What is SEO anyway
What is SEO anyway?

We Explain What is SEO anyway

Search engine optimization, also known as SEO (Search Engine Optimization), is considered a magic word when it comes to optimizing websites. The objective is that websites achieve a better ranking in the search engine ranking. But what exactly is hidden behind the term search engine optimization? How does SEO contribute to the success of a website? This will be explained in more detail below.

What is SEO anyway

On-Page Optimization

The poor architecture of a website often leads to problems that make it difficult for the search engine bot to crawl and index. A crawler is a program used by search engines to search the World Wide Web for new content or links. Cryptic codes or bad web server settings also contribute to difficulties. These are often hard to identify for a layman but have an impact on the ranking and ultimately cost visitors. On-page optimization includes all content adjustments of a website such as the content of the page (content). In addition, headings, formatting and technical aspects such as headers, tags and the internal link structure of the website fall under this heading.

The selection of suitable keywords (keywords) is also part of on-page optimization. In favour of an advantageous placement in the ranking, a detailed on-page check is a sensible first step in search engine optimization. For this purpose, the website is systematically checked using various SEO tools.

Off-page optimization

A perfect on-page optimization and interesting texts alone are not sufficient for the search engine optimization for most keywords to significantly influence the search results of Google and Co. positively. At this point, off-page optimization comes into play. This includes all measures that take place outside of a website to be optimized. Essentially, off-page optimization is the establishment of a beneficial link structure with other web pages so that better positioning is achieved in certain thematic areas. For this purpose, a link partnership with content-related websites is highly recommended.

Link building

In the meantime, it is no longer enough to increase the relevance of a website. A good list in the rankings of search engines stands and falls with the quantity and quality of incoming links, also called backlinks. Since the penguin update in 2012, which triggered profound changes in link building, the generation of high-quality backlinks has become more time-consuming and demanding. The motto is that quality should always take precedence over quantity.

Social Signals

Relatively new development with regard to off-page optimization is the simultaneous generation of so-called social signals. This includes, for example, mentions of a website in the form of “likes”, “comments” or “shares” (Facebook). The background of this trend is the fact that search engines not only perform an analysis of the backlinks but at the same time algorithmically examine the intensity with which users communicate via social networks such as Facebook, Twitter or Google+ via a website.

What is SEO

Mobile SEO

The fact that more and more users go online has led to the development of the latest generation of search engine optimization: mobile SEO or MSEO. Currently, there is already a significantly higher number of mobile phone contracts than residents in Germany. Internet-enabled smartphones or devices such as tablet computers require new measures. An innovation agency familiar with innovations therefore also offers its customers the optimization of websites for mobile visitors. Recent forecasts suggest that mobile access to the Internet will prove more popular in the future than the conventional desktop PC and DSL. Depending on the product, online shops are already generating about 20 to 30% of their revenue from mobile users today. Shop owners should not miss this chance.

Local On-Page optimization

Local On-Page optimization

Search engines are an enormously important tool for most internet users. For example, those who are looking for a particular product or service do not necessarily know which companies have the right offer in the program. Entering the corresponding terms in a search engine, for example, Google leads in this case quickly to a list of relevant results.

For web site operators, this also means they need to anticipate which terms users are entering to find the products or services offered on the site. Then these terms must then be installed in the right places – and in the right way. All related activities are referred to as on-page optimization.

on-page-optimization-in-seo-fb-800x499

SEO agency offers valuable help

As a rule, as an operator of a website, you should trust an agency that specializes in on-page optimization. The specifications of search engines such as Google are relatively strict, and there are a number of technical aspects to consider in the context of optimization. In addition, the experts of an agency are often able to identify even more keywords that you as the operator of a page would not necessarily think.

Why search engine optimization, which is usually abbreviated as SEO (Search Engine Optimization) is so important, in looking at the result lists of search engines quickly apparent. Most users only glance at the first three to five results, but very few users click on the second or third page of results. If you offer a website, you should, therefore, do everything possible, at least for very specific keywords, to appear as high as possible in the result lists of the search engine operators.

Google is the market leader in London

In London, Google is by far the most important search engine. The market share of the US group is more than 90 per cent, but the technical specifications are not fundamentally different from those that apply to other search engines such as Microsoft Bing.

If a page can not be found high up in the results lists of Google & Co., offers an SEO agency indispensable help. The first step is to determine the important keywords and terms (keywords) for which the corresponding content must then be created in the form of texts, pictures or videos. Programming and building a website also play an important role in on-page optimization.

