This service is ideal if you bought a CMS theme and are a novice with installing a CMS and require assistant in setting up your new CMS website. Do more of what you want and let us do all the rest.
Besides a fresh copy of the CMS Template, we’ll make sure you’ll get the right editing permissions to upload images, videos, plugins with no hassle. We’ll configure your links structure for optimal site structure.
You’ll get everything set up on your hosting service to be ready for a fresh CMS installation. You start clean and avoid future headaches.
We will install the theme and the required plugins to take full advantage of the product’s features. Moreover, we will configure the demo data so your site looks just like advertised.
We’re watching your back by being transparent and sharing every step of our process in a detailed document. You’ll also have direct access to one of our customer support fellows who will walk you through everything and answer all your questions.
Get the CMS theme installation service and let us do the hard work
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Where to Find CMS Themes
When it comes to CMS themes, you can find free and paid themes. Although there is not an official repository of free CMS templates, there are several websites like Theme Forest that offer free CMS templates. It’s worth mentioning that finding the right topic could be a bit tricky considering there are no extensive filtering options.
You can filter and view themes based on category so you can easily see nothing but themes for sites or choose to focus on magazine, e-commerce, portfolio or a different industry. Or browse through 1000s of templates using our theme template searcher.
CMS stands for Content Management System or Content Management System. In a very direct way, a CMS allows you to create, organize, publish and delete content from your website. In this article, you will understand how and why to use a CMS in your digital strategy.
The world has never been so connected. The current consumer scenario involves devices of all types, a strong and comprehensive Internet connection and innovative companies willing to use all this to the fullest, starting with their websites and virtual channels.
We are talking about a series of resources that allow you to leverage business, generate more sales consistently and deliver more options to consumers. All while companies offer a better shopping experience.
But still, many businesses still do not have a website or do not achieve expressive results.
And perhaps the main reason cited by them for the lack of success with the Internet as a channel for acquiring and retaining customers is the lack of technical knowledge to create and manage the pages and content.
That’s where CMS comes in as the definitive solution to this problem. And it’s okay if you don’t even know what it is.
What is a CMS?
The term CMS comes from the English Content Management System, which means Content Management System . In short, it is an online system that allows you to get a website up and running in a practical and quick way.
But it is clear that it is not only that, because you can do the same task with almost no technical knowledge.
The great advantage of the CMS, as the name says, is the possibility of managing dynamic content in a simple way, that is, maintaining a blog, online store or another type of website that needs to be constantly updated.
Imagine having to do weekly or even daily updates manually. It wouldn’t work.
So CMS is the ideal solution for everyone who needs a website that is not 100% static and momentary (made to stay on the air for a short time).
How does Content Management System work?
Imagine that you work in a newspaper or magazine.
Your audience is always looking for new news and topics, so you and your team need to produce new texts every day.
But this creation process is complex and, for each new content, you need to create the entire technical structure of the page. To make matters worse, each update has to be done manually.
In such a scenario, can you imagine how expensive and time-consuming this work would be? It would make it impossible, in terms of time and money, for the vehicle to continue to exist.
In addition, assuming you were able to keep the project going, the need to have highly trained professionals with the necessary technical knowledge could also greatly limit the appearance of new businesses.
Fortunately, our reality is quite different. To solve this type of structural and operational problem, the CMS was created.
The concept of CMS represents, most of the time, free software, created and disseminated by programmers around the world, in which a person can create their website , blog and other options, with extreme ease.
And when we use the expression “most of the time” it is because although the main market options (which we will talk about later) are free, there are also paid options.
One of the greatest assets of the CMS is its simplicity of use, which allows it to focus more on the strategy and less on the operational part.
The user does not have to worry about the technical part of the creation. He just needs to feed a database with the content he wants to present, simply and quickly.
All content is managed efficiently and the structure is made