics, symbolism and function very much. well approached and this makes the weight of Graphic Identity even more evident, valuing aspects that were previously scattered, such as the application of the logo “separately” from the typography, in the 7th area of ​​the layout of each piece of the Church. This aesthetic differentiation also represents a function, such as readability and lightness in the application of the graph. Moreover, the symbology is evident, since for Adventists, as the basis of biblical texts, the seventh day (Sabbath) is a special day, for actions different from the typical and ordinary actions of other days. Thus, the seventh column in the layout’s Guideline also represents this principle.

The idea of ​​thinking about the application not only in the offline but also in the digital field is evident in this new proposal and the building and development of the Guideline System is a good example of how to use this feature in favour of the brand and not just to look like it. a cool professional among the others. And besides, the material has a lot more to show and we, as creative in the communication and/or graphic field, have good resources available to capture knowledge.

The project was developed by the Church’s global Design and Communication team, which operates across the earth, on-demand from 13 divisions.

(more info here)

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And here, finally, the presentation films (in English and Portuguese):

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It is also good to remember that in the video, we see very well applied images that significantly embody the presentation. A good example of how right images help enrich Design in general.

Get 1-month free subscription + 5 high-resolution images from Fotolia, the Adobe stock photography image. All great professionals work with Fotolia. 🙂

And that’s it, creatives. See you next time and let’s go. Grace, peace and a glass of juice.


Websites Are US
Being a freelancer or not? – Websites Are Us

Who has never wondered what it’s like to be a freelancer or what it would be like to work at home in your office and be self-employed? This question has certainly echoed in the minds of most creative professionals. There are actually several questions: Which is better? Be employed or freelance? What are the positives, what are the negatives? Is it worth it to work in your own office or is it better to be employed by some company? Does freelancer earn more? What is the job market like? All of these questions can be answered, but only you will be able to filter and balance what is best for your professional and personal life. So the goal here is to get you to reflections.

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What is being a freelancer?

According to some dictionaries, the definition goes something like this: “Free-lance” – English word that means a person who provides autonomous professional services, especially for the press and advertising. Ok, that’s the theory. But what about in practice? The freelancer is a self-employed worker, which implies a very distinct labour relationship, as it is not only characterized by an employment relationship.

I’m not going to be a hypocrite saying it’s almost the same as being employed in a company. Yes, it has its perks, but the important thing is to keep in mind that the freelancer is an entrepreneur. This is a business where besides designer, illustrator, photographer, publicist, etc., you need to have market knowledge, know how to deal with clients, work with deadlines, have your own brand, have a contract, invoice, make Networking, go to events, etc, etc, etc. So the freelancer is not an unemployed professional, as we see in-jokes around lol. The freelancer is a self-employed worker who also needs to pay bills.

What do I need to be a freelancer?

Working at home, or having your business in an office requires a specific profile, just as there are people who don’t like and can’t fit in with companies. The question is: What do you want for your life? There are really good companies in the market. If the company where you work or internship offers growth opportunities, grab that opportunity. Being a freelancer is not synonymous with success. You can be a very successful employee with a great career within an organization. If you are not satisfied, look for another company. But don’t be a freelancer if you don’t feel safe or if your profile doesn’t fit this entrepreneurial model.

The freelancer faces difficulties, risks (sometimes much larger than an employee within a company). As employees, we may take risks, but they are usually risking together. The freelancer needs to be rational, cool and make decisions.

Does freelancer earn more?

It depends! Well, if you have good contracts, bidding, partnering, friends and good clients, yes, you can earn 2, 3, 4 times more. But that just depends on you! Your behaviour within the market will dictate your success. How to have good customers? To be recognized. How to be recognized? Working hard, working hard, getting better every day. And of course, publicizing. We live in the age of social networks. Enjoy and publicize your work.


Self-management is one of the most important things for the freelancer. And this management goes through several areas. Whether it’s time, organization, deadlines, and especially finances. There will be months when you can take a few jobs or simply not have a job. Therefore it is important to be controlled, know how to handle your money. You can earn a lot or earn nothing. This is a risk, and it can happen.

What does the freelancer have that the employee doesn’t have? (And vice versa).
– Flexible schedule;
– Boss;
– pressure;
– Deal with customers directly – Sometimes within the company, this can happen, but this is not the case for the vast majority.
– Environment;
– displacement;
– Payment;
– Vacation;
– 13th salary;
– self-management;
– Taxes – No one is tax-free. If you are working as a self-employed person, formalize yourself. Most companies work with invoices.

– Before being a freelancer, it is good to work in some company. To better understand workflow, meetings, conversations, processes.
– Have schedules to accomplish your tasks. Discipline is everything for those who have their own business.
– Do it Networking. Meet people. Have contact beyond the virtual. Hand out cards. Go to events.
– Not everyone agrees with this tip, but in some cases, it’s worth it to “work for free.” Calm down, I’ll explain rs: working for barter is a good deal, especially for those who are starting. Money is not always the best option. You can build your portfolio by offering services and getting in outreach, referral. Etc. But of course, without falling for the clever pranks. Don’t always do, know how to say no in some cases. Take a good look at the exchange proposal.
– Try to make partnerships. They help a lot!
– Have space. If you don’t have an office in your home, separate a corner in your bedroom. Having space for work is crucial.
– Be organized.
– Have an appointment. Don’t just focus on the technical part. Being responsible makes you a good professional.
– Don’t stay at home or at your office all the time. Getting out of the common environment is always a good way to get ideas off the ground.

Closing the subject, try to have the quality of life. Whether you are a freelancer or not, try what will give you better living conditions. If for you the most important thing is to grate and have some stability within a company, be happy. Now if your case is to have freedom, and control your schedules, clients, etc., be a freelancer. Every working model, like everything else in life, has its positive and negative points. It’s up to you to decide what is best! Check out the website tramps infographic 2015, about what is the profile of Brazilian freelancer.