Design and the ethics of digital application creation
 Design and the ethics of digital application creation

In today’s world, we are used to the fact that technology permeates our daily lives in many ways. Several activities we do are performed or mediated by tools of the digital world, such as work commitments, entertainment, our social life, among others. This process of intense interaction makes us susceptible to the quality and suitability of the digital tools we use in our daily activities.

The design has gained importance in this context. It has moved from a tool focused solely on the visual design of digital applications, to a discipline employed in the design of forms of user interaction, influencing business logic and even taking a central position in the very culture of many technology companies. This new role of design in the technology industry presupposes the use of new user-centric practices, with the product being developed to meet their needs and provide well-being to those who interact with them.

However, design concepts and techniques are used to increase, in addition to the quality of user experiences, their engagement time with a given digital application. Features applied to website and application interfaces, such as infinite scrolling, lock screen notifications, and suggestion of more content within a click, increase users’ exposure to the content of these applications and extend the activities performed there, over others. exercised outside the digital world.

“We yearn for some sense of outcome, some sense of ending an activity we started. Many social media try to keep you from feeling that way, ”says Tim Wu, Columbia University law professor and author of The Attention Merchants (The Attention Merchants), a story of how companies throughout history have come together to vie for and capitalize on the attention of consumers (and users), from early newspapers to today’s technology platforms.

However, for Wu, this picture also already shows the first signs of change. In contrast to Tinder, the dating app where you can discard a multitude of options while staying connected to the service, he cites another, like Coffee Meets Bagel, which offers only a few options per day. This ensures that users have the option of encountering an outcome in interacting with the application and then consciously deciding to discontinue use.

Some companies, mindful of some users’ dissatisfaction with the techniques used to retain their attention, have begun to introduce tools that allow users to have knowledge and control over their use of applications. YouTube recently announced a new tool to tell you how long you are watching, but it is well hidden in your settings, in a space with little access for users.

Precisely in this scenario are the greatest possibilities for design as an agent of change in this scenario. Clearly the practices discussed in this area are adopted as they address a number of interests that must be taken into account when developing new applications and other digital products. However, it is in the very nature of design projects to deal with solutions that meet diverse and often conflicting, requirements. Balancing business and corporate interests with user-centric action is key for designers to take advantage of this new role in the technology industry to deliver solutions that truly deliver meaningful experiences. Quoting, again, the words of Tim Wu, “Design is the determining factor, along with the wishes of the users. But design creates the way you make a choice.s “.

 Web Design Course – How to Choose One Without Getting Pitted

Have you ever wondered what a Web Design course should look like to meet your real needs? Offerings are not lacking in both online and in-person courses. But will they just make you a qualified “button press”?

You may have no idea, but it’s not as easy as it seems to choose a Web Design course. A wrong choice can lead to its unpreparedness at a time when the digital industry generates many opportunities.

Just to give you an idea, services such as website development and design are responsible for the highest turnover in the industry with a 30.4% share, data from ABRADi. Not to mention that we have 51.3 million e-consumers in Brazil which forces companies to have an online presence and hire future web designers like you.

Because of this, several courses coming up, but can they really help you to be a pro? Web designer really?

So before choosing a Web Design course, you should consider many things, from the syllabus, to didactic resources, and especially how much the observed course has the potential to bring about a positive transformation in your professional life.

And to help you, Websites Are Us has designed an essential roadmap for you to have useful information, preparing you to more accurately and accurately evaluate the courses you find in your research.

Read on if you don’t want to be frustrated with your choice by wasting time and money.

Here’s how to proceed with your assessment with the following steps.

1 – Find out if content focuses on Web Design concepts and Design fundamentals

Analyzing syllabus is one of the main tasks for evaluating a course. Do not skip this part! You may be impressed by all the nomenclatures and tools the course is intended to cover. But one thing is for sure: if you don’t find anything that talks about design fundamentals and Web Design, stand with one foot behind.

And do you know why?

Simply because there is no way to generate satisfactory results and convey value in your projects if you have no mastery of these fundamentals. Creating websites goes beyond creating a pretty interface using editing software. There must be a concern for good development practices and surround yourself with design-based arguments to justify your choices. Mastering the fundamentals will help you in 80% of your daily breeding routine.

