Google introduces new link attributes – what’s changing?

For 15 years, there is already the link attribute “nofollow” to counteract the spread of spam comments. For links that are set in terms of advertising or sponsorship, the attribute was also recommended as an optimal variant in a timely manner. Since the Internet has been steadily evolving and it has also changed a lot for 15 years, now the “nofollow” had to be extended.


What new link attributes does Google provide?

Google announced on 10.09.2019 that there are now two new methods to create a nofollow link. So site owners have new ways to customize the identification of their links in Google Search. In addition to the attribute nofollow, there are now these two variants:

  1. rel = “sponsored”: If you want to link to your website for the purpose of advertising or sponsorship, you can now use the attribute “sponsored”. You can use this for all links that you want to mark as remunerated.
  2. rel = “ugc”: This attribute is pending for user-generated content and will be used in the future for links generated from comments or posts in forums.

Of course you can still use the attribute value “nofollow”. Use this if you want to link to a website, without that an inheritance of Linkjuice takes place.

Are the new link attributes equivalent to nofollow?

When the attribute nofollow was still new, it was deliberately ignored by the algorithm. This is different now – all of the above attributes are interpreted as clues to how a link should be treated in Google Search.

Why are not the new attributes ignored like nofollow?

The new labelling methods are therefore not ignored because a link always contains information that can be used to optimize the search. For example, links contain words that indicate the content. By switching to the new hinting methods, it should now be prevented that valuable information is overlooked. In addition, webmasters have the opportunity to point out that the links are treated differently and not every Link Linkjuice gets inherited.
Since Google is aware that the introduction of new attributes raises questions, the Group has also designed a question-and-answer list. It lists the most important questions and answers from Google.

Can I keep my existing nofollow links?

Now, if you’re wondering if you need to change anything about your nofollow links already set, then that question will be clearly answered “no.” You can still use the link with nofollow to identify the link so that no link juice should be inherited. The attribute will continue to be treated as such, as before. A change to existing links is not necessary.

Is it possible to use multiple rel values ​​when linking?

You have the possibility to use several rel values ​​for one and the same link. For example, rel = “ugc sponsored” is a legal attribute. It should be noted that the link is set on the one hand as part of a sponsorship and also with user-generated content. You also have the option of using the rel = “nofollow ugc” attribute.

Do I have to change nofollow to the new attribute for sponsored links?

It is not necessary to change an existing link with nofollow for a sponsorship to the attribute “sponsored”. Despite the introduction of new labelling methods, it is possible to leave existing links with nofollow. If you use a CMS that automatically attaches the attribute nofollow to a link, then it can stay that way. However, it is recommended to change the label to “sponsored” if it is considered useful.

Is it still necessary to mark links from advertising and sponsoring accordingly?

Google answers this question with “yes”. To exclude a penalty, you should provide the links with the attributes “sponsored” or “nofollow”. Google prefers “sponsored” in this case, but both attributes are considered equivalent.

The wrong attribute used – what is the consequence?

For wrong attributes, you only have to worry about links as part of a sponsorship. If you mark a user-generated or non-sponsored link as “sponsored”, then, according to Google, this can at most be the case that no link juice is inherited from this link. So there is no difference to other links already marked as nofollow. In general, a link that has been tagged or sponsored by an ad should also be marked as “sponsored” as such. The link with “nofollow” is not wrong here, but the attribute “sponsored” is preferred.

Why does it make sense to use the new attributes?

If you use the new attributes, such as “sponsored” or “ugc”, Google will be better able to use the links for analysis. This may also affect your content, as long as other people in links to you also use the new attributes.

Does the new label not support link spam?

On many websites with the possibility to write contributions to content, the link spam is already being counteracted in various ways. This happens, for example, through moderation tools that require a review of the comments on blogs or similarly structured pages. The introduction and use of the link attributes “ugc” and “nofollow” should now ensure that the spam is contained. According to Google, all link attributes should be handled in the same way. The notes will be considered in the future in the ranking and treated as nofollow. Google will continue to review how links are used in Google Search. This will not change with the new labelling methods in the future.

Google introduces new link attributes

When will the changes regarding the attributes apply?

In terms of ranking, it is nowadays necessary to use the link attributes nofollow, ugc and sponsored at links. As of 01.03.2020, the new attributes should serve as labeling in the context of indexing and crawling. Website owners who only use “nofollow” to prevent a page from being indexed (which Google never advised) should switch to common and Google recommended actions such as “noindex” tag. Since the nofollow attributes only serve that Google does not follow these sides any more, or no Linkjuice inherited, this has even negative effects. As a result, the crawler is denied access to this subpage so that it does not recognize whether the page needs to be indexed or not.noindex tag is specified, it is unclear whether indexing is desired.

