SEO Services Essex

Gain Visibility In Search Engines

Here To Help You Grow Traffic And Boost Leads, Sales And Opportunities.

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It has been estimated that around 80% of people who visit a website get there from a search engine or directory service. Ensure your site is featured prominently with our Search Engine Optimisation service.

When you want to look up something up online, where’s the first place you go? For the majority of people, the answer will be a search engine or directory service. In fact, research into the subject has shown that 80% of all website traffic comes from these sources.

WHAT IS SEO?

SEO is the process of getting a website to work more effectively with search engines and achieve higher-ranking results. The closer to first place that your website appears, the more likely it is that a user will click on it. This means there will be an increase in the traffic your site receives. Whilst this may sound like cheating the system, it is simply a process of making your website more relevant, authoritative and effective in searches for your products and services.

For example, informative titles, descriptions and tags on a post or page will improve its relevance in a search. The number of good websites linking to yours will increase its authority. Search engines also consider user experience factors, such as the speed of your website and whether it works well on a mobile phone.

Free Site Audit And SEO Solution For Your Business.

INCREASE LEADS, SALES AND REVENUE

Acknowledging and improving on these factors will improve your search engine ranking, which can in turn increase your leads, sales and revenue. Our service is strictly white-hat, which means we categorically stay away from tricks that could run any risk of downgrading your site or endanger it’s good reputation. Only good results come for you, for your customers, and for your search results by using Indigo Tree to optimise your on-page SEO.

Leading Essex SEO Agency - Fast Paced. Passionate. Traffic Drivers.

Acknowledging and improving on these factors will improve your search engine ranking, which can in turn increase your leads, sales and revenue. Our service is strictly white-hat, which means we categorically stay away from tricks that could run any risk of downgrading your site or endanger it’s good reputation. Only good results come for you, for your customers, and for your search results by using Indigo Tree to optimise your on-page SEO.

SEO stands for search engine optimisation and is the process of improving a website’s visibility in online searches. Methods include adding tags to keywords, links, site maps and descriptions to your web pages; creating relevant titles; quality content; social media links; etc. It’s designed to make your business appear at the top when users search by keyword on sites like Google.

SEO isn’t just black and white and what works for one person won’t necessarily work for the next; a targeted social media campaign may work for your industry but another could be different. This is why we use ethical SEO techniques to achieve the best results. As a digital marketing agency, we take a fresh approach to each campaign and our strategies take into account both Google’s ranking factors and the needs of your business.

What are good keywords?

Websites can look more professional if they have pages that focus on certain topics with relevantly titled titles, descriptions and tags. For example, you might want some focused pages about ‘Estate Agents in Southend-on-Sea’ and others titled ‘Southend Estate Agents’ that can also rank well for a varied selection of keywords. We identify the top keywords that you want your website to appear for and then create pages with those titles, descriptions and tags.

What about backlinks?

One of the most significant ranking factors is how many websites link to yours – this is known as your link profile. Links from other sites (including social media) give you authority – it would be like Wikipedia linking to your website; generally speaking, people trust Wikipedia so they should trust you too! Link building requires time and effort but we make sure there are no bad links or spammy ones; we only use white hat methods and resources such as PR and writing engaging content.

What about Google updates?

Anyone who has been in business for a while might remember when Google’s Panda update hit back in 2011/2012. The update changed the way that search results appeared, with low-quality websites dropping down the rankings. We make sure to keep on top of any updates to ensure your site isn’t affected by this or other updates in the future.

How long will it take for my SEO campaign to work?

SEO is one of those services where you usually get what you pay for; if someone is offering five pages of content and five social media posts for £100, chances are they won’t be using ethical methods and it could even damage your ranking rather than improve it. A thorough, effective campaign does take time but the results are generally long-lasting.

However, there are some factors to consider which could speed up the process:

If your website is already ranking high on some keywords or in Google’s top ten for certain phrases, this can mean that it will rise quickly when new content is added. For example, if your business appears on page one for ‘Southend Estate Agents’ then you should see a good improvement on that phrase following the creation of three new pages optimised with relevant titles, descriptions and tags. If your business is relatively new or has few competitors in your industry (i.e. not many companies within Southend offer formal wear cleaning services), it should be easier for your site to rise up the rankings.