Landing Pages

Landing Pages as an additional element

Last but not least, special landing pages can also be set up as part of on-page optimization. These pages are all about a specific product or service, and visitors are encouraged to take action through appropriate elements. This can be done for example by a “buy now” button or by a field for entering an e-mail address, to which then further information is sent.

Landing pages are also a very important element in off-page optimization. This is the second step when it comes to search engine optimization of a website. Landing pages are usually created with a view to specific keywords, and then external links, such as blogs or paid ads in search engines, can be created on these pages.

Off-Page Optimization
Off-Page Optimization

What Is Off-Page Optimization

In order to be easy to find on Google, it is not enough that the website itself largely meets the requirements of the search engine. Google and other search engines try to identify the thematic relevance of a website in order to suggest optimal search results to the users. The operators of the search engines are very well aware that they are reaching their limits with this project. Computers are still unable to grasp the meaning of a text. If the word Dallas often appears on a website, the programs conclude that there will be something interesting about Dallas there. But if only someone on the site talks about his dog, whom he called “Dallas,” Google and Co do not realize that the site is completely on the topic. To avoid such mishaps, Google also tries to determine the reputation of the website on the Internet. For this purpose, Google looks at the backlinks. So the links that point from other websites to a page. The task of the Offpage optimization is to ensure that Google finds in the analysis of the backlinks what it would like to find. In contrast to on-page optimization, which deals with the respective website itself, the Offpage optimization leaves the website unchanged. Both are mandatory for a successful search engine optimization! In contrast to on-page optimization, which deals with the respective website itself, the Offpage optimization leaves the website unchanged. Both are mandatory for a successful search engine optimization! In contrast to on-page optimization, which deals with the respective website itself, the Offpage optimization leaves the website unchanged. Both are mandatory for a successful search engine optimization!

What Is Off-Page Optimization

The number of backlinks is not crucial!

Initially, Google simply counted backlinks. “The more, the better” was the motto at that time. Of course, that did not last long! Site owners began posting links to their own website at random in forums and comment pages. In addition, commercial providers appeared, the websites operated solely for the purpose of linking other sites for a fee. Also very popular was the link exchange between two pages. Over time, however, Google has developed a very sophisticated set of tools to distinguish such artificial links from natural links. Those who had used such clumsy methods got into serious trouble. Because Google is not limited to simply ignoring such merged links. Instead, convicted tricksters are punished that their websites disappear somewhere in the depths of hit lists, where never a user gets lost. For an online shop, this can mean the final end! Right here lies the problem of off-page optimization: if you do it wrong, off-page optimization will not be inconclusive but will lead to disaster. That’s why you should rely on the help of professionals from the beginning because you often do not have a second attempt!

backlinks

Natural link building is trump!

It would go too far to go into the technical details that distinguish good backlinks from bad backlinks. But since Google rates backlinks as a recommendation by third parties, just imagine that you have an application with numerous letters of recommendation in front of you. What would make you suspicious? First, you would be surprised if too many of these letters were written in no time. Surely you would also be surprised if many of the letters of recommendation from companies come from industries with which the applicant actually has nothing to do. It would also be strange if in almost all letters of recommendation the exact qualities and abilities of the applicant are praised, to which you placed special emphasis in your job advertisement. And finally, you would also be suspicious if the applicant simply submits too many recommendations. Google is similar in analyzing backlinks. Only a few backlinks are already disadvantageous on their own. This is actually only the case if the backlink comes from a page that has already attracted attention as a commercial link farm. It depends on the overall picture! And we look at exactly this overall picture.

Off-Page Optimization

The tightrope walk

The tightrope walk also consists in the fact that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! Only a few backlinks are already disadvantageous on their own. This is actually only the case if the backlink comes from a page that has already attracted attention as a commercial link farm. It depends on the overall picture! And we look at exactly this overall picture. The tightrope walk also consists in the fact that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! Only a few backlinks are already disadvantageous on their own. This is actually only the case if the backlink comes from a page that has already attracted attention as a commercial link farm. It depends on the overall picture! And we look at exactly this overall picture. The tightrope walk also consists in the fact that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line!

The new generation - Mobile SEO
Mobile SEO

The new generation: Mobile SEO

Is your website one of those not yet optimized for mobile device users? We’re also your trusted partner in this regard, helping you significantly increase the number of clicks on your site through mobile search engine optimization.

Some pages optimized for tablets and smartphones have not yet been adapted to Google’s guidelines and have misconfigurations. Such errors have a negative effect on the ranking and are resolved with our help. The appropriate webmaster tools to detect these errors are provided by Google.

