Content marketing is one of the most powerful strategies you can carry out to connect with your target audience.
In addition, within this type of strategies you can develop content of all kinds:
There are those who share more or less long texts, those who make videos or images appropriate to the business and its products, and even those who decide to create a podcast, within the strategy of their digital business.
But one of the formats that has been used the most in recent years and that continues to be among users’ favorites is infographics.
Creating infographics is a very visual way of sharing content, which often goes viral for its usefulness and simplicity.
In other words, it is a ideal resource to connect with the target audience, offering original content that stands out from your competition’s publications.
For all these reasons, today I propose you with this practical article:
- Give a definition of infographics and clarify the reasons why you need to know how to create an infographic online.
- Generate a list of good design tools to generate content of this type.
- Know some typologies and real examples of this type of resources.
What is an Infographic
“Infographics are graphic resources that summarize a large amount of information in a simple and attractive way in little space.”
Surely you have heard of many other definitions to refer to this visual format, which has become so popular in the social media revolution.
However, do you know that this is a much older content format?
Since the time of the Egyptians, information was represented in hieroglyphs through drawings.
Little by little, these evolved and went through different phases, until at the beginning of the 20th century they began to be used in a didactic way.
From this legendary use, it has evolved into the most popular infographics for everyone, such as subway plans, and even towards a way of doing storytelling for brands.
From there, it has become popular and now there are many brands that use infographics in their content.
Why should you use infographics in your content?
This definition already makes it clear that it is the perfect complement to a long content and, a priori, difficult to understand.
But it is that, in addition to it, thanks to an infographic you can summarize the main points and explain the most difficult concepts well.
Its main characteristics are:
- Proper meaning: They are used to complete information or to explain specific points, however all the infographic must be understandable by itself.
- Reduced text: As I have clarified in the definition, it is a graphic resource. It should not have large paragraphs or a great explanation.
It is about using images, graphics or icons to explain and simplify the information.
- Graphic coherence: The graphic part is the most important in an infographic, that’s why you have to work it well and together.
The icons or images used to explain the information must be connected in terms of type of outline, colors, design style, etc. If you start mixing elements, it will be more difficult to understand.
- Readability: Although it has little text, the one included must be easily understandable both in terms of readability and type of language.
- Linearity: It does not mean that it has to be read in a specific sense, since it depends on the type of information that you are going to include and the amount of concepts.
It can be completely vertical, from top to bottom, or as a text with horizontal reading as well. Either way, the order to follow when reading the infographic should be made clear.
Advantages of using infographics in your content strategy
Surely reading what is an infographic and what are its characteristics, you have already started to come up with ideas about how it can be useful for your business.
These types of resources really have many advantages within a good content marketing strategy:
- Simplify the information: It is a great way to make information more accessible that can be confusing or difficult to understand. Get your content to a wider and less technical audience.
- It can go viral: Users tend to share visual content more than texts. An infographic is easy to send by email, publish on social networks, download to the computer, etc.
- It is remembered better and for longer: Visual content is much easier to remember and remains more in the memory of users.
- Strengthens the brand’s visual identity: If it is developed in a coherent way with the rest of the brand’s communications, it can be a very good element to reinforce it.
In addition, it helps to improve the reputation of the brand and give a solid company image interested in communication with its public.
Possible uses that we can give to this type of resource
Considering the number of benefits that creating infographics online can bring to your brand, it is very interesting that you start to include this type of resources in your content marketing strategy.
Perhaps at first you cannot think of how to do it, but in reality there are a multitude of uses that can be given to infographics.
Using infographics in one way or another will depend on what your communication needs and goals are.
For example, there are brands that create infographics for the clothing labels they sell, explaining how to wash them. At the user level, there are those who use them to highlight their professional skills in an eye-catching visual resume.
It is clear that the possibilities are many, but basically they usually have utilities like the following:
- Attract users: infographics, as I said, are very likely to be viralized. Therefore, they can reach a wider audience and attract new users to your online community.
- Explain difficult topics: They make the information that you should publish more enjoyable and that can be complicated to understand, or that can be somewhat confusing, so they will help you simplify the concepts a lot and make them more affordable.
- Draw attention: apart from serving you to improve communication with your online community, they will help you stand out from the competition, as with any other creatively designed content format.
- Share content on visual social networks: You can share a long text on Facebook or LinkedIn, but on Twitter or Instagram you will have to use the power of images to transmit a lot in little space.
Knowing how to create professional infographics will solve this problem and allow you to bring new content to a greater number of social profiles.
