User Experience and Relationship with Design

Before I get started, I would like to ask you something: Have you ever accessed the Fotolia Fotolia site? There you will find thousands of royalty-free images and videos to download. There are many plans and deals out there. Check accessing

Hello people!
Maybe you read the title of the article and thought I was wrong because there is the area of ​​UX Design (some disagree), but I’m not wrong (not totally, at least). Throughout the article, we will see UX without necessarily seeing the design.

The first time I heard about the term was when I was starting in the area. I found the term curious and went to research a little about what it was. At the time, I remember that there was a lot of association between UX and UI (and still today). Most articles listed the two in their placements. Over time and the deepening of knowledge, I saw that the two areas work intertwined, but not in all cases as many think…

UX is basically the experience a user will have with an artefact (digital or physical) taking into account the processes that characterize that action, the feelings and the need of the public.

A lot of people think that UX It’s just about interface design and the digital world. It’s understandable since most of the content on the subject involves some kind of Human-Computer-Interaction (HCI), but it’s interesting to note that the user experience goes far beyond systems and interfaces. I think a lot of what we see is the result of studies by leading researchers in the field, such as Jakob Nielson, Jef raskin, Dan Saffer, Donald norman, among others. With research and major developments in the area of ​​interfaces.

Image by Fotolia from Adobe

Today, many agencies and studios already have departments or professionals that work with just this function. The growth in the search for this kind of knowledge has been increasing in recent years, but what most people forget is that UX is not just digital, but any kind of user experience with an artefact. For example, imagine that a merchant has a small supermarket. In this supermarket, he observes buying habits and how customers behave when performing tasks. If he notices some slow and complicated processes and seeks solutions that help his clients have a better experience in that activity, he is doing UX. And look, it didn’t even involve design, right? No wonder this has been increasing so much in recent years; Understanding these processes and situations greatly facilitate the development of any project.

In product design, this is a feature used in the test phases of the artefact. Understanding how users behave while using the given object facilitates the process to the end result of the project. It’s interesting to think of UX for more in design than just interfaces. What will the end-user experience be like when using that packaging you are developing? Do you see? That is my point. Expand our horizons to take more into account how the public will react to our designs. Of course, this requires a broad knowledge of the public and their behaviour. But you can invest more in this in the research phase of your project. Take time to examine the target audience for that artefact in order to have better contact with them and understand how they act. When this information is collected and examined, the project reaches another level of quality. Sure!

Image by Fotolia from Adobe

I don’t think you need to talk much about UX applied to systems. There is already so much on the internet, isn’t it ?! But it’s worth taking a little bit more about it in its best-known form.

Any digital product needs a UX team or professional in the project. It is impossible to create a website or application – for example – without considering the user experience on that system. There are thousands of techniques, tricks and ways to improve the use of that system, but this requires a lot of knowledge and especially: a lot of research. Such projects require a lot of system usability testing, and like anything in good design, it’s not a fast process. The more data and research did, the better the artefact’s end result. THE user experience It’s not just research on public behaviour in the system. Thousands of other areas also need to move for the end product to work well, so the team is made up of many different roles and types of professionals, including visual design, interaction design, HCI, information architecture, industrial design. , interface design and many others. Check out the chart by Dan Saffer (// and understand better:

For those who have never heard about or misunderstood, I will do a little review of the Fotolia site so you can better understand elements of the user experience within the system.

By accessing the website of Fotolia from Adobe, we noticed elements that would facilitate the search and interaction of the system with users. Visit the site and follow with me:

I have highlighted some numbered points to explain some of the usability of the site.

01 – Information presented easily and directly: If we consider that someone enters the site just to have information about the call centre number, that information would already be presented in the face. That way you would avoid the work of scouring the site for the desired data;

02 – Website presentation right away: Assuming someone does not know the site and has access for the first time, it is straight away what it offers and the conditions of use of the platform. This works to filter out searches and media types to display; also facilitates common searches about information, pricing and others;

03 – Clear and objective panels: Useful information such as login, registration and cart presented so that the user has no doubt where that is located on the site. He doesn’t have to look, he’s already in the right place anywhere on the site;

04 and 05 – Search Made Easy: With two search panels, the user is easier to search for the required content. You can also filter the type of content you want to find.

See how with just a suppressed site analysis we already found elements for good usability and experience? This is why we only analyze a few elements and only the site home. UX is that; is ease of use and how users interact with an artefact.

Image by Fotolia from Adobe

For those who are more interested, I recommend the Podcast UX motion – There you will find plenty of UX content with seasoned UX professionals. Also, I recommend the blog UX Collective, designed by Flavio Santana, here from DC – there, he and other professionals present studies, tools, concepts … about the area, always with good content and simplified language. There are many other sites on the subject (mainly in English) that you can search, but not to prolong me, I will mention only these 2.


Finally, I would like to make it clear that most of this article is personal and someone who understands that UX is more than interfaces, even though it is my area of ​​study and research a lot on the subject. You may even disagree with my opinion, but what I said makes sense, right? Did you understand the central point of this article? This subject is broad in so many different ways that it is difficult to delve into without extending. This was just a tip of the iceberg presented to you, ok?

Then that’s it. Did you like the article? Speak in the comments! It will be a pleasure to talk with you and hear your opinions on the subject.


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