automate processes

If you are up to date with the latest trends in the online world, you will have already echoed that hundreds of people around the world are living on a blog or its website. Entrepreneurship is in!

Above all, with the facilities offered by working through a platform such as the Internet, sitting comfortably on the sofa in our house, on a Malibu beach or simply leading a life that arouses envy, thanks to a job that allows us to instead have time to enjoy.

So when you decide to create your website and shape a digital business, you may be overcome by those expectations you had that this would be an “easy job.”

It is not, but you can also learn to take advantage of it, you know how?

Boosting your website, blog or online store requires effort, especially in the early stages of development. And this is where I would like to tell you that there is light at the end of the tunnel.

Do you know that you can automate digital processes in your online project and lighten the time you dedicate to your work?

With the automation of digital processes, tasks based on certain patterns can be studied in advance and performed “automatically”.

This will help your digital business gain momentum, generate passive income (even when you are not) and to optimize the time invested in your web project.

Are you ready to immerse yourself in a change that will lead you to be more productive?

If so, settle in front of the computer, since in this article we will see what is to automate digital processes, how you can guide your digital company towards automation and how to execute an automation strategy with which to get the most out of your website.

What is to automate digital processes?

What is to automate digital processes

Before diving into this topic, we should know more about it what it means to automate digital processes (DPA) and what do we mean by these terms.

Process automation is intrinsically related to digital transformation and the evolution of business process management (Business Process Management or BPM).

More and more organizations are aware of the need to understand how internal processes work to improve them, saving time and costs.

With the appearance of the Japanese model (Toyota production system) In the 1980s, a structured system began to be implemented in business process management.

As technology was present in our day to day, in our jobs, these measures also began to gain importance in digital processes.

We could define the automation of digital processes as:

“The DPA is the organizational system that is responsible for analyzing, implementing optimization improvements and controlling the processes related to the digital environment of a business, automating them to increase productivity.”

Once we have a more defined idea of ​​the concept, let’s see why it is important to automate digital processes.

What are the benefits of automating digital processes?

To turn our digital business into a more productive and responsive one, which is reflected in how we take care of our visitors and clients, process automation provides us with a series of advantages, such as:

one.- Operational agility: We offer a faster response time by not having to stop to think about how to manage a process on our website.

2.- Improved user experience: they feel more cared for since the messages are prepared and quickly offered at the right time for them to listen.

3.- Greater understanding of processes: process managers feel more empowered by knowing in advance how to respond by having a forecast of possible actions.

4.- Increase productivity: Human resources are better used as they can focus on other innovative and creative tasks that add value to the digital business.

5.- Cost savings: By having automated processes, the time invested in the tasks is amortized, and the human team can dedicate itself to tasks that involve real interaction with people.

Surely in your online project (website, blog, eCommerce, etc.) You have gone through that experience in which some tasks were repetitive and you thought “I wish there was a way to do it automatically”.

Well, there is, but unfortunately, we cannot absolutely automate all the processes we carry out.

If we are forward-looking, studying how we carry out certain tasks and how our clients respond to our communications and actions, we can create a “road map” to have a global vision of what we can automate.

Once we have carried out this previous work, we will be able to make decisions about which are the tasks of the processes that we can activate “automatically”.

Automation of processes oriented to the digital field

Automate processes in the digital environment

Today, the facilities that any user has to digitize their business are extensive.

If you have a physical business at street level, creating an online store to sell your products or services is at your fingertips.

New technologies provide large corporations, SMEs and small entrepreneurs with advanced software tools that help manage any process and ease daily maintenance tasks, for example on our web pages.

The true digital processing begins with the analysis of information and data that we will go through and evaluate and to which we will apply improvement solutions that allow us to manage time and tasks efficiently.

According to a Forrester Wave survey of employees of various companies in 2016, it is clear that the future focus will go through digital transformation.

This vision has changed since 2014, at which time an organization’s management ruled that cost reduction was the main driver of change.

This objective was considered valuable but from a current point of view, we can understand that it was a necessary step towards the automation of processes.

What areas form the automation of digital processes?

To implement DPA or digital process automation, according to Forrester reports, two distinct areas must be addressed: depth and breadth.

one. Deep processes: they are similar to business process management (BPM) projects and have more traditional and complex executions. The projects required modeling from their inception and an extensive development cycle.

They are characterized by:

  • Be structured and methodical
  • They use very few applications
  • They use diligent procedures
  • They pursue cost reduction.

2. Extensive processes: they are similar to low-code initiatives. They promote rapid workflow and are at the forefront of using applications to improve efficiency.

Its main characteristics are:

  • Speed
  • Use of many applications
  • They function as protection.
  • Pursue the final results with the client

The combination of these two factors creates a bridge towards the implementation of automatic processes in digital environments.

Automation of digital processes aimed at optimizing a website

Automate digital processes on a web page

Before starting to automate processes, we must meet a series of requirements that will help us know which tasks to put on automatic and which not.

It is necessary that you keep it updated, carry out maintenance or periodically write articles on your blog, which help you position it in the search engines.

As an addition, also check the message or communication you send to your visitors or customers so that they are consistent with the strategy you have planned.

Be close and take care of them.

You can create a list of subscribers, which afterwards, will serve to make automatic communications with them and present different aspects of your strategic plan (offers, promotions, etc.).

The better you analyze your audience, the better you can plan communication tasks with them and the better results you will obtain.

  • Third, define your global strategy sales and communications. Having the line you want to follow as clearly as possible will help you make decisions more orderly and faster when automating a task.
  • Room, prepare documentation. Once the previous work of analysis and documentation has been carried out and the guidelines by which you will govern your web project have been established, you should document the processes you have studied.

You can also create predefined responses that you will redirect later according to the results you get.

  • And fifth, make a list of digital applications that allow you to meet the needs of your website and automate some of the task execution processes.

With digital software tools and programs we will be able to manage our web pages and optimize those activities that we must carry out periodically.


The inclusion, already unstoppable, of digital transformation has driven the search for new ways of optimization in Internet business and, of course, has promoted the reign of websites.

As entrepreneurs, large or small, it is our duty to find the best alternatives to gain in efficiency in the processes and that this helps us achieve our objectives.

Digital process automation is the way to go to guide our website to success.

It does not matter that you are starting your web business, the sooner you integrate process automation in your company, the sooner you can increase the profitability of your digital project and help it grow.

Are you ready to go “on automatic” and improve the quality of your work and your life?

Content team of

By |2020-05-12T03:51:59+00:00May 12th, 2020|Marketing|