But you may not know the content which covers these fundamentals. Then follows a list of the main ones:

If 50% of the above items are not found in the syllabus of a Web Design course, consider stepping on the brakes.

After checking out this infographic in more detail about these concepts and fundamentals that you need to know.

2 – Observe if the course will not make you a “button press”

What would a button press be?

It is that individual whose primary ability is to click the buttons on the interface of the image editing and vectorization software to craft his creations.

You see, there’s nothing wrong with working with software because Web Designer handles these tools all the time. The only problem is concentrating all your results through one tool.


Can you look for Photoshop, Corel Draw, Illustrator courses?

Yes of course!

But consider them just software training and not a Web Designer course. If you come across a web designer course whose content is 100% software-focused, run away!

Softwares are only tools that assist in the creation. They arise, change all the time and even cease to exist.

So reinforcing what was said in the previous topic: look mainly for the fundamentals of the area.

3 – Give preference to courses that cause you a transformation

Transformation here is going from point A to point B. And moving from one static state to another in a dynamic way that will boost your working life.

Many courses are mechanical where the applied method causes you to replicate past content several times until assimilation. This method is mainly found in tool-focused courses.


And is this wrong? Definitely not, but your future course should not be stick to just that.
You’ll have a true transformation when you’re exposed to challenges, solving problems with your talent. A transformation-focused course will expose you to practical situations that when resolved further enhanced your skills.

So when you are looking at a course or sales video for an online course, make sure it promotes individual projects to develop a good user experience and customer outcomes to get you out of the comfort zone where you are one. passive bystander.

Be reluctant to courses that only dump your content and do not encourage you to take action.

4 – Assess if the course fits your study conditions

You probably have several needs to be met when you think of a course. And many of them go beyond the content the course offers. For example, some look for a free course, either because they believe it may be enough or because the money is short. Others prefer to invest some money because they believe the value of the offer is worth the investment.

In other cases, there are people who believe that college is the best way. There are others who don’t want to wait so long to start building their websites.


Some people look for a certificate because they believe companies will demand it from them. Others don’t care about that.

And there are cases where some people believe they need a face-to-face course because they need a qualified professional to answer their specific questions. Others prefer online training either because they have a self-taught profile, or because they do not have classroom courses near their city.

For cases of people who prefer to study online a course that covers much of what has been evaluated so far in the article, is the course Web Designer PRO. Registration is currently closed, but you can participate in the free mini-course Web Design Week.

But as each case is a case you have to check if the intended course also fits your needs, what you believe. However, be aware of your beliefs too. Not always what you believe is the best choice will fit your profile. This is what we will see in the next topic about the pitfalls of choice.

Traps of choice

Do I need college to become a Web Designer? Do I really need a certificate? Is free course worth it? On-site or online courses?

Let’s get to the first question:

Do I need college to become a Web Designer?

There are a few Digital Design colleges out there. So the way would be to go to Graphic Design college and then specialize in Web Design. The trap lies in the fact that you wait a long time to actually get in touch with website creation. Either way, you would have to opt for a free Web Design course, either before or during graduation.

Do I really need a certificate?

Few companies are currently concerned about this. This issue may change in the future, but it is not yet the case. Of course, if you have a college degree it will be a differentiator, but what really counts is hands-on and a good portfolio. If the only thing a researched course has value is the certificate, forget it. It will not get you anywhere.

Free course worth it?

Unless an institution wants to provide an entirely free full course what we can find out there is a basics package where you will later have to purchase a full version of the course anyway.

In person or online?

In-person if you need a professional to answer your specific questions, with the advantage of networking with other students. What you have to watch out for is the commute time. If the journey is long you will undermine your energies needed for the study.

An online web design course is a good option when you are proactive, can do well on your own and have little time to study. It is also indicated when you prefer to attend classes in the comfort of your own home or wherever you want, and whenever you want. What may discourage your choice is that your questions are not answered in real-time, requiring you to submit your questions through a contact form for later response. But it is still an option that has been widely adopted by the general public for the practicality and comfort it provides.