We have recently completed a campaign for a local florist in Westcliff-on-Sea which saw them go from being on page 3 of Google’s search results to page 1, top 10 for several other phrases and first place for their brand name.

What are the benefits of an SEO Essex service?

As you would expect, there are several advantages to using an SEO company. The main one is that you should see organic traffic increase, as well as your domain authority (trustworthiness), improve; this means more leads, enquiries and conversions coming directly from your website. SEO experts will work with you to analyse how your campaign is going, recommend updates where necessary and stay on top of any changes to Google’s ranking factors.

The answer is actually much simpler than you might think. Local SEO is when businesses like you make your business stand out in the SERPs for local searches. This means that if anyone types in ‘SEO’ within their region, including city and postcode (RM12), then they will see you come up as a relevant result.

This can be game-changing for brands because it makes sure that people who are searching Google using keywords related to their location will be able to find you more easily. Think of it as a more targeted form of SEO, which leads directly into conversions because these people have performed a search specific to what they need – meaning there is very little competition at all – perfect!

There are many forms of local SEO, but at Websites Are Us we like to stick with the basics. This means that you don’t have to break the bank!

Let’s take a look at why organic local SEO is becoming more and more important for businesses; especially if they want to stand out in today’s crowded market…

Local search is one of the most popular ways of discovering businesses. According to Google, 72% of smartphone users search for information about products and services while they are on the go. Yet not all searches are location specific – but when people do use their mobile devices to find local goods or services, research shows that roughly 70% would prefer an organic option amongst the paid ads.  

Websites Are Us can help you to stand out in the local search results.

As well as helping companies to rank higher, organic SEO also improves your brand’s reputation by showing your customers that you are reputable and worth spending money on.

This is important because 42% of consumers believe that paid ads are less trustworthy than organic ones – so if they don’t see you pop up in the SERPs for their location, they might assume that your business isn’t legitimate!

SEO Essex – Websites Are Us

The success doesn’t end there either; after 5 years 88% of all Google searches are conducted via mobile devices. This means that over half of the people who use the internet are using it primarily for local searches.

If we take a look at the conversion rates, organic local SEO is no doubt best for business. In fact, according to research from Bright Local over 60% of customers will not contact a business that doesn’t appear in Google Maps or Google+. This shows us that customers are more likely to opt for an organic result when they can’t find a business on maps.

In 2021 alone there were 85 billion+ searches conducted with most being location-specific. Combine this with the number of people who would prefer a natural option and you have a very powerful marketing tool at your disposal. If you want to get ahead of the crowd then you need to be ranking above your competitors!

Our Local SEO Services include;

Competitor Analysis, Geo Location Search Terms & Analysis, Website Design (if required), Google Places Listing Setup (SEO), On-page Optimisation Report, Off-page Optimisation / Link Building Report, Customer Reviews Removal Service (if required) Social Media Links Listed. And much more!

We understand how important it is to get local customers through your door and we want to help you do just that. Our systems are second to none when it comes down to helping businesses become found in the SERPs (Search Engine Results Pages). If you need assistance with getting noticed then get in touch today.

Websites Are Us is an internet marketing company based in Essex with a team of experienced professionals. We pride ourselves on our high-quality service and transparent approach to search engine optimisation (SEO) and digital marketing.

Here at Websites Are Us we understand that any business, whether B2C or B2B, will have diverse needs. Our tailored services and innovative strategies allow us to provide unique customer experiences for each individual client. This approach has allowed us to build long-lasting relationships with numerous clients across the globe, including local companies in Essex.

The Websites Are Us team are well versed in implementing proven organic search techniques which are regularly updated by Google and other search engines. Our extensive experience ensures that we are ahead of the curve when it comes to maintaining a competitive online presence and meeting the demands of current SEO trends.