Mobile SEO

Mobile SEO is the future

If you read or hear about MSEO or Mobile SEO, it’s the latest development in Search Engine Optimization. More and more users are looking for information on the web. Various forecasts indicate that the mobile Internet will be used more in the very near future than the conventional network. Already today mobile users generate 20 to 30 per cent of the turnover of some online shops.

In this respect, it is high time to adapt your offers for products and services to the new requirements and make them suitable for the future. We help you to optimize your website so that potential customers can visit them wherever they are.

Mobile devices dominate the market

The number of contracts for tablet computers, PDAs (Personal Digital Assistants) and smartphones already exceeds the number of German residents in this country. There are also always new devices that are suitable for surfing and the users as a constant companion no longer want to miss. Mobile SEO is worthwhile so that your website is always available.

Do you need mobile SEO

Equipped with mobile SEO for the present and the future

The transmission standard WAP (Wireless Application Protocol) dramatically changed the use of mobile phones. Therefore it is urgently necessary to optimize the websites for mobile devices. However, the criteria for mobile SEO are different from those of classic SEO for websites. A slim design and a short charging time are recommended because smartphones & Co. often do not provide a high-performance connection to the network. Mobile loads that do not work within seconds also discourage mobile visitors. Since these mostly search for information, each jump means a possible loss.

Do you need mobile SEO?

This question is self-explanatory when you consider your own user behaviour. When travelling or staying in an unknown city or region, you’re sure to pick up your mobile device to find a place to eat, shop, and more through the search engine. As many people do the same thing, the revenue potential through this channel is growing at a rapid pace. That’s why it’s so important to stay up to date and optimize your website through mobile SEO.

Talk to us about this topic – by e-mail, contact form or by phone. We advise you competently and create on the basis of our know-how a non-binding offer for a tailor-made Mobile SEO, from which you profit with certainty.

In order to be easy to find on Google, it is not enough that the website itself largely meets the requirements of the search engine. Google and other search engines try to identify the thematic relevance of a website in order to suggest optimal search results to the users. The operators of the search engines are very well aware that they are reaching their limits with this project. Computers are still unable to grasp the meaning of a text. If the word Dallas often appears on a website, the programs conclude that there will be something interesting about Dallas there. But if only someone on the site talks about his dog, whom he called “Dallas,” Google and Co do not realize that the site is completely on the topic. To avoid such mishaps, Google also tries to determine the reputation of the website on the Internet. For this purpose, Google looks at the backlinks. So the links that point from other websites to a page. The task of the Offpage optimization is to ensure that Google finds in the analysis of the backlinks what it would like to find. In contrast to on-page optimization, which deals with the respective website itself, the Offpage optimization leaves the website unchanged. Both are mandatory for a successful search engine optimization! In contrast to on-page optimization, which deals with the respective website itself, the Offpage optimization leaves the website unchanged. Both are mandatory for a successful search engine optimization! In contrast to on-page optimization, which deals with the respective website itself, the Offpage optimization leaves the website unchanged. Both are mandatory for a successful search engine optimization!

The new generation - Mobile SEO

The number of backlinks is not crucial!

Initially, Google simply counted backlinks. “The more, the better” was the motto at that time. Of course, that did not last long! Site owners began posting links to their own website at random in forums and comment pages. In addition, commercial providers appeared, the websites operated solely for the purpose of linking other sites for a fee. Also very popular was the link exchange between two pages. Over time, however, Google has developed a very sophisticated set of tools to distinguish such artificial links from natural links. Those who had used such clumsy methods got into serious trouble. Because Google is not limited to simply ignoring such merged links. Instead, convicted tricksters are punished that their websites disappear somewhere in the depths of hit lists, where never a user gets lost. For an online shop, this can mean the final end! Right here lies the problem of off-page optimization: if you do it wrong, off-page optimization will not be inconclusive but will lead to disaster. That’s why you should rely on the help of professionals from the beginning because you often do not have a second attempt!

Natural link building is trump!

It would go too far to go into the technical details that distinguish good backlinks from bad backlinks. But since Google rates backlinks as a recommendation by third parties, just imagine that you have an application with numerous letters of recommendation in front of you. What would make you suspicious? First, you would be surprised if too many of these letters were written in no time. Surely you would also be surprised if many of the letters of recommendation from companies come from industries with which the applicant actually has nothing to do. It would also be strange if in almost all letters of recommendation the exact qualities and abilities of the applicant are praised, to which you placed special emphasis in your job advertisement. And finally, you would also be suspicious if the applicant simply submits too many recommendations. Google is similar in analyzing backlinks. Only a few backlinks are already disadvantageous on their own. This is actually only the case if the backlink comes from a page that has already attracted attention as a commercial link farm. It depends on the overall picture! And we look at exactly this overall picture. The tightrope walk also consists in the fact that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! Only a few backlinks are already disadvantageous on their own.

