Learn how to price your design - Part 2 of 2
 Learn how to price your design – Part 2 of 2


In the first article in this series, we talked a little bit about knowing what type of designer you are (if you haven’t seen it, click on here and check the material for a later look at this). We talked about the type of professional, where you work if you are a home office and so on… it was just a small approach to understand your moment.

In this second part, we’ll focus on costs, how much to charge, how to charge, how to calculate your working hours and a whole bunch of cool tips. Stay tuned because I think it’s going to be a little long, but it’s worth it. Promise!

1 – HAVE

independently you have many costs that are not of concern when
if you work employee. Internet costs, rent, water, energy, maintenance
of computers, software and others. This speaking more simply and
considering your work at home. Depending on the case, there may be many other
costs involved every month.

Given all the costs that are involved in the operation, calculate its price
whereas the amount will cover a good part of these expenses. Of course, how much
The more things you have to pay, the more expensive each project will become. So it is necessary
to have a good idea of ​​everything so as not to forget any account and take ‘loss’

Working as a freelancer, you can not know 100% how much work will be in the month. Then it is interesting to set values ​​and leave at least 20% of each job to these expenses. Sure, there are projects that already cover a good deal, but there are projects that cover little. This is why it is important to have this notion and to know how to distribute each value you receive.


work leaving some value for an emergency or as a cash fund to
Tighter months.
A lot of people do not consider this and live to suffocate. A computer can
break down, the office can be robbed, an accident can happen… and your
Clients can’t wait for this to do something. too
may have months of few jobs, but the accounts do not stop, right?

So take some of what you earn and set aside for those moments because they will happen. Beauty?

2 –

This is a
the big question about pricing and there are no rules for that.

This choice
it depends more on you and your career moment. Some say that charging for
time is better, others say this is not the right method. When you charge
per hour, you need to have some discipline on how much to spend per day on
a project and know how to stop at the right time. This is very difficult (for me, at
less) because my creative process varies a lot.

You need to have a good balance and perspective of how much time will be spent per day on a project. However, depending on the project, you can earn more with the cumulative hours, but The deadlines are much tighter, and in my opinion, there is more pressure. But again, it varies a lot from how much you charge and how much you work per day.

Already speaking of values ​​by projects, this form allows more flexibility in the process. How are there the deadlines, you know how long it will take from match to close, and in the meantime, you can work the way you want to finish it. Since there is not so much pressure, you can work a full week on the same project or just 2 days, as long as it is delivered on the agreed date.

In my opinion, at the moment I am now, Charging per project is the best option. Since I have few clients with recurring demands, this form allows me to better organize my time with new projects that may come up. Yes, I organize what I need to do on the day, but I usually don’t define how much time I will spend on it if I have more than one thing to do. For me, setting a timeout is like starting work already limited, and that undermines my creativity. Therefore, I prefer to work this way.

Every Sunday, I define what I have to do. Then I divide the days of each thing, but not the hours each of them takes me. It works well because within the planned things, I can fit a new brake that comes up. But the downside is that sometimes I spend a lot of time on one thing and forget about the others (but in the end, it all works out).

In the end, you define it. I will not say what is the best or worst from the outside, without knowing what its context is. But for me, this second method has worked well; and it does not undermine my creativity. But of course, it is very valid to charge per hour.

3 –
How much to cover per project?

This is already
explained in article 1. I said it depends on your level, knowledge, area and
so it goes… I can’t say how much to charge for one soon if I don’t know the
experience and expertise in the area. Check it out?

This has a lot to do with your self-awareness (I’m always talking about that because it’s so important). Ask yourself these questions:

– What
Will, a customer pay for a brand of mine?

The type of customer you take defines the
professional who is.

– As
Can you help him by focusing on fully meeting your need?

He guarantees to deliver something that he really
Do you need or will you do something that pleases him (or not) but does not work?

– Are you an exceptional designer or are you still learning?
It’s okay to still be learning, but you have to know that the price of the project will be different if it is in this category.

Do you realize that these little questions change the final price? So you have to know yourself well and understand its value. What can help is also taking values ​​that other people charge and make a palliative of how much charging being good for the customer and you. I can’t say the exact values, but maybe these tips will help you. =)

4 – How much to charge per hour? HOW MUCH WORTH YOUR

I said I don’t use this method much, but it doesn’t mean
that he is not good. It is very valid to know how much your time is worth; because depending
on the project, working by the hour is very good. Let’s say you will participate
in any event for 3 hours. I don’t know, giving a workshop. Is important
to know how much to charge not only for those 3 hours but for time to prepare the
class, transportation, adjustments and the class itself. So you need to calculate the
ideal price counting the hours you will spend on it.

If you don’t know much about it, there are many tools that can help. I’ll list some here that might be good for calculating how much your time is worth.

Freelancer Calculator – 99frelas

It’s very easy to calculate hours here. By answering some estimates of spending and how much you want to earn per month, the site generates the exact amount of what each hour of work is worth.

Freela CalculatorWorkana

This site already makes a more complete calculation. He asks more things to give an even closer result. It takes longer, but it is worth it because everything is more consistent.

There are other tools and methods, but these 2 are the ones I’m using now and again. If you really don’t know how much to charge per hour, these are good first steps. But the essential thing is to know yourself, know your limits and how you treat projects so you can know how to charge by the hour.

The article is already very large and I think these points are
essential to start pricing better. This can all vary and is not
rule, but the experience in these years with design allowed me to accumulate experiences
that help a lot to help those who are getting started.

I hope after these 2 articles you can learn
more and position themselves to be better and relevant professionals in the
Marketplace. There are many other steps that could be entered, but this is
just an introduction to a subject that is quite difficult to talk about.

Got any more tips? Didn’t like a point? What’s up
and let’s exchange ideas