Off-Page Optimization

What Is Off-Page Optimization

In order to be easy to find on Google, it is not enough that the website itself largely meets the requirements of the search engine. Google and other search engines try to identify the thematic relevance of a website in order to suggest optimal search results to the users. The operators of the search engines are very well aware that they are reaching their limits with this project. Computers are still unable to grasp the meaning of a text. If the word Dallas often appears on a website, the programs conclude that there will be something interesting about Dallas there. But if only someone on the site talks about his dog, whom he called “Dallas,” Google and Co do not realize that the site is completely on the topic. To avoid such mishaps, Google also tries to determine the reputation of the website on the Internet. For this purpose, Google looks at the backlinks. So the links that point from other websites to a page. The task of the Offpage optimization is to ensure that Google finds in the analysis of the backlinks what it would like to find. In contrast to on-page optimization, which deals with the respective website itself, the Offpage optimization leaves the website unchanged. Both are mandatory for a successful search engine optimization! In contrast to on-page optimization, which deals with the respective website itself, the Offpage optimization leaves the website unchanged. Both are mandatory for a successful search engine optimization! In contrast to on-page optimization, which deals with the respective website itself, the Offpage optimization leaves the website unchanged. Both are mandatory for a successful search engine optimization!

What Is Off-Page Optimization

The number of backlinks is not crucial!

Initially, Google simply counted backlinks. “The more, the better” was the motto at that time. Of course, that did not last long! Site owners began posting links to their own website at random in forums and comment pages. In addition, commercial providers appeared, the websites operated solely for the purpose of linking other sites for a fee. Also very popular was the link exchange between two pages. Over time, however, Google has developed a very sophisticated set of tools to distinguish such artificial links from natural links. Those who had used such clumsy methods got into serious trouble. Because Google is not limited to simply ignoring such merged links. Instead, convicted tricksters are punished that their websites disappear somewhere in the depths of hit lists, where never a user gets lost. For an online shop, this can mean the final end! Right here lies the problem of off-page optimization: if you do it wrong, off-page optimization will not be inconclusive but will lead to disaster. That’s why you should rely on the help of professionals from the beginning because you often do not have a second attempt!

backlinks

Natural link building is trump!

It would go too far to go into the technical details that distinguish good backlinks from bad backlinks. But since Google rates backlinks as a recommendation by third parties, just imagine that you have an application with numerous letters of recommendation in front of you. What would make you suspicious? First, you would be surprised if too many of these letters were written in no time. Surely you would also be surprised if many of the letters of recommendation from companies come from industries with which the applicant actually has nothing to do. It would also be strange if in almost all letters of recommendation the exact qualities and abilities of the applicant are praised, to which you placed special emphasis in your job advertisement. And finally, you would also be suspicious if the applicant simply submits too many recommendations. Google is similar in analyzing backlinks. Only a few backlinks are already disadvantageous on their own. This is actually only the case if the backlink comes from a page that has already attracted attention as a commercial link farm. It depends on the overall picture! And we look at exactly this overall picture.

Off-Page Optimization

The tightrope walk

The tightrope walk also consists in the fact that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! Only a few backlinks are already disadvantageous on their own. This is actually only the case if the backlink comes from a page that has already attracted attention as a commercial link farm. It depends on the overall picture! And we look at exactly this overall picture. The tightrope walk also consists in the fact that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! Only a few backlinks are already disadvantageous on their own. This is actually only the case if the backlink comes from a page that has already attracted attention as a commercial link farm. It depends on the overall picture! And we look at exactly this overall picture. The tightrope walk also consists in the fact that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line! that this overall picture must leave a very good impression – but not an impression that is too good to be true. We’ll be happy to show you how to balance successfully on this fine line!

%d bloggers like this: