I hear a lot about it and many professionals wonder how to make this change as if the UX area is something totally new or unexplored. If you work as a graphic designer, moving to the UX area requires some skills that are beyond what is practised in offline projects. In this case, I will share what made me change and what I did to change from Graphic Design to UX.
I hardly do any work like branding or printing anymore. Not because the market is bad or something, but because the demands are different. If I do any work of this kind, I will be a graphic designer again, but with some peculiarities.
Working with UX is like being inside an amusement park: you have several options for fun but you won’t be able to be at all attractions at the same time. Following this line, if something goes wrong someone will be harmed in both experience and brand awareness. You as a graphic designer can still work in the area of UX without having to throw away everything you have learned to devote to it or you can change areas entirely if you are interested.
What can a graphic designer do in the area of UX?
The discipline of Graphic Design is to communicate the message as best as possible through visual elements (images, graphics, illustrations, icons) and also through interactive media. If you as a graphic designer are called to do the app interface, what would you do? The first thing you would probably think of is, “This is UX work” or “I never did an interface.” You as a graphic designer are able to do such work. You’ll need extra skills, but nothing like a seven-headed bug. I’m not talking about apps being the easiest thing in the world to do, but giving another way of looking at things as a professional.
Graphic Designer, Visual Designer, Digital Designer…
I remember a lecture by Alexandre Wolner saying: There is no web designer but a graphic designer who works with supportive media, the web. That made a lot of sense to me after a while thinking about it. So, from my point of view, graphic designer, digital designer, web designer, in the end, do the same thing but for different platforms.
What a graphic designer needs to know (or should know) to make an app:
- Visual composition
- Color theory
- Figure-background contrast
- Visual Hierarchy
But only this? No, sure. These skills are already known to Graphic Design. But if he wants to make an app, for example, that would already be the basis for him to start, but other skills would be needed. Some can be listed as a base:
- Screen Resolution
- DPI x PPI
- Touch areas
- Know the mobile platforms
- Material Design, iOS GUI, Microsoft Fluent Design System
- Style Guides
- Navigation streams
- RGB X CMYK
- Mobile-First Concept
- Information Architecture
It may take everything, some or more skills according to the type of project and team you are working on. In this case, the designer would have to enter other seas of UX discipline.
We can not summarize that UX is to create an application or only digital products. Within the disciplines, we can find research-only people who are not designers. What I want to share is that even a graphic designer who builds a printed banner or business card is already working on the user experience, both brand awareness and past information. What will dictate the game is how much it wants to delve into a specific area. If signage is poorly made, people will get lost and this will cause frustration. We’re talking about offline media, but it still impacts the overall experience.
In this French restaurant, the consumer experience is approached differently and this creates a perception of perceived brand value. It is not just an application or website, but an audiovisual experience.
- The graphic designer already works with UX when creating any material thinking about people and their use.
- The more skills you learn, the better and deeper you can go in the field.
- UX is not exclusive to designers
- UX is how people use and perceive products and services.
And a tip: CESAR School Design Course in Recife This is a great opportunity to learn more about digital artefacts and processes that will work with better user experience. To learn more and sign up for the free selection process.