SEO is no longer just about getting higher rankings in the SERPs; it’s about delivering measurable results that can be tracked through analytics software such as Google Analytics. The Websitesareus team understand this and so we’re well prepared to build a strategy for your business that enhances lead generation and provides real value for money. Whether you looking for local digital marketing agencies or a national SEO company, we’re confident that we can offer the right solution.

We truly believe in what we do and as such we make sure to provide you with the best solutions for your needs. If you’re interested in learning more about our services then please don’t hesitate to get in touch or feel free to visit our contact page today!

At Websites Are Us, we understand that your local and national SEO is fundamentally important to any business. It is our intention to help you succeed online in the UK marketplace. We provide all clients with fully comprehensive reports for them to see how their websites are performing when it comes to key metrics like; social media engagement, traffic levels, bounce rates (speed of site load time) and backlinks (which helps improve your website’s credibility). And don’t worry about technical jargon or trying to comprehend it yourself, just be assured that everything we do will have a positive impact on the way people view your brand.

At Websites Are Us, we understand that your local and national SEO is fundamentally important to any business. It is our intention to help you succeed online in the UK marketplace. We provide all clients with fully comprehensive reports for them to see how their websites are performing when it comes to key metrics like; social media engagement, traffic levels, bounce rates (speed of site load time) and backlinks (which helps improve your website’s credibility). And don’t worry about technical jargon or trying to comprehend it yourself, just be assured that everything we do will have a positive impact on the way people view your brand.

We will help you to get noticed and that is vital for your business. People who are trying to find businesses like yours online, need to be able to find you so why wouldn’t you want them to? Most of our clients started out completely unaware of how they were supposed to appear in search engine results or had no idea what they needed or where to start when it came down to building their own website. If this sounds like you then don’t worry! Our dedicated team based in Essex will do all the hard work on your behalf and there won’t be a thing for you to do other than sit back, relax and watch as we generate new leads that could end up saving your business money! What’s even better than that is the fact that all of this comes at an affordable price.

Before any campaign begins we carry out a detailed SEO analysis to see how your website is currently performing. This allows us to identify any issues with your websites and what wins we can make with your campaign too. When we analyse a website we look at three main aspects content, links and technical.

Content Analysis

We understand that not all of our clients may have an in-house team or access to their own web developers, therefore creating the need for us to provide you with some kind of report that will help you understand how Google views your pages. We do this through onsite technical audits, these are performed by us internally as part of our services each month which allow you to plan for changes if required later on down the line through new campaigns or a complete overhaul of your websites.

Links Analysis

All major search engines use links as a key factor for ranking websites, it’s how they crawl the web and find new pages to rank. As mentioned at the start we only provide white hat SEO services that are safe to use and work within Google guidelines. We do this by auditing all backlink profiles on a monthly basis looking for any suspicious patterns which could link spam or other potential penalties using the latest software tools available. Technical AuditThis is our most detailed audit, it involves us looking at every aspect of your website from coding standards to mobile usability testing and making suggestions where needed so you can maximise each campaign afterwards.

At Websites Are Us we provide free audits with each project but they are not free from detail. We ensure that everything is done correctly and with your best interests at heart. So when you have a free technical audit from Websites Are Us what do you need to do?

Well, there’s not too much that we can go into without boring you and making everything seem like it is the end of the world! Put simply, if we find any issues with your website then we will highlight them in our report and provide recommendations on how they should be fixed. If you do nothing, we don’t expect your rankings to improve (so why would Google). You can contact us anytime if you want to hear more about our SEO Audits.

We specialize in carrying out in-depth keyword research for all campaigns to ensure the most valuable terms are being targeted. Your page content is the core of your business and it’s one of the first things people will see. We create content that reflects your business whilst being beneficial for search and the keywords being targeted. Many people ask how will I know where I rank? We use a leading industry rank tracker to monitor your current positions and growth on a daily and monthly basis.

Organic Traffic Through SEO

Search engines are an excellent way to drive qualified traffic to your website, especially when compared with other paid advertising methods such as PPC or social media marketing. When someone uses Google, Bing or Yahoo! to search for information in your industry, your rankings will often determine if you are going to be one of those search engine results or not. Our Essex content marketing experts, make sure our SEO strategies follow the latest trends and tactics in order to boost site traffic and provide a long term solution to your online marketing requirements.