Punishment for Symantec users
Trust – Google and SSL certificates from Symantec

Google and SSL certificates from Symantec

The search engine giant and the software company Symantec have not been swimming at the same wavelength for some time. The reason for this? Breach of trust by Symantec! Reaction: Over the course of the year, Google Chrome is withdrawing around 10% of major domains, should they not have purchased new SSL certificates to date.

SSL certificates from Symantec

Google and Symantec – how it all started

SEO Professionals Know: If websites have a secure https connection through an SSL certificate, Google will reward them with a better and higher ranking than sites that can not provide such a secure connection. Especially with online shops and in other areas, this secure encryption is almost essential. Now, you might think that site owner who has SSL certificates do not have to worry about anything else. But far from it. That’s where the dog lies buried.

The fake SSL certificates

Once Google is deceived and finds out, trust can not be restored so quickly. So in the case of Symantec. It is estimated that Symantec is responsible for more than 40% of issued SSL and TSL certificates. Now comes the hammer: Some of the Symantec certificates were forged! And of course, Google has noticed it immediately and is now talking about action.

SSL certificates from Symantec. Who is affected

Google Seizes Hard – Punishment for Symantec Certificates and their Users

If Google’s plan goes down this year, Chrome April 66 could be a messy deal for many certificate users starting in April. As soon as this date, the Chrome browser encounters an SSL certificate from Symantec, which was also issued before 1.6.2016, the respective site operator receives a warning. This warning from Chrome includes the information that the connection to the site may not be secure and may result in unauthorized access to data. On October 23 this year, Chrome 70 will be released and things get even more curious: the warning from Google Chrome will be even stronger, even louder so that operators of websites that once took advantage of Symantec’s SSL certificates will almost have to cover your ears.

SSL certificates from Symantec: who is affected?

After all this information and circumstances became known, the technician Arkadiy Tetelman of Airbnb just ran and built a script. This script was able to find out which and especially how many websites are affected by this “dispute”. Meanwhile, the child has a name. Overall, this action ran for about eleven hours and the script checked the one million most visited pages on the Internet on the relevant SSL certificates. And lo and behold: With the first update of Chrome are expected to be affected by error messages from April about 11,510 domains. With the October update, this number even rises to an incredible 91,627 domains. For example, it appears that nearly all sites hosted by 1 & 1 also have such SSL certification.

Google and Symantec

Punishment not just for Symantec users

But not only certificates issued directly by Symantec are affected. Certificate vendors like Thawte, GeoTrust and RapidSSL, vendors that are or were part of the Symantec trust chain, are also affected. The consequence: Users of SSL certificates from these providers will probably be deprived of trust on the above dates. To determine if a company or its site is affected by these disputes, there is a special text file provided by Tetelman. It is also recommended to all administrators to check the root CA of their respective certificates. Verification can also be done through the Developer Tools console in the Chrome browser. If the URL is entered here, you get the corresponding information via the console. And taking advantage of the current situation is probably less appropriate if you want your own pages and shops to continue to function perfectly and be accepted by the Google Chrome browser.

Google against Symantec

The Chrome browser is just a means to an end in this battle of the giants, to give Symantec a proper memo. Google believes Symantec has destroyed trust by unjustifiably falsifying thousands of certificates across multiple domains. After all, Google had caught the causer of his time several times. Especially when Symantec had also issued fake SSL certificates on Bad mistake! There is now the matching pamphlet.

Google and Symantec

What is SEO
SEO Friendly Website

SEO friendly website? let’s explain what an SEO Friendly website is!

Countless times you hear the phrase “SEO friendly website“ or “SEO friendly” but what does this mean why do you need one? How can having an SEO friendly website help improve sales or grow your business?

We will try to avoid advanced SEO practices or technical phrases. All the websites we produce are SEO Friendly and can easily be found in all major search engines.

What is a Search Engine Friendly Website?

All of our websites are SEO friendly and have been configured to make it easy for search engines to read (crawl) and learn what that particular website is all about. The most significant aspects of our SEO friendly website are:

1/ Unique Descriptions and Titles

Each page of the site (including the main home page) has a different description and title. The titles are usually between 60-65 characters, and the description is around 150 characters. Descriptions and titles describe precisely what the page is about without being keyword packed. Here is an Example of a good title and description:


Unique Descriptions and Titles

2/ Correctly formatted URLs

Permanent links (that’s the URL of a webpage) are well-formatted, separated by dashes and are all lower case. Example of a well-formatted URL:


Correctly formatted URLs

3/ Fast loading web pages

Neither search engines nor people want websites that are slow to open. On the other hand our fast loading, sites are SEO friendly (indicating they have the edge in ranking algorithms over websites that are slower) and produce more user interactions (contact forms submissions, newsletter signups, sales etc.).