What are the best tools to create Infographics online?
Surely I have already convinced you so, if you still do not, you will start using this format in your content and social publications, right?
The problem now is getting down to work and designing your own.
You can do it with design programs like any of the Adobe package (InDesign, Illustrator, Photoshop) or even their free software versions like GIMP.
But if you do not have much skill with design or you do not have the necessary resources to invest in the work of a professional designer, it is interesting that you have some very intuitive online tools at hand.
So, below I show you some of my favorite tools:
- Piktochart: It is one of the best known tools because it is very easy to use. Those with little knowledge of design usually start using this tool and little by little they let go.
In addition to being very intuitive, it allows the user to use many pre-designed icons and graphics that adapt to all your needs.
This is, without a doubt, one of my favorites to create infographics.
- Canva: This online tool to learn how to create infographics has a wide repertoire of templates that you can customize and adapt to your messages.
Canva is another of the most popular options, both among design teams and among beginners.
- Info.gram: This is specifically created to be able to lay out infographics, charts with data, etc. It is well thought out to carry out work focused on figures or very schematic.
It is ideal for making simple and well focused content.
- Easel.ly: It is not that popular but it works very well. You can easily edit your infographics as it also has a very intuitive interface.
Although it offers templates, the variety is less than in the previous examples.
- Great.ly: The best thing about this tool is that it allows you to make dynamic infographics. No longer limited to a flat, static image, you can create interactive content.
You will navigate within the infographics discovering new content. It may seem that your creation is more complex, but in reality it only takes a few more steps in the process.
- Creately: Its main feature is that it gives the possibility of teamwork. Different users can connect to work on the same content.
This makes it much easier for different people on a team to develop the same infographic.
Types of Infographics and real examples
There are as many infographics as the imagination allows us to devise. I mean that you do not have to stick to a prototype, but that each professional, business or company will have their own needs when creating this resource.
On the Internet you can find many examples by doing a quick Google search, and almost any topic and type.
Therefore, I propose you to make a brief list of infographic categories according to their objective and content.
From each of them, I will show you clippings of some of the infographics that I myself have created or used on some occasion.
He thinks that not only does the use that will be given to the infographic influence, we could also make another categorization based on the visual style or the corporate image of a company in question.
In any case, in this post I am going to talk to you about 4 types that are really remarkable in the digital sphere:
An increasingly applied use in the field of job recruitment is in the creation of eye-catching and visual resumes (CVs), which represent a summary of a candidate’s professional history.
Even though the objective is not to get a job, it is always interesting to have updated this type of cover letters, which we can show at any given time.
Here I leave you an example of a section of this type of CV, in which the content is shown in a very summary way, with the aim of encouraging an interview or personal consultation, in order to go into more detail:
Within the world of pure advertising, you can also use this type of graphic resource. There are brands that even focus their press announcements in this format and much more in online campaigns.
This type of infographics develops the qualities of a product or service and explains what needs it covers.
Therefore, its objective is to promote something and bring it closer to users in the best possible way, standing out from the competition.
Here you can see a clear example of a section of one of our infographics designed for a Mailrelay Christmas campaign:
If the use of infographics has been proper since ancient times, the art of storytelling is not much more recent.
The use of storytelling in marketing, understood as, precisely, the ability to tell stories to generate emotions and links, is a complement that fits perfectly with the main functionality of an infographic: transmitting a message that lasts in memory.
There are many other formats to tell your own story, but if you choose the infographic, you will be choosing transparency and originality at a glance.
Here you can see one of the examples used by my team at Christmas a couple of years ago:
Last but not least (but more common), we can see other types of infographics that are not only used in the digital field, but also in the academic field at all levels.
Think of infographics as fantastic educational material as it is focused on explaining complex concepts and topics in a very affordable way.
For this reason, this is usually the one that accompanies many of my contents with a strong educational nature, such as the one you can see below, where the sections that you must include in a CV are shown very graphically:
If you are going to implement a digital content strategy or have a training profile (among others), do not stick to textual content only.
As you have seen in this article, there are many other options and infographics are very good material to communicate with your audience.
The main thing is to be able to summarize the information and have a clear objective for each design.
In this way, it is much easier to centralize all the ideas and represent them graphically.
Do you normally accompany your content with infographics or are you more of the text of a lifetime?
Tell us about your experience!
Freelance Digital Marketing Consultant and Content Manager. He has university training in International Business Management and Teaching. She is currently the Marketing Manager of MadridNYC and administrator of the blog Diseñocreativo.com