The importance of the repertoire in the creation
 The importance of the repertoire in the creation

In design it is common for professionals to build on references to something that already exists, so it is extremely important that they seek diverse knowledge about everything around them.

Some tools such as the Bi-Associative Methodology and the Morphological Matrix are great partners in generating new ideas, but none of this is meaningful if there is not a wide range of knowledge gathered about the project and the audience we want to reach.

But what does this have to do with movies?

Many directors and writers often mix different elements to create something new, a good example of this is the franchise Star Wars, which came from a first idea of ​​George Lucas wanting to make an opera that was set in space.

Another classic movie that makes this combination of ideas that we can mention is the Back to the future, which links with a science fiction story in conjunction with a romantic comedy.

Robert Zemeckis, Bob Gale, Michael J. Fox, Neil Canton, and Steven Spielberg on the Back to the Future movie set in 1985 (Photo: www.bfi.org.uk)

We can mention many other films in which their directors or writers use this line of reasoning to create their works, but there is one who has this way of thinking as his own identity, director Quentin Tarantino.

Tarantino started studying cinema from a young age, but his big school was at a film rental company he worked at when he was 22, Video Archives, There he had access to the movies that people cast aside for being less well-known, including martial arts movies, western spaghetti movies, and the famous trash movies.

It is inevitable not to see these influences in your filmography, but with the great differential of mixing all these genres along with other references of pop culture.

In the movie Django Unchained for example, he criticizes racism and the period of slavery that happened in the United States, but he mixed elements of African American culture together with those of the western spaghetti films to create his narrative, these elements are present in the dialogues between the characters. , in costumes and even in their soundtrack.

In Kill bill We can also see other references of Tarantino’s baggage, having in its history elements of martial arts films, present even in the costumes, as in the clothes worn by Uma Thurman character who pays tribute to actor Bruce Lee.

But what makes the movie even more interesting is the extra elements to the oriental culture that makes this junction of ideas talk, like the songs Ironside from Quincy Jones or Twisted Nerve by Bernard Herrmann, the latter being a composer already much admired by Tarantino for having done works with Alfred Hitchcock and Martin Scorsese.

Quentin Tarantino (Photo: www.cinematographe.it)

The great merit of Tarantino is to have an immense repertoire and to know a lot of what has already been done in cinema, knowing how to masterfully use these references to tell their stories.

That’s why it’s important that we creative professionals always have to be on the lookout for knowledge, even if it has no connection with our lives right now, it may be that up front we can use it and create something fantastic in a near future.

“You can’t connect the dots by looking ahead; You can only turn them on by looking back. So you have to trust that the dots will connect sometime in the future. ”- Steve Jobs

 Sustainable design and its impact on industry
 Sustainable design and its impact on industry

Nowadays, any company that does not intend to implement or discuss sustainable production methods has a great chance of losing space in the market, as society has become increasingly aware and interested in this process that makes possible the smallest possible impact on nature. Sustainable design has been increasingly sought and valued as it enables the least use of resources to create important and aesthetically pleasing solutions in a product.

Wikipedia defines sustainable design as:

“Also called environmental design, environmentally sustainable design, environmentally conscious design, eco-design or ecodesign, among other names, is the philosophy of designing physical objects, the built environment, and services in accordance with the principles of social, economic and ecological sustainability. .

The intent of the sustainable design is to “eliminate negative environmental impact completely through skilful, responsive design”. Sustainable design demonstrations demand renewable resources, minimal environmental impact, and ways of connecting people with the natural environment. ”

Having your company linked to environmental actions and sustainability, as well as reinforcing your commitment to the environment, also ensures the visibility of this action. Many businesses have already had their names shaken by productions that involved issues unfavourable to nature. This can range from a large amount of pollutants emitted into the atmosphere to the use of non-legalized timber for trade, which guarantees environmental crime, and is a major issue to be addressed today, where deforestation has been responsible. by the destruction of huge parts of our flora, affecting the entire natural cycle of various species.

The sustainable design needs to take into account key elements that involve everything from the entire development process to the concepts. Efficiency and low environmental impact, for example, are paramount for this sector, that is: trying to minimize waste and seek to increase its life span, valuing the raw material and not shaking its surroundings.

The products to which these thoughts and tools can be applied are the most varied, from food packaging, fashion, to furniture. There are even fairs where various creators can expose their productions and the means they have chosen to implement this idea.

Casa Vogue featured a story in February featuring several new design names from around the world that showcased their sustainable creations at the fair. Environment. You can see the story by clicking ON HERE.

And not only from great innovations lives sustainable design. An incredible action is the reuse of materials or even other products already created that may have other use than their original. It is not from today that many people (including us, Brazilians) are already used to recycling parts, aiming at lower cost and reuse. Industry professionals are already joining this initiative when it comes to composing environments or thinking about some creation, which generates incredible results and, often, much cheaper.

Given all these points, I think it was very clear how important it is to discuss this concept when thinking about products, right? We are always trying to move toward improvement, and that is certainly the right way to go, as it can advance both our common environment and ourselves. Sustainable design is here, and here to stay, fortunately.

 How to talk about Design for non-Designers?
 How to talk about Design for non-Designers?

We all know that while it is a fascinating profession, Designer ends up with a number of challenges throughout his career, ranging from explaining what the professional in this field does in his day to day about the compensation he should receive for a project.

Another issue that has been raised by professionals is about their performance, since now we have other fronts besides Graphic Design, with the spotlight on UX Design, UI Design and Design Thinking, many want to migrate to these areas.

But as we know, wanting is not always power and because of this, the Designers are frustrated with all that has been said before.

Being a Designer, I know it is not easy to overcome these obstacles, but it is a reflection, are you talking about the importance of Design for those who are not?

Waiting to be noticed by someone who gives you a chance on these new fronts or being better paid is not something that happens out of nowhere, the people who will value your work have to recognize the greater value in what you are offering.

A business owner who owns a product, for example, will usually have no notion of Gestalt, Color Theory, Typography, Usability Testing, Journey Mapping, etc.

The only language he understands is whether the investment he is making in you will be profitable or not for the business.

The Designer should also be a translator, and may even talk about the importance of his work, but with arguments that make sense to the perspective of who will enjoy their services.

And let’s go further, it’s not just talking, but collecting metrics that support your arguments, that’s what will give the profession credibility.

Now just complaining about the world saying that people do not understand your work or that nobody pays what is fair since you have studied so much for it, really will not help you at all, on the contrary, will end up causing more frustrations.

Talk about Design, may even be an evangelist of the subject, but be careful, understand the perspective of who will hear you and bring your narrative to the reality of the person you want to reach.

Empathy is our main raw material, so be sure to exercise it!