4/ Unique content

All content used on our websites is unique and has not been copied from another website or used before,  and all pages have useful content and flow together making it easy to understand for everyone.

5/ Images formatted for search engines

Search engines favour text that’s a fact, but you also have to use images in your pages because everyone likes it, it will make your content more attractive, sharable, easier to read etc. We always make sure that we optimise all the image sizes before we add them to a website using tinyjpg this helps to reduce the image file size without losing any quality. We also set a meaningful image ALT text and filenames.

What is SEO


6/ Pages will have a meaningful structure!

A web page usually has the following elements:

  • Header
  • Breadcrumb menu
  • Page Title (that’s the H1 tag and will explain what the page is about there is only one H1 per page)
  • Well formatted text – text is separated into many short paragraphs including subheadings
  • Footer

Why do you need an SEO friendly website?

Something that most small business owners, CEOs or new webmasters don’t readily understand is why you need an SEO friendly website and why it is important to have a website that is friendlier to search engines. Well, the reasons are a lot, but the main six you need to know are:

1/ It will get you more traffic from search engines (that is organic traffic )

As you would expect, an SEO friendly website would get you more traffic from search engines as it is likely to run higher in the search engine results pages (SERPS). If you take into account most people who use the search boxes tend to choose one of the first five results; you can recognise the significance of SEO.

organic traffic


2/ It will make your website user-friendly

SEO is not just for search engines, SEO is for users too. By applying the fundamentals of SEO to all of our websites it makes it simpler to use, and this will improve the user experience.

3/  It gives you brand credibility

People are more inclined to trust websites (companies) that are found in the first pages of Yahoo Bing or Google. This is good for both brand credibility and brand awareness.

4/ It is cost effective

An SEO friendly website will send targeted traffic 24/7 without needing to spend money on PPC or other methods of online advertising. While there is a cost to reach that point, the long term advantages are more significant.

5/ It helps you know what your most valuable clients want

SEO drives quality traffic and by examining the behaviour of those users (how they enter your website, what they like, what they click, how they leave etc.) is a great way to learn what your clients want and modify your products or website to match their demands.

6/ SEO is even more important for mobiles

A site that has good rankings on mobile searches is mobile friendly will get more consumers and traffic than a website that is not mobile SEO friendly. These days more users are using their mobiles to search for products or information while on the move it is essential to be on top of the search results or you are losing clients to the competition, particularly those searching for local services or products.

SEO is even more important for mobiles


An SEO friendly website has specific characteristics and features that help search engines understand what the site is all about, and this improves the odds of gaining better rankings in the SERPS.

If you want a head start with a new website you need to take SEO into account first. All of our Website Design plans have all major SEO functions and features added before we publish them.

The most important advantage of having an SEO friendly website is that you will get more targeted organic traffic from search engines.


Do I Need SEO?

Do I Need SEO?

How do the search engine show-up your website when searched? Now you’ve hit the nail in the head. To do this you have to hire people who deal with this, the search engine optimisation like Websites Are Us.  When hired we will assess your website like a doctor and inform you what’s the problem with your site, and we even let you know that the cure’. An optimisation is all about getting clients to the site.

What is SEO

Search Engine Optimization – Why Is It Needed for a Website?

SEO is now an integral part for those sites. It’s something which helps to give the site an edge to compete at the’virtual’ world it is part of.

It’s what polishes the website off after creation. You could say it is like preparing another piece of artwork, that should be crafted nicely after it is taken out from the mould. An optimisation is all about bringing customers to the site. It’s similar to bringing the bees to the nectar!

Do I Need SEO?

Website Optimisation

SEO actually polishes the website after creation. It like preparing another bit of art, that should be crafted after it’s removed from the mould. Website Optimisation is all about getting business to your website.

What is SEO?

It stands for Search Engine Optimization. Search Engines is not a new world. Search Engines have agents that are called’robots’ in the net world. These spiders or robots assist, the search engines to look for information that is being hunted by vast numbers of people. The robots collect all the information available on the internet to satisfy the search of internet users.

In conclusion

I’d suggest all the new site owners who want to survive in this competitive world, to have a healthy site you should consult a search engine optimization analyst. Such as Websites Are Us, who will inform you suggest you that if your site is about to jump into this aggressive world. Search engine optimization is something which has now become an integral aspect for websites. It helps to give the site an edge to compete in the’virtual’ world.