At Websites Are us we understand the importance of backlinks. From the off, we’ve been building links through articles and press releases for our clients. They take a while to be built up but they will pay dividends in the end. That’s why we always link back to the client.

However, there are other ways to gain links, through directory submissions and social media too. We find that when a website is new it takes time for people to find it on Google but with consistent linking, clients start to see results in three or four months.

We offer a range of SEO services, including link building to push our client up the Google rankings. We take into account competitor SEO to ensure our client stands out from others for their particular industry terms. We also create social media campaigns that target locally and globally to help clients get high levels of organic traffic that turns into leads and sales.

Our staff are trained in both traditional-meets-modern Search Engine Optimisation (SEO) techniques so you can be sure they’ll produce results consistently over time. As the main UK digital marketing agency, we have teams across Essex, London, Kent and Hertfordshire so don’t hesitate to contact us today! Website Are Us is not just about building links for our clients, we also help the local community by giving expert advice about how to avoid spam links on Google and other SEO strategies. When people come to us asking for links, we don’t just give them out but advise them not to use them – it’s good to see others are using the same approach as us!

SEO Essex services include link building with articles and press releases; competitor based SEO; social media campaigns; directory submissions; training in both traditional-meets-modern Search Engine Optimisation (SEO) techniques.

Websites Are Us is not just about building links for our clients, we also help the local community by giving expert advice about how to avoid spam links on Google and other SEO strategies.

Do you need Technical SEO? Websites Are Us are experts in SEO and offer a full site review service to identify potential issues.

We’ll carry out a full review and provide an action plan and milestones for your website, giving you the peace of mind that nothing has been missed. This is particularly important as search engines such as Google tend to update their algorithms on a regular basis – it can be difficult to keep track or know whether changes are benefiting your website or not without expert knowledge!

The Search Engine Optimisation (SEO) Checklist:

A key part of our technical SEO report will be the checklist we use. This ensures all possible factors have been taken into account and provides a professional way of working with you and understanding what you want from your web presence. The checklist also makes sure we’re delivering the best possible results to you and will save time, as we can ensure that everything we plan has been completed already.

This checklist includes:

  1. Structure and links – The number of links pointing to your website must be appropriate for the size and popularity of your site. We’ll also look at the internal linking structure within your webpage so that Google can follow where necessary, making sure this is done in a natural way.
  2. Content – Content needs to be relevant and useful for search engines and visitors alike! It should explain what your business does and how it benefits people who want those things too – without keyword stuffing or spamming content.
  3. Robots – This part of the checklist covers important robots files (referred to as ‘meta robots’), which prevent search engines from crawling certain files on your website.
  4. Fetch as Google – This part of the checklist is about finding out what your content looks like when it’s seen by Google; we then tell you how to check it yourself so you know for certain that this has been done correctly.
  5. HTML Improvements – It helps to ensure your meta tags are accurate and correct so that search engine bots understand them properly, along with other important information such as titles, descriptions and keywords.
  6. Redirections – Ensuring users don’t get any 404 errors (error pages) but rather are redirected to relevant areas of your site where possible.

 

We also carry out a site audit and can provide you with advice on how to improve what you have.

Essex eCommerce SEO is all about hitting your target audience with the right search engine optimisations. As an eCommerce SEO company, we’ve helped countless online retailers boost their organic traffic and increase conversions through our SEO efforts that are tailored to individual businesses.

We understand that it’s not just about keywords but rather helping you achieve better visibility on Google so you appeal to more of your ideal customer base. This means using search engine optimisation strategies that put emphasis on different techniques depending on your industry so you can convert more website visitors into paying customers.

This is why one size doesn’t fit all when it comes to eCommerce SEO; instead, we use data-driven methodologies taking into consideration important elements such as:

Content writing and the creation of inbound link opportunities. By creating more unique content, we can help you get better search engine rankings for relevant keywords – driving more organic traffic to your website.

