Inclusive Design: Starbucks Opens First Hearing-Friendly Snack Bar
 Inclusive Design: Starbucks Opens First Hearing-Friendly Snack Bar

We know that Starbucks Always looking to innovate in their relationship with the customer. And now the company has opened a new cafeteria in Washington designed to serve all customers equally, regardless of their listening capabilities. All employees working at this location can speak the American Sign Language (known as “American sign language – ASL »), which also allows them to communicate smoothly with deaf people.

The establishment was inspired by a cafeteria of the same company opened in 2016 in Kuala Lumpur, where it has 9 employees with hearing problems and is located in front of University Gallaudet, a bilingual university (English and ASL) for students with hearing impairment.

And more, the company’s own visual identity was adapted for the hearing impaired such as the mural decor designed by a deaf artist, reminiscent of sign language and even the brand name has been translated into elements for staff aprons and terrace umbrellas. THE Starbucks also featured exclusive cups as merchandising, also designed by the deaf artist Jena Floyd.

In order to invite their customers through social networks, employees themselves recorded videos using sign language. This is a great social inclusion project, do you agree? Congratulations to Starbucks!

 Sustainable Design: Potato Skin Potato Chips Container
 Sustainable Design: Potato Skin Potato Chips Container

Humanity faces one of its greatest challenges in history: reducing the waste of food we generate and consequently preventing environmental degradation. In this regard, there are several projects focused on these issues, seeking solutions to make brands increasingly sustainable.

Italian designers Pietro Gaeli, Paolo Gentile and Simone Caronni have created a process that turns potato skins into chip containers that are 100% biodegradable. The system is called “Peel Saver”.

Thus, by peeling the potatoes to fry them, all the waste caused is “reused” to form the very container in which they will be served. For cooking, they enjoy the skins of these vegetables that are composed of fibre and starch. After being washed, kneaded and naturally dried, the skins come together and harden, creating a cone design.

Many people think that design is only for digital arts. But it goes far beyond that. Design is a solution. In this case, the packaging is fully biodegradable and may even be transformed into animal feed or plant fertilizer after use. Thus, a solution was found for the potato chips that, in addition to having little useful time, polluted the environment by being disposed of incorrectly in the city garbage.

It is up to us designers to make good use of our profession and knowledge to keep bringing solutions to the world we live in. Otherwise, the paradigm that designers only work with Photoshop will never be broken. Now got it, huh!