Web Design In And Around The M25

Web design in and around the M25

Websites Are Us will explain a little about working with our team and we may assist you in the development of your websites and in the provision of business opportunities.

We produce attractive websites that will captivate your audience; they will function well so that visitors enjoy the experience of looking for the information they require on your website. Your website is the shop window that attracts visitors to look inside.

Our websites are not only attractive, but they will display the information you have and the products to their maximum potential. As a website owner, you will not want your shop window tucked away in a remote village where there will be very little if any passing trade. As a website owner, you will wish to your website your shop window on display in the best possible shopping centre.

Only then can you rest assured that your internet shop window can be easily found by targeted searches, people looking for the information products or services that you have available for them. Search engine optimisation or SEO is the scientific application of techniques that will maximise the number of targeted visitors to your website. What better evidence can I give you than that you have found our website.

Web design in and around the M25

Our websites range from statical brochure websites to content management system website cms. A static website is an information web site that provides information on a subject of your interest or some products that you provide. In general, a static website does not lend itself to changes by the website owner, although we can update your website as and when required for a nominal fee.

A simple form can be included on a static website; this form can collect information such as visitors name and email address and contact details. This information will be forwarded by email to the website owner. Websites Are Us is essentially a static website although I do a course updated ourselves.

It has a newsletter to update people who subscribe to it on developments in website design and search engine optimisation. I capture visitors name and email address should they wish to subscribe to this complimentary newsletter.

Although Websites Are Us is a static website it has hundreds of pages with a vast amount of information. We can provide a search facility to allow visitors to your website to find the information they require within your website. I have teamed up with web designers and programmers in the Far East; this means that we can provide websites at offshore prices often 30 to 50% less than a typical UK web designer firm.

Website design in and around the M25

I enjoy attending meetings where I meet many business owners we discussed marketing and the potential of website development with them. And I often speak at such conferences on search engine optimisation and website design. I'm based in Loughton in Essex on the borders with London and within a reasonable distance of many places within and surrounding the M25. Naturally, most of our clients are based in London and Essex I don't look after websites and search engine optimisation for clients as far away as the Americas and also Australia.

These days with the internet and also Skype there is no problem in having regular discussions with clients as we develop their websites. Video is becoming increasingly popular on the internet; it can boost your rankings on the search engines. You can introduce a little about your firm and your personality and why your website is different from anybody else's.

What is SEO
SEO Friendly Website

SEO friendly website? let’s explain what an SEO Friendly website is!

Countless times you hear the phrase “SEO friendly website“ or “SEO friendly” but what does this mean why do you need one? How can having an SEO friendly website help improve sales or grow your business?

We will try to avoid advanced SEO practices or technical phrases. All the websites we produce are SEO Friendly and can easily be found in all major search engines.

What is a Search Engine Friendly Website?

All of our websites are SEO friendly and have been configured to make it easy for search engines to read (crawl) and learn what that particular website is all about. The most significant aspects of our SEO friendly website are:

1/ Unique Descriptions and Titles

Each page of the site (including the main home page) has a different description and title. The titles are usually between 60-65 characters, and the description is around 150 characters. Descriptions and titles describe precisely what the page is about without being keyword packed. Here is an Example of a good title and description:

 

Unique Descriptions and Titles

2/ Correctly formatted URLs

Permanent links (that’s the URL of a webpage) are well-formatted, separated by dashes and are all lower case. Example of a well-formatted URL:

 

Correctly formatted URLs

3/ Fast loading web pages

Neither search engines nor people want websites that are slow to open. On the other hand our fast loading, sites are SEO friendly (indicating they have the edge in ranking algorithms over websites that are slower) and produce more user interactions (contact forms submissions, newsletter signups, sales etc.).

4/ Unique content

All content used on our websites is unique and has not been copied from another website or used before,  and all pages have useful content and flow together making it easy to understand for everyone.

5/ Images formatted for search engines

Search engines favour text that’s a fact, but you also have to use images in your pages because everyone likes it, it will make your content more attractive, sharable, easier to read etc. We always make sure that we optimise all the image sizes before we add them to a website using tinyjpg this helps to reduce the image file size without losing any quality. We also set a meaningful image ALT text and filenames.

What is SEO

 

6/ Pages will have a meaningful structure!

A web page usually has the following elements:

  • Header
  • Breadcrumb menu
  • Page Title (that’s the H1 tag and will explain what the page is about there is only one H1 per page)
  • Well formatted text – text is separated into many short paragraphs including subheadings
  • Footer

Why do you need an SEO friendly website?

Something that most small business owners, CEOs or new webmasters don’t readily understand is why you need an SEO friendly website and why it is important to have a website that is friendlier to search engines. Well, the reasons are a lot, but the main six you need to know are:

1/ It will get you more traffic from search engines (that is organic traffic )

As you would expect, an SEO friendly website would get you more traffic from search engines as it is likely to run higher in the search engine results pages (SERPS). If you take into account most people who use the search boxes tend to choose one of the first five results; you can recognise the significance of SEO.

organic traffic

 

2/ It will make your website user-friendly

SEO is not just for search engines, SEO is for users too. By applying the fundamentals of SEO to all of our websites it makes it simpler to use, and this will improve the user experience.