User-friendly design and navigation optimisation

As an Essex eCommerce SEO company, we’re all about offering a fantastic user experience and this is why we put so much emphasis on optimising your website for both desktop and mobile devices. This means faster loading speeds that won’t frustrate potential customers when they’re searching online; if they can’t load your site easily, they’ll go somewhere else.

We’ve seen how successful SEO can be when you get it right; our Essex clients tend to get better search engine rankings and an increase of their organic traffic month on month after we’ve started working together. If this sounds like something you need then get in touch with the friendly team today!

We’ve been SEO Consultants in SEO Essex County For the Last 10 Years we know what it takes to outrank the competition. We specialise in SEO Essex is a leading internet marketing consultancy based in the county, whose clients tell us that our services are second to none. Expert SEO consultants with over 10 years of experience in designing campaigns for some of the UK’s biggest companies, we understand how important it is for you to achieve your Online Marketing objectives.

We’re Dedicated To Helping Small Businesses in Essex!

We understand that it is difficult for small and medium-sized businesses to compete against the likes of large corporations. That’s why our aim is to help you increase your online presence and reach more customers, with a comprehensive range of services designed specifically with SMEs in mind. We believe that all companies should have access to high-quality internet marketing products and services at affordable prices.

Designing A Customised Strategy

Did you know our SEO Consultants can help design targeted campaigns? Using data provided by search engines, we select the most relevant keywords for your business and create a strategy designed to give you a competitive advantage.

Is Your Business On The First Page?

It’s no secret that consumers search for what they want online, usually on the first page of Google. We ensure your business is one of them by building authority and trust with Google’s algorithm so you get the number one ranking.

Working With The Best Digital Marketing Strategists!

We can help you communicate your message better to your target audience through our SEO services in Essex. Whether it be social media marketing, blogging or email marketing we can create an integrated campaign designed specifically for you to achieve demonstrable results from every aspect of internet marketing.

We can help you with our targeted local SEO services and provide the best advice on the web design industry. With our own websites achieving top page listings against major competitors, if you follow our advice there is no reason why your business shouldn’t see an increase in sales or enquiries!

The first step is to find out what your website looks like in Google’s eyes. Which keywords are ranked for? Are they relevant? Are there any issues with your site that could be holding it back from ranking better, such as a poor user experience or low-quality content? These are all factors we need to know before we can even begin work on your SEO campaign.

Once you have a good idea of the problems and opportunities your website has, we can start looking into how best to move forward. We use ethical white hat techniques that have been proven to work over an extended period of time and our knowledge allows us to create bespoke strategies for each client. In most cases, this includes working with you to build strong, relevant content that targets the keyword phrases your site is already ranking for.

Other services we provide for our clients include blog posts, social media management and link building, all of which are designed to boost the chances of your website appearing in search engine results pages (SERPs).

The goal of improving your online visibility is to increase traffic to your site and improve your business’s web presence. We aim to make it as straightforward as possible by providing a wide range of tools and resources you can access at any time including customisable reports and tracking software.

How much will it cost?

The amount we charge depends on several factors such as the number of keywords you want us to target and how many hours we estimate SEO will take; it could range from £100 – £1000 per month. We only offer fixed-price packages for SEO in Essex to ensure our clients are always getting the best value for money, whether they’re spending £500 or £5000 per month on their campaign.

What if it doesn’t work?

The most important aspect of any successful SEO campaign is trust between you and your agency; when you want results, we want to provide them with a high rate of success. This means that when you sign up with us, there are no hidden fees or clauses giving you the option to cancel at short notice. There are only fixed monthly costs with clear goals set at the beginning so everyone knows what they’re working towards.

Why choose us?

We are an experienced SEO agency based in Essex. We have worked with clients from all over the world and have helped them to increase their organic traffic exponentially, showing the search engines just how relevant their site is for certain keyword phrases. With our help, it’s possible to achieve higher rankings on search engine results pages (SERPs) which means more customers giving your business money.

When you work with us, you know that you’re working with a highly qualified team of professionals who are always willing to go above and beyond for their clients. If there are any problems along the way or new ideas are generated through data analysis, we will communicate these with you so that everyone knows where they stand at all times.

What are the benefits?

