We know that Starbucks Always looking to innovate in their relationship with the customer. And now the company has opened a new cafeteria in Washington designed to serve all customers equally, regardless of their listening capabilities. All employees working at this location can speak the American Sign Language (known as “American sign language – ASL »), which also allows them to communicate smoothly with deaf people.
The establishment was inspired by a cafeteria of the same company opened in 2016 in Kuala Lumpur, where it has 9 employees with hearing problems and is located in front of University Gallaudet, a bilingual university (English and ASL) for students with hearing impairment.
And more, the company’s own visual identity was adapted for the hearing impaired such as the mural decor designed by a deaf artist, reminiscent of sign language and even the brand name has been translated into elements for staff aprons and terrace umbrellas. THE Starbucks also featured exclusive cups as merchandising, also designed by the deaf artist Jena Floyd.
In order to invite their customers through social networks, employees themselves recorded videos using sign language. This is a great social inclusion project, do you agree? Congratulations to Starbucks!