3/  It gives you brand credibility

People are more inclined to trust websites (companies) that are found in the first pages of Yahoo Bing or Google. This is good for both brand credibility and brand awareness.

4/ It is cost effective

An SEO friendly website will send targeted traffic 24/7 without needing to spend money on PPC or other methods of online advertising. While there is a cost to reach that point, the long term advantages are more significant.

5/ It helps you know what your most valuable clients want

SEO drives quality traffic and by examining the behaviour of those users (how they enter your website, what they like, what they click, how they leave etc.) is a great way to learn what your clients want and modify your products or website to match their demands.

6/ SEO is even more important for mobiles

A site that has good rankings on mobile searches is mobile friendly will get more consumers and traffic than a website that is not mobile SEO friendly. These days more users are using their mobiles to search for products or information while on the move it is essential to be on top of the search results or you are losing clients to the competition, particularly those searching for local services or products.

SEO is even more important for mobiles

Conclusion

An SEO friendly website has specific characteristics and features that help search engines understand what the site is all about, and this improves the odds of gaining better rankings in the SERPS.

If you want a head start with a new website you need to take SEO into account first. All of our Website Design plans have all major SEO functions and features added before we publish them.

The most important advantage of having an SEO friendly website is that you will get more targeted organic traffic from search engines.

 

Your Small Business Presence Online
Your Small Business Presence Online

Your Small Business Presence Online

Now within this competitive world, it’s extremely tricky to sustain in just about any small enterprise. Marketing plays a critical function to differentiate your brand against additional also it assists your own business to grow farther. The main aim of Marketing will be to increase earnings in the very long haul and managers employ various processes as well. Industry online is rising every day and you can find numerous reasons as no you have the time for you and energy to really go out to various offices or stores and evaluate that can be readily available in a click at home. At a city like Delhi at which it requires time to pay just a couple km internet plays an essential part for the company.

Now the majority of the bank trades are done online and you’re not necessary to visit the bank. Travelling business has seen plenty of flourish on the internet as planning to visit agents and assessing distinct bundles becomes rather quite difficult inside their own offices. It’s possible for you to evaluate options online and reserve the very ideal package. Online additionally reduces cost because of the business thus few organizations are passing the exact identical benefit to those users, internet site of IRCTC provides 10% cash back all the reservations that likewise brings the user to reserve on the web rather than visiting your travel agent that can not provide a reduction of 10 per cent. Service industry was boomed together with the assistance of the internet.
It’s perhaps not just service business but plenty of different businesses has seen an advantage by these means. As an instance company such as DELL has found more earnings appearing out of the online station as compared to every channel that provides an indication of the ability of the Internet today.

For almost just about any business it’s extremely crucial to get a presence on the internet now.

Your Small Business Presence Online

Understand Bounce Rates
How To Understand Bounce Rates

How To Understand Bounce Rates

Probably one of the very typical questions we receive when taking a look at google-analytics data is “What’s Bounce Rate? “. Bounce speed is a catchy little metric which could be clubbed at first glance. Let’s proceed and specify a “Bounce” because “if an internet site visitor merely viewpoints one page on the web site, in other words, visitors leaves a niche website without seeing any webpages until a chosen session-timeout does occur. There’s not any industry standard minimum or maximum period through which a guest needs to leave so as for a rebound to happen. Rather, that can be dependent on the session time out of this analytics monitoring applications. ” Quite simply, a bounce can be really actually just a guest that belongs to a single page, so doesn’t find the things they desire, plus so they also leave.
Thus, bounce speed is actually a metric to demonstrate how engaging a web site is, broadly speaking. Even though this is sometimes a symptom of positive connection and user participation, there really certainly are a whole good deal of factors affecting bounce speed that may cause this metric difficult to fully grasp and futile when seen on it’s own.

Landing Pages

With a number of our internet sites, we’ve created quite very excellent landing pages for service oriented organizations. These pages have advice about the corporation, service advice, and get info. A few of those pages have even a fast contact form to grab outcomes. When an individual lands on a landing page, then enjoys the knowledge, also makes a telephone call, that’s a conversion out of the company side. If many people hit landing pages and also earn a call, the site bounce speed will likely probably be higher expected, of course in the event that you don’t know what’s happening with the whole picture, you may begin to consider you own a site involvement issue.

The next thing we notice which really can have an effect on bounce speeds adversely is pages within stable aspects of the site which don’t possess tracking code onto these. When an individual arrives to your webpage (where there was tracking code) and logs in to a full page that doesn’t need tracking code (for instance, a portal site, secure information site, etc.), then visit may even enrol like a bounce. Some pages which have sensitive information might well not possess tracking code for privacy or security reasons, that may throw the stats off.