  1. An effective SEO campaign can have many advantages for your business, including:
  2. Increases traffic to your site
  3. Improves organic SEO rankings
  4. Boosts brand awareness
  5. Increases conversions rates and sales

 

As a digital marketing agency Essex based, our team of experts will show you the best way to achieve these things by putting together a bespoke strategy that fits in with your overall online strategy. This means that at every stage of the process, you’ll be fully informed about what’s going on so there are no unpleasant surprises later down the line. It also gives you the option to choose how many hours per week or month you want us to manage your organic search engine optimisation.

The first step is to find out what your website looks like in Google’s eyes. Which keywords are ranked for? Are they relevant? Are there any issues with your site that could be holding it back from ranking better, such as a poor user experience or low-quality content? These are all factors we need to know before we can even begin work on your SEO campaign.

Once you have a good idea of the problems and opportunities your website has, we can start looking into how best to move forward. We use ethical white hat techniques that have been proven to work over an extended period of time and our knowledge allows us to create bespoke strategies for each client. In most cases, this includes working with you to build strong, relevant content that targets the keyword phrases your site is already ranking for.

Other services we provide for our clients include blog posts, social media management and link building, all of which are designed to boost the chances of your website appearing in search engine results pages (SERPs).

The goal of improving your online visibility is to increase traffic to your site and improve your business’s web presence. We aim to make it as straightforward as possible by providing a wide range of tools and resources you can access at any time including customisable reports and tracking software.

How much will it cost?

The amount we charge depends on several factors such as the number of keywords you want us to target and how many hours we estimate SEO will take; it could range from £100 – £1000 per month. We only offer fixed-price packages for SEO in Essex to ensure our clients are always getting the best value for money, whether they’re spending £500 or £5000 per month on their campaign.

What if it doesn’t work?

The most important aspect of any successful SEO campaign is trust between you and your agency; when you want results, we want to provide them with a high rate of success. This means that when you sign up with us, there are no hidden fees or clauses giving you the option to cancel at short notice. There are only fixed monthly costs with clear goals set at the beginning so everyone knows what they’re working towards.

Why choose us?

We are an experienced SEO agency based in Essex. We have worked with clients from all over the world and have helped them to increase their organic traffic exponentially, showing the search engines just how relevant their site is for certain keyword phrases. With our help, it’s possible to achieve higher rankings on search engine results pages (SERPs) which means more customers giving your business money.

When you work with us, you know that you’re working with a highly qualified team of professionals who are always willing to go above and beyond for their clients. If there are any problems along the way or new ideas are generated through data analysis, we will communicate these with you so that everyone knows where they stand at all times.

What are the benefits?

  1. An effective SEO campaign can have many advantages for your business, including:
  2. Increases traffic to your site
  3. Improves organic SEO rankings
  4. Boosts brand awareness
  5. Increases conversions rates and sales

As a digital marketing agency Essex based, our team of experts will show you the best way to achieve these things by putting together a bespoke strategy that fits in with your overall online strategy. This means that at every stage of the process, you’ll be fully informed about what’s going on so there are no unpleasant surprises later down the line. It also gives you the option to choose how many hours per week or month you want us to manage your organic search engine optimisation.

Yes, but is there a quick fix to ranking on the first page of Google? No, not really. Ask an SEO consultant this question and they’ll probably all tell you that getting your site to rank higher in search engines takes time, but most importantly it takes strategy.

When you work with Websites Are Us, you are working with people who are continuously learning how search works, what consumers want and how users interact online. Our team of consultants have worked at some very reputable agencies throughout Essex and London the main aim of our firm is to provide exceptional results for clients by generating more organic website traffic.

Websites Are Us work with clients to create a solid plan in order for them to achieve their business goals and objectives, whether they’re looking to increase their revenue by converting site visitors into customers, or they want more awareness of the products they offer online.

Websites Are Us stay on top of trends in the digital world and we understand that in order for you to be successful online, you need a team who can grow your brand in the right way.

When you partner with us for SEO services, we’ll work with you to create custom content that will rank across all major search engines. We do this by analysing what keywords customers use when they search for products or services which are similar to yours and then using those keywords strategically throughout your website content. As well as this, our work goes further than guest posting which helps us achieve quality links pointing back to your site.

