The importance of co-creation
 The importance of co-creation

For a long time, the designer was seen almost like an artist, to the point of signing his works and being recognized for his own style.

The years went by and with that also came new types of approaches, such as Design Thinking itself, which brings an ideology totally opposite to what we knew about design and creation.

We have begun to notice that in order to create something relevant for someone, it is of utmost importance to bring as wide a range of possible repertoires as possible to the theme, whether they are repertoires of people who play the role of designers or the users of the project themselves.

This kind of thinking turned out to be very effective, after all, it brought empathy as the main tool of a creative when it comes to feeling the emotions of a user in contact with a product or service.

But is this something new?

I like to say that all these approaches have concepts that every designer should already have, old lessons that come from the Bauhaus school of 1919, but that for cultural reasons, got lost along the way.

A very interesting example of this ideology is the film market, and for a movie to happen and be seen by thousands of people, it relies heavily on a collaborative process.

If a movie lacks a well-grounded art direction, a script that engages with its audience, actors who bring excellence to showcase the essence of each character, and a great film direction, it’s unlikely to be a successful movie.

In the movie The Godfather From 1972, we can see this happening with mastery, where actor Marlon Brando who plays Vito Corleone appears in the first scenes of the movie caressing a cat, something that became a symbol of pop culture when we talk about the Italian mafia.

The most spectacular thing is that this situation was an improvisation of the actor, even because he comes from an acting school where you use a lot of improvisation with what is on the scene, this affection in the cat was a find.

Coppola, who is the director of the movie, might have cut this scene and asked Marlon Brando to follow suit, but he realized that this act would bring humanity to a character as powerful as Vito Corleone, and the scene ended up in the end. movie.

This is one of the examples of how well these collaborative processes work, we’re listening to your side and finding insights that will add up to yours can make all the difference when it comes to developing a project.