Pay-Per-Click (PPC) refers to paid advertising with search engines, most commonly through Google AdWords – Google’s platform for paid advertising. The advertiser is then charged for each unique click occurring on the ads.
The purpose of PPC is to offer users, at a cost, an option to advertise their products, services or content through various types of advertising. This is most commonly through:
Search ads – this type of ‘text’ advert appears above or below the organic (natural) search results in Google
Display ads – advertising on other websites or apps (placements) using various media, such as images or videos
Shopping ads – this type of ad can promote your products in Google’s Shopping section and searches showing an image, title, price, store name and more
Do you need a Pay-Per-Click management agency?
Pay-Per-Click management services are the ideal solution for businesses that:
Are looking for instant online exposure
Need to boost traffic to the site
Want to promote a product or service
Are looking to run digital marketing campaigns over defined time periods
Are struggling to be found in natural search due to the high competitiveness of their desired search terms
Whose business/market is represented by a high variety of phrases which can’t all be effectively covered by organic search optimisation through content on the website
Want to target specific audiences
If your business matches any, some or all of the above, Pay-Per-Click services are probably the right answer for you.
How can Websites Are Us help you?
We are a versatile digital agency and are used to our clients requiring different services at different times depending on their long or short-term objectives. Pay-Per-Click often represents an instant solution if you are looking to boost traffic to the site, promote services or products or increase your exposure for selected search phrases. Websites Are Us can work with both existing campaigns or set up new campaigns on your behalf.
The correct choice of paid for media used is essential and we always consider the nature of the market you are operating in to recommend what we believe will work best for you.
Keyword research will help to pinpoint exactly how generic or specific you want to be with targeted search terms for your campaign. The nature of the phrases will also outline the structure of your campaign. When the campaign is running, the keyword research will continue to be an ongoing activity where we will explore new phrases and opportunities and make sure that you are only targeting the right search criteria by filtering out any negative words.
We can run simple predictions ahead of the campaign set-up in Google AdWords. This can help to give you an idea of what the average price for clicks for your selected phrases could be and the potential number of clicks and exposure you could achieve with different combinations for a maximum price-per-click and daily budget.
The process of a campaign set-up follows all the above, where the Ad Groups, key phrases and ads are set and your campaign is ready to be switched on. Once active, the campaign is regularly managed, monitored and optimised by one of our digital marketing executives.
Benefits of PPC
Ability to target specific audiences Instant results - quicker than building up organic rankings You can develop a remarketing strategy - target users who have interacted with your website previously Choose which page users land on Ideal for promotions, special offers or urgent recruitment You can add engaging extensions, such as location, phone numbers, call outs and site links Filter out unwanted visits and clicks through negative keywords Can target customers in different stages of the buying process
PPC management services pricing
Pricing of our PPC services depends predominantly on the size of the campaign you plan to run, as multiple complex campaigns require a higher level of management.
Dependant on the size and complexity of your campaign, Websites Are Us can provide a quote for your Pay-Per-Click campaign which will cover the set-up costs, ongoing campaign management and reporting. Our monthly fees don't cover the media costs for the advertising itself.
The media cost of Pay-Per-Click campaigns is billed based on a daily budget which can be set up to meet the exact level of finances you wish to spend on a monthly basis.
Leave us a message about your PPC management requirements and we will get right back!
We’ve really enjoyed working with Websites Are Us on our SEO traffic. Easy to work with and very knowledgeable team delivering consistent, excellent results in a timely manner.
I recently worked with Websites Are Us and my experience was excellent. Geoff is extremely knowledgeable and professional. Tony will go above and beyond to assist and explain to get the top results for the business.
I highly recommend Tony and Websites Are Us.
I worked with Tony on getting social media and PPC for startup and he was incredibly thorough and paid extreme attention to detail! Very straight forward about pricing which is important to me, and all around easy to work with! Thanks, Tony for all your assistance!
Websites Are Us is awesome. Tony and the rest of the team are responsive, creative, detailed, and deliver results. I've been working with them for almost a year. I have already recommended their services to two of my vendors. I recommend Best Pay Per Click Marketing 100%!