Online communication channels support all kinds of content, from textual to different graphic and / or audiovisual resources.
But be careful, because everyone has a place, it does not mean that everyone will be equally well received by your target audience.
“Each digital communication channel requires special treatment.”
Think about it, it is not the same to share a post on Twitter (even if it has character limitations), than to publish visual content on Instagram, where textual content practically takes a back seat.
However, there is a type of content that works for each and every communication channel and audience; the visual.
It is very clear, “an image says more than a thousand words.” The first impression is the most important to attract attention, more than essential to succeed on the Internet.
In order to enhance your content marketing strategy, it is essential that you consider what you can offer graphically and know how to play with the elements of visual communication.
So in this post I want to share with you:
- The benefits that visual communication brings to digital businesses.
- A list of graphic resources categorized into 3 groups and where to find them.
- The tools that will allow you to work with them and generate super attractive visual content.
Why should you use Graphic Resources to generate your content in a more visual way?
Over the past year, over 80 million new images have been uploaded to Instagram a day. If we add all the social networks, newsletters, web pages and other channels, the visual content that moves in a day on the Internet would be overwhelming.
“It is clear that we have entered the visual age, and this is what brands know.”
Taking advantage of the potential of visual resources to reach more people is key to make profitable the efforts you make generating content.
In addition to this, bothering to find the best graphic resources and implement them to generate visual content, can bring you benefits such as the following:
- Attract more than your competitors: You catch the attention of users, but you also stand out from the competition.
- Stay in the minds of users: While the text is forgotten while only a small part of it remains in memory, images are remembered longer.
- Generate an identifying image: If aesthetic coherence is maintained, users will easily recognize the brand behind, even if they see the image out of context.
- Increase engagement: Clicks, whether to retweet or to like, are more common on content accompanied by images.
- Simplify the information: When you want to share data that is somewhat more technical or difficult to explain in words, graphic resources can help you simplify and better convey ideas.
After all, what you are going to achieve by applying quality graphic resources is reaching a wider audience with more attractive messages, which in turn strengthens the brand image.
What types are there and where to find the best Graphic Resources for your Content Strategy?
Graphic resources can be vector illustrations, visual patterns or graphic symbols that are used to visually manifest information, and which are usually accompanied by a textual explanation.
Each element has its own usefulness, and can contribute one thing or another to the messages you want to launch.
Once you are clear about what you want to represent, keep in mind that:
“The best way to take advantage of the visual elements is to work each element consistently with respect to your brand.”
In this sense, you should not treat each element by itself, but as a whole that must work towards the same objectives.
Now that we have entered into the matter, the time has come to share with you some of the best graphic resources with which you could work with your visual content, as well as where to find them and how to maximize their benefits with the appropriate tools:
1) Vector images, icons and illustrations
The most used graphic resources on the Internet are images, followed by icons and illustrations.
You can find this type of material very easily in image banks, and it adapts to almost any type of content or publication.
- Images: They are visual representations of a real object, person, landscape, or texture. It can be photographs or digital images worked by computer.
- Icons: It is the representation of a real element or an idea by analogy. Usually they are symbols that represent information in a simplified way.
- Illustrations: They can be drawn by hand or digitally processed, representing real information or not, but always with the aim of supporting textual content.
All these elements of visual communication can work together and simplify more complex concepts and ideas.
They are also very useful, especially icons, to represent information that users are already used to. For example, an icon with an envelope is easily understood as an email or “Contact” button.
Some of the best image banks where you can find these types of elements, both free and premium, are:
- Shutterstock: With more than 100 million graphic resources.
- Fotolia: Characterized by its royalty-free content.
- Pixabay: With free content for commercial use.
Once you have chosen the elements you want to use, you can create visual content in different formats thanks to online design tools such as Adobe Spark or Genial.ly, which allow you to easily achieve professional finishes.
2) Symbols, stickers, emojis and emoticons
Within the group of emoticons for social networks and other graphic elements, we also find other symbols and stickers that are gradually taking more ground within communication on social networks. Do we see what they are?
- Symbols: They are elements that establish an identity relationship with the reality they represent. It can represent something literally or it can be an abstract representation.
- Stickers: They are illustrations that appear pasted directly in conversations.
- Emojis: These are ideograms used in online conversations or web pages to represent emotions in a graphic way.
- Emoticons: Character sequences that represent facial gestures and express emotion.
They should not be underestimated, since using these graphic resources correctly in your communications and visual content, you will transmit your messages and brand values much better.
3) Banners and sliders
Other very useful elements in online communication are banners and sliders. These are resources aimed at web pages, blogs or newsletters, rather than social networks, although they serve all channels. Do we define them?
- Banners: Advertising piece of visual character that is placed in prominent places on a web page.
- Sliders: Web part made up of several graphic pieces that alternate with a previously determined time interval.
These graphic resources serve mainly to promote content, either within the website itself or in other communication channels.
Although you can work them from scratch with graphic design and illustration programs (such as the Adobe or Gimp package), there are online tools that will help you achieve a good finish without having advanced knowledge:
- Bannersnack: Desktop app for creating professional banners.
- Fotojet: Tool that allows you to work banners for YouTube.
- Canva: Simple online design program with many predesigned templates.
In addition, banners and sliders implemented in the right place are a graphic resource that favors the attraction of leads.
Online marketing trends are constantly evolving. However, there are things that do not change, such as the great potential of visual content.
You can use different types of graphic resources to attract much more and differentiate yourself from the rest, but the main thing is to know how to find the balance between the visual and the textual (not too much, not too little).
From experience, I assure you that the coherent inclusion of graphic resources and visual elements in your content is the key to giving a boost to your online communication strategy.
If you work this well, you will soon see the benefits!