Powerful Backlinks

This is actually only the case if the backlink comes from a page that has already attracted attention as a commercial link farm. It depends on the overall picture! And we look at exactly this overall picture. The tightrope walk also consists in the fact that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! Only a few backlinks are already disadvantageous on their own. This is actually only the case if the backlink comes from a page that has already attracted attention as a commercial link farm. It depends on the overall picture! And we look at exactly this overall picture. The tightrope walk also consists in the fact that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line!

Good SEO advice
SEO advice

Good SEO advice

The success of a new internet presence depends on many different factors. One of these factors is undoubtedly that they present good content to users in the network. A website lives from its timeliness and the benefits that a user has when he visits them. Most website owners have good content but no visitors. This is because the homepage is too poorly listed in the search engine results. The success or failure of a website depends very much on the positioning in the search engine results. Higher positioning brings more visitors and consequently generates more revenue. The turnover of an Internet presence can be multiplied by a successful search engine optimization in the shortest possible time. Without a broad search engine optimization, the placement in the first places but almost impossible. Therefore, we would like to help you to reach your goals with our advice. We offer you a detailed consultation and competent support so that you can improve the ranking of your site and generate the desired sales.

Good SEO advice

With our advice for your success

If you have an internet presence that does not bring you the desired results, do not hesitate to contact us. We advise you in detail with regard to the on-page optimization of your site. We’ll give you valuable tips on how to optimize the content of your page so that it leads to better rankings in the rankings. A good ranking depends on the type, scope, format and structure of your content. However, backlinks also have a major influence on the placement in the results. We advise you competently and comprehensively on all points of a successful search engine optimization.

Also in the area of ​​off-page optimization, you benefit from our many years of experience. The Off-page optimization can be given enormous importance for the ranking of your page. However, this type of search engine optimization is more long-term. We also give you tips and tricks for off-page optimization to make your project a complete success.

You can decide for yourself how much you use our consulting services. We are happy to advise you in a few areas of search engine optimization. If you have a specific problem or need tips and advice on a small part of search engine optimization, contact us and we’ll help you immediately. If you would like extensive advice and the long-term support of your project, we are of course also available here with our diverse range of services.

SEO advice

Content Optimization
The 6 Best Strategies for Link Building to Work

6 Best Strategies for Link building

Strategies for Link building

Since there are SEO, the conditions and factors that need to be considered for a page to work well, are constantly changing. There are always new things that need to be kept in mind so that search engines prefer certain websites and display them at the top of the search list. The different ways and means that can be taken to improve the ranking come and go. But there is a very special strategy that seems to have worked itself out so far and has proven to be successful: Linkbuilding, that is, the link building between several pages.

Link building is still one of the most important factors when it comes to ensuring that a page works extremely well, be it on Google or other search engines. Google, in particular, would not say directly that link building is one of the most important and important tools for an equally good ranking, but analysis and recording strongly suggest that this is true!

But there are also some challenges that have to be overcome in the field of link building in order to achieve the best possible results. It is not so much about spamming pages with links, but really useful links where they make sense. The search engines know this and can now distinguish spam from other links. This is simply because they have evolved, which means that strategies and techniques that worked in 2014 or 2015 are no longer necessarily promising.

We got to the bottom of the whole topic and compiled for you the 6 best link building strategies that work especially well today and in the future.

Strategy 1: Link building through linkbait

Link building through linkbait

Search engines place a high value on the user-friendliness that your content offers to users. They also make it clear that this ease-of-use is one of the factors that determines which page is rated by them. So how can you create useful content and at the same time receive as many references as possible?

You can design your content in the form of listicles or infographics. Even better results can be achieved by a combination of both. Even the preparation of statistics can be useful.

We have some tips for you on how to achieve your goal quickly and effectively:

  • Find a topic that might be interesting for your target audience.
  • You should also make sure that the content is focused on a specific topic and is not about all sorts of topics.
  • Make sure that all studies and data you provide are backed up accordingly.
  • Because you create a linkable asset, ease of use and added value is an absolute must! Arrange all data and facts in such a way that they can easily be copied, quoted or taken as a reference.