You may think that the link building process is something that you need to do with paid, for-profit services like Fiverr or Upwork but this isn’t always the case. When we work on growing your site – using client outreach and content syndication – it also helps us to provide high-value links back to your website which helps you rank higher in Google organically.

So, if you are ready to understand how SEO works and what strategies will help your business grow then fill out our contact form or call us today. Our team of consultants have worked at some of the most reputable agencies throughout Essex and London so get in touch with Websites Are Us today!

Yes, Websites Are Us offers free SEO consultations. We take a different approach to other SEO consultants in that we’re not just trying to sell you our services, but understand your business needs and ensure they are met.

Organic traffic comes from natural search results whereas paid traffic is advertising or ‘pay per click advertising on Google which has to be purchased. Organic traffic carries much more weight with Google so when you see an advert in the top spot, it’s also ranking highly for SEO too. The higher up an advert appears in the paid listings above organic listings, the more money is being spent on advertising by the company. However just because a website appears in position one of an organic listing doesn’t mean they don’t have a paid advert appearing above their listing.

How difficult is it to rank at the top of Google?

With millions of websites on the Internet, competition for Google’s organic rankings is stiff for many industries and if you’re just starting out your business online then chances are you won’t get ranked high in the search results which means little or no traffic, but that doesn’t mean it can’t be achieved. Websites Are Us will work with you to ensure your website ranks high so good SEO techniques need to be used. If you were a bricks-and-mortar type company, ranking high would be easier as you’d be able to use ‘offline marketing methods like placing adverts in local publications and putting branded leaflets through letterboxes. With a website, you’re only marketing online and this is a whole new world with rules that don’t apply to traditional advertising.

What kind of keywords do you target?

When it comes to choosing relevant keywords for your website, they need to be chosen carefully as it’s not possible to change them once the site has been live for a while without negatively affecting your rankings. Google picks up on these keywords during its indexing process and will give more relevance to sites with matching keywords in their metadata (meta description or meta tags). The most popular types of keywords are called ‘long-tail as they use three or more words and provide very specific information e.g., ‘SEO company Essex’. These are not only easier for Google to rank, but also tend to have less competition which means you’ll get better results. It’s important that your website carries across the same message with your keywords as it provides a higher chance of being picked up by search engines and ranking high.

SEO or organic search engine optimisation is where you worry less about keywords and traffic and more about how your site’s content is structured. The goal here isn’t to sell a product but to deliver relevant information so Google will rank your site higher the next time someone searches for it.

Once you know what keywords are important to your industry, you should start thinking of ways your customers would phrase these queries. For example, instead of thinking ‘accountants in Hull’ think ‘I need accountancy services in Kingston Upon Hull, who should I call?’ By using natural language people are more likely to convert into sales or pick up the phone. You can then structure your web pages accordingly and make sure that the words they’ve searched for are included.

What can I do to improve my site?

Think about your content and how you structure it. Content is king in SEO, so basically anything that has words will help boost your rankings once you know what keywords to focus on. Keyword stuffing is now frowned upon but there are ways around this. If someone searches ‘how long have ducks been around’ then avoid using just ‘ducks’ as a keyword because people looking for information may also type in other terms like ‘duck species’ or ‘types of duck’. Think about how your customers would phrase these questions and try to answer them with accurate, relevant content.

Make sure that your site is built with SEO in mind and has a clear hierarchy. Search engines typically rank pages according to how often they’ve been visited so this means using the correct keywords but also creating compelling content users will want to share. This could be through images or video, so choose an editor and format that suits you and always use the title and alt tag for all images used on your site. This is because Google crawls these attributes for their image search results which means if your page ranks well then people can find it from this section too.

Once you’re happy with your work, make sure that you monitor your progress by checking back on a monthly basis. In fact, any good SEO agency in Essex will do this for you, though if they don’t then it might be time to look elsewhere.

A well-optimised site should rank highly in Google and make sure people convert; if it doesn’t, then perhaps you need some help.

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