How To Understand Bounce Rates

Whenever you visit high bounce premiums, first point to check in is that which pages have been monitored, and also where will be the points of reducing analytics data. Anytime a guest moves out of a full page that’s tracking into a page which isn’t can be recognized as a “depart ” of course when this “depart ” is later seeing only 1 page it’s recognized as a “dip “. We frequently uncover some exit tips on pages which urge ‘t possess tracking code, along with also some involvement problems. Putting exit points together with participation problems together can make rather large bounce prices.

We focus with the material and boost user participation somewhat, and also the outcome may considerably diminish in bounce speed, although allowing individuals “exit points” to keep.

Bounce Rates Conclusion

Page perspectives and bounce rates, when viewed together, reveal the true participation on the site, and thus, make a difference lead production and earnings for the small enterprise. The procedure isn’t magical – but rather it’s a strategic method of enhance satisfied, better forecasts for activity better design, improved user participation, and improved search engine optimisation.
You’ve got to comprehend the metrics round the bounce speed to view its real price, and comprehend the way your web site is monitored and also interacts with all users.

Online Advertising
Local Marketing

Local Marketing

Local advertising has a great deal to offer and can be a gold mine in regards to opportunities available to generate revenue. Local marketing can, therefore, be your goldmine. The excellent benefit of this type of service is that it could cost you nothing, or hardly any, to perform; even though a lot of man-hours in exploring will have to be done. Get the site information on local businesses locally and try to see what the status of the Internet standing is. This usually means that you will have to look for keywords used (called keywords and search advertising ) from the websites which companies probably deems as significant, and hunt for them in an SEO with a specific city name.

Local Advertising

It is recommended you have a couple proven examples to get the attention of the business owner. Local advertising on the Internet does not need to be a time-consuming exercise, particularly when it comes to searching for certain keywords on websites and ranking them accordingly. Many software applications will enable you to automate the process, or you might find freelancing agents who will charge a minimum fee for performing the job for you.

Online Advertising

It is recommended you have a couple proven examples to get the attention of the business owner. Local advertising on the Internet does not need to be a time-consuming exercise, particularly when it comes to searching for certain keywords on websites and ranking them accordingly. Many software applications will enable you to automate the process, or we could do the job for you.

Though a lot of companies have established sites, it doesn’t serve the complete purpose, as the site is usually left inactive after the website has been set up the very first time. Typically, only people that are aware of your business will pay a visit to your website.
So what am I talking about? Off-line consulting is a means to improve your revenue, but with the distinction that you focus on the regional market instead of on nationwide. In current financial conditions, business does not just compete with similar local businesses on a commodity level, but with the institution of websites and blogs, companies now compete for rank (also known as Search Engine Optimizer advertising ) on a search engine as well.

Online Advertising

Thumbing through the Yellow Pages or the local paper for a number of a particular service has mostly been replaced with the click of a mouse, and finding everything you need on the Internet; this is called online marketing and directories and falls under the bigger umbrella of neighbourhood advertising.

Keyword Research

You’re sure to find many helpful keywords that have not been successfully optimized, but which you may use to ensure for a better rank page. With this information, you are able to draw some statistical position information, improve on this, and provide the local business with factual details on ways to improve their website ranking, and so traffic to their websites. This type of local marketing is sure to get the interest of most company owners who currently do not get the traffic to their site, through present marketing procedures.

Not everyone that builds a website fully knows the science behind it, and this has left an unsatisfied need in the local market.
Marketing encompasses a variety of techniques in order to generate more earnings, this is usually done by marketing your services or products successfully in your town. The most common and rewarding way will be that of off-line marketing as most other businesses also have their own websites.

Do I Need SEO?

Do I Need SEO?

How do the search engine show-up your website when searched? Now you’ve hit the nail in the head. To do this you have to hire people who deal with this, the search engine optimisation like Websites Are Us.  When hired we will assess your website like a doctor and inform you what’s the problem with your site, and we even let you know that the cure’. An optimisation is all about getting clients to the site.

What is SEO

Search Engine Optimization – Why Is It Needed for a Website?

SEO is now an integral part for those sites. It’s something which helps to give the site an edge to compete at the’virtual’ world it is part of.

It’s what polishes the website off after creation. You could say it is like preparing another piece of artwork, that should be crafted nicely after it is taken out from the mould. An optimisation is all about bringing customers to the site. It’s similar to bringing the bees to the nectar!

Do I Need SEO?

Website Optimisation

SEO actually polishes the website after creation. It like preparing another bit of art, that should be crafted after it’s removed from the mould. Website Optimisation is all about getting business to your website.

What is SEO?

It stands for Search Engine Optimization. Search Engines is not a new world. Search Engines have agents that are called’robots’ in the net world. These spiders or robots assist, the search engines to look for information that is being hunted by vast numbers of people. The robots collect all the information available on the internet to satisfy the search of internet users.

In conclusion

I’d suggest all the new site owners who want to survive in this competitive world, to have a healthy site you should consult a search engine optimization analyst. Such as Websites Are Us, who will inform you suggest you that if your site is about to jump into this aggressive world. Search engine optimization is something which has now become an integral aspect for websites. It helps to give the site an edge to compete in the’virtual’ world.