Machines, formats, papers, finishes, colours, procedures. The graphic production area is so deep how much the own design. Most of us still have questions about all these steps, and some details we didn’t even know existed. The intent of this article is to offer quick tips and objectives that will make a difference in your work.
WHAT IS GRAPHIC PRODUCTION?
How can you better understand clicking here, Graphics Production is a series of technical processes for generating a printed physical product. It involves services, appraisals, materials, costs and delivery times. Jobs range from the simplest to the most complex, such as business cards, posters, magazines, packaging, envelopes and many others.
Being a designer or creative professional requires that you have at least consistent knowledge if you are doing a project that will go through graphic processes. It is important to understand prepress, print and post-press, as well as several other phases that touch the production of the work.
I don’t think I need to talk about CMYK vs RGB when it comes to printing. Everyone is tired of knowing which files should be created in RGB when digital, CMYK when printed. However, there are other problems involving colours that go beyond systems.
Plated colour printing –
That’s what we call those that have, for the most part, elements of a single colour. Imagine filling an A4-size file with only a blue colour, for example.
. In the case of flat printing, give preference to the process offset. Digital machines are generally inferior in this sense and can deliver a result bad. But not It’s a rule! There are advanced digital machines in many printers on the market.
. Avoid using thin or small body fonts under flat colours when printing is digital. The result is an invasion of external colour into the typography, impairing reading. Size from the source, in this case, is what will most influence.
Hated by some, hated by others, despised by many. I forced the bar but today many designers are aversive to using the technique. In general, even the subtle effect of the gradient on a background can lead to complications.
. Large scale degradation is likely to reproduce bad in digital printing. Work with close colours and balanced spaces to affect the effect (do not apply it to the entire part).
Colour profiles –
Colour profiles are like translators who will show, as far as possible, a certain fidelity between what you see on the screen and what will be printed. In line with that, it’s important keep your monitor calibrated (know here how to do). Now let’s get to the point! To set up Photoshop, for example, go to Edit> Color Settings. For RGB colours, it is advisable to use the profile Adobe RGB while for CMYK use FOGRA27 or FOGRA39.
O Couche paper It is the most used in the printing industry. It is available in various weights, matte or glossy, and is best suited for colour printing. However, it is important to know that digital printing can vary result according to the media (paper) used. In the case of couché, for example, there may be a difference between thin and rigid weights as well as matte and glossy versions. It also happens with other types of paper, such as sulfite, recycled or supreme. Roles more porous tend to absorb more ink, so if you choose them for your project, try not to load lots of colour in layouts.
PROBLEMS WITH FILES
These are the worst! They are almost always related to colour, resolution and finish. Therefore it is very important to pay attention to the details below:
. Always make sure you are closing the CMYK colour file by checking before the conversion result (if you accidentally layout in RGB).
. Bleed ever it is necessary! Some people don’t know, but inside the print shop, anything can happen. Bleeding files, in addition to ensuring a good finish, can save the graphic material of a bad marriage between the front and back of the print, among other unforeseen events. Bleeding is essential for the refile (cutting) of the material, especially when printed in quantity (more than one). Vary the bleed between 0.3cm and 0.6cm in the final version of your files. Don’t forget the cut lines too, which nowadays can be automatically included when exporting PDF files.
. And speaking of PDF, you know the PDFX1-a? This is a configuration designed primarily for making things work out. Lightens the file, incorporates fonts, or curves them, adjusts image resolution to fit the size of your printout. If you were unsure which settings to use to output your files, go to PDFX1-a. without fear. Click to know how to export in: CorelDRAW, Photoshop, Illustrator and InDesign.
I’m sure all these tips will help you, but did you know that there is much more to learn? Do you already know our course in Graphics Production for Beginners? In it you will learn from history to the production flow, secret techniques and holy mantras so that jobs look much nicer. It is a gateway for anyone who wants to work in the area, too. Enjoy! The course is residential and the next one takes place in Recife / PE. Coming soon to your city! Click here to meet and subscribe.
ALWAYS do a print proof. If we perform so many tests during creation, why not produce?