If you are looking for an online Web Design course, a great indication is Web Designer PRO. Registration is currently closed, but you can learn more by going to the waiting list. Web Designer Course PRO – Web Design Course. It is ideal for you if you are joining the area, or even if you want to upgrade. Among so many existing courses, it is one that best fits the requirements for courses exposed so far, focusing on Design and Web Design fundamentals and providing transformational content. Here you will learn about design fundamentals, Web Design concepts, conversion design, creative process, photoshop classes, fluency in HTML, CSS, and WordPress.

And if you want to learn more about the area, the profession, and the Web Design course, I leave below a video where I talk about Web Design course.

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Now it’s up to you

In this article, we have seen an essential roadmap for you to choose your future web design course. We believe this is a prime time for you and so many offers of different types can make your decision difficult. Therefore the need for a guide that can contribute to its formation.

Our biggest concern is that you don’t become a “button press”, which is an evolution of the micrometre and you are disappointed with the choices you have made.

Now tell us: What do you believe a Web Design course should offer so that we can become a qualified market professional? Leave your comment! Enjoy and share this article with friends.

 Onboarding Design - Welcoming the User in Style
 Onboarding Design – Welcoming the User in Style

Many times we leave a register because it is big or just lazy. The designer’s challenge is to make you use the system, going through all the essential steps without being “sacral”.

Surely you have gone through some registration on a site that you had about 5 steps to complete. In the end – if you’ve gotten there – there’s that feeling of winning a battle to just get access to the content.

Today many systems and websites are trying to make their access effective without seeming too difficult or too long. This is the onboarding process, where the system provides mechanisms that help the user fill in the essential entries and decrease the churn (loss/abandonment). It also increases user engagement.

This is so much discussed and well-regarded in companies to the point of becoming a culture, even spawning the employee/employee onboarding process. In this process, the company prepares a series of synthesized content so that the new employee understands and practices their activities as quickly as possible.

Okay… but what about the designer, where does that go?

From discovering the user’s problems and scenario to designing the onboarding process as a gamification project, the designer maps and designs artefacts and devices that make the entire process satisfying and “complete”. Creating points of analysis and improvement, as well as bonuses and interactive guides.

It is very common that you have already seen a “Virtual Tour” on some platform, where, in Wizard format, the system shows the main points of the system so that the user can perform the tasks that brought him here. This is an early example of onboarding, but it is not the whole process as there are other points to map and can be thought through the questions:

  • What does the system offer?
  • What is the user looking for?
  • What are the system usage goals?
  • How far can users reach alone?
  • What are the weaknesses of the system?
  • How many times has the user used the X feature?
  • Where is the information for the user to complete their task if they forget?

To think of an onboarding process that pays off is to plan coordinated actions for analysis, graphical creation, and user flow mapping.

 What is Digital Design?

Before you start reading this article, please take a moment to look at the Websites Are Us website. Ready? Well, here was the work of a digital designer. As well?! Take it easy that everything will be explained. Digital design (profession) can be considered a specialization of visual design and within there are several fields such as web design, digital animation, interaction design, among others.

The digital designer (professional) can work in various sectors, such as advertising or journalism agency, video producer, company that specializes in the development of software, mobile applications, games and websites, among others, that is, the app you love has the hand and knowledge of this professional, as well as the interface of smartphones, computers, tablets and various technologies that already have or will exist.

It aims to facilitate communication, understanding and simplify user interaction with what was developed.

Each project element has a specific meaning in the message diffusion process. For Radfahrer (2008), “Design – especially digital design – serves to create an environment for information and make it consistent. So every little element has to have a why. No use putting a graphic on each corner of the screen just to be there. Ideally, all text, photos, illustrations, and layout come from the same idea. ”

The digital design seeks the best possible solution according to the limitations of the medium to be published, and can often overcome these challenges and make new proposals because the virtual environment allows several possibilities.

The whole process of building the digital product, as with any other design project, needs to involve the three basic reasons why a message is produced: inform, persuade, and thrill. It also takes the use of creativity and technique to develop interactive, engaging and effective digital activities.

Finally, the design Digital is an area that tends to grow and focuses on aesthetically solving any problem, always focusing on operating images, texts and other related elements in a creative and friendly way.

As a result, we can see the junction of these items in virtual games, modelling, 2D and 3D projects, animations, apps, websites, smartphone interface, desktop publishing, e-commerce, it’s a never-ending list (lie, it has an end, yes).