Make your website responsive and avoid Google penalizing your positioning

The first thing to make clear in this article is that “WordPress, Joomla, PrestaShop, etc. websites that do not use responsive themes they will not be eliminated by Google, said in an understandable way and that serves to avoid unnecessary alarms among users of old topics or that are not adaptable to all devices.

What if it can happen is that if our website is not adapted to all devices, that is, “Not responsive” will be penalized and lose positioning in Google search results from mobile devices, which should not affect searches from desktop, and the webs will continue to exist and will be accessible to anyone who visits them.

The saying “renew or die” already says it and in this sense we could apply it to WordPress, Joomla, PrestaShop, etc., and the themes we use, “They must be renewed or adapted” to continue reaching the users who visit us, either from desktop computers or from mobile devices.

Currently more than 50% of Internet traffic is done through mobile devices and approximately 40% of purchases are online.

What does Google say about it?

When searching from mobile devices, users should obtain the most relevant results, regardless of whether the information is for mobile devices, web pages or applications. As more people use mobile devices to access the Internet, algorithms have to adapt to these usage patterns.

In the past, changes have been made to verify that a site is configured correctly and will be viewable on modern devices. It has been made easier for users to find web pages from mobile devices and it has been introduced Indexing App. Two major changes are now announced to help users discover more content from mobile devices:

More mobile friendly websites in search results

  • Starting April 21, the use of mobile devices will be expanded as a signal for the ranking. This change will affect mobile searches in all languages ​​worldwide and will have a significant impact on search results. Consequently, users will find it easier to get relevant, high-quality search results that will be optimized for their devices.
  • For help with creating a mobile friendly site, check out the guide for mobile friendly sites. If you are a webmaster, you can be ready for this change by using the following tools to see how Googlebot sees your pages:
    • If you want to try some pages, you can use Mobile-friendly Text.
    • If you have a website, you can use your Google Webmaster Tools to get a complete list of usability issues from mobile devices through your website using the Mobile Usability Report.

Most relevant content of applications (Apps) in search results

  • From now on we are going to start using the information from indexed applications as a factor in the ranking of subscribed users who have the application installed. As a result, indexed app content may now be displayed more prominently in search. To learn how to implement Application Indexing that allows us to display this information in search results, check out our step-by-step guide on the developer’s site.

Other recommended articles published in our blog on “responsive” web:

As an end user you always have the last word, but adapting your websites to mobile devices will not only help you position them better, but will also attract more visits from users who currently only browse from mobile devices.

If you are interested in talking to specialists who can help you adapt your websites to display correctly from mobile devices, do not hesitate to contact one of our SEO partners:

In order for your positioning to be maintained or better, it is good that you know that as of April 21, 2015, Google will better position websites that are adapted or optimized for mobile devices.

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By |2020-05-12T01:09:48+00:00May 12th, 2020|Administración del Hosting|