Once you’re done with your content, it’s time for the link building process. Talk about relevant blogs and publications in your niche. Once you’ve built the first links, you’ll gradually start linking to your content. To ensure this process does not stop, keep your content updated regularly to keep it up-to-date.

Strategy 2: Guest Articles

Guest Articles

Matt Cutts, an American software developer who worked at Google, once predicted the end of guest articles with the words “stick a fork in it.” Guest articles on various blogs were considered by Google to be one of the best methods of generating links and attracting visitors. But what about today? Is the writing of guest articles actually snow of yesterday? Not at all! Do you know what has happened since Matt Cutts testified? On the one hand, he no longer works on Google and on the other hand, guest articles are still as effective and promising as they were at the beginning. Surely there is one form of a guest article that really does not work well anymore today. But that’s not the way it is here either.

First and foremost, it’s important to focus on blogs and websites that publish your guest articles that match your topic. The more popular these pages and blogs are and the more traffic they have, the better your own chances. You should also make sure that the content you provide for it always delivers a certainly added value and is written in high quality. Then you will also delight readers who may want to see, read and buy more of you. Link building per guest article may be a traditional method, but it is also a technique that will surely work in the next few years.

A particularly important point for the positioning of guest articles is also that it needs a large network in order to be able to network with the corresponding site operators and publish the guest articles there. SEO Route GmbH has an enormous portfolio of site operators, including major online magazines. So if you need help distributing your guest articles, we’ll be happy to help. A message via our contact form is sufficient and we will contact you and discuss the next steps.

Strategy 3: Link building through forum links

forum links

This is another point that is especially appreciated by search engines like Google. Forums links are used primarily to generate link juice, which in turn results in traffic through the search engines. Therefore, it is enormously important for site operators to deal with the topic of forum links and to integrate forum links into the link profile of their own website. Due to the traffic generated by favourably placed forum links, the search engines are sent corresponding user signals. This can lead to the page reaching a corresponding ranking. Another benefit that forum links can offer is an increased number of visitors to your website. Are you a professional in a particular field and can provide people with some added value in the form of important information? You should look around in the appropriate forums and use there targeted links. This way, you can make the visitors aware of your website. But again, do not overdo it! Forum links should by no means degenerate into spam, because even that is noticeable and is not appreciated by search engines and the users themselves.

In addition, forum links can provide you with a completely authentic link profile. About 95% of the websites that were among the winners during the last Penguin update had forum links in the link profile. If you need help with the topic ” forum links “, we are happy to help and offer professional help from the beginning.

Strategy 4: Content Optimization and Dissemination

Content Optimization

Blog posts are still in demand and, properly applied, can generate a lot of traffic. Just a single blog post can be converted in different ways. From a single story, a single post, you can create many different posts that are derived like a branch from the main post. A blog post can be further developed by not only deriving further stories from it but by presenting the content of the blog post in different ways. These can be:

  • videos
  • presentations
  • podcasts
  • infographics
  • Pictures in social networks

No matter which way you choose, a single blog post will provide enough material to make more than just a single post. Then it depends on how you distribute this content. Today, there are countless channels and paths available to you, social networks are just a fraction here, which can be used. Divide your content, presentations and other content targeted on relevant pages and spread your content. If you answer questions from users in specific forums, you can spread your blog posts there as well. If users in the social networks come across your blog post, who may be running a blog themselves, chances are that these users will voluntarily add a link from a post to their blog post.

Strategy 5: Link building with pictures

Link building with pictures

If you have already created a large number of images that you can call your own and that can be found on the Internet, it is quite possible that these images will be used by users without you having to pay for them or requesting permission to use them , And this is exactly where we put the advantage for you. How exactly is that possible? That works pretty easy! Go to Google Image Search and upload the image you want to know who is using it. Google will then show you all pages that use this image or a modified version of it. You can then contact the people who use your image without permission and agree with them that you will be linked accordingly.

Strategy 6: Link building using broken links

broken links

Broken links or dead links, as they are often called, are generally detrimental to the user experience. By clicking on a broken link, most users feel disturbed while surfing the Internet or their project is interrupted. Even search engines are not friends of broken links, because Google & Co. downgraded sites with many broken links after a while and no longer trusted. However, there are ways in which you can take advantage of Broken Linkbuilding. Use the smart way of broken link building! Any broken link you encounter will be the perfect link building opportunity for you. For any website that points to a broken link, you can inform the site operator and suggest that you replace the link with yours. He will be grateful that you have made him aware of this because he can handle such a possible ranking disadvantage. You can also use tools like Ahrefs Site Explorer to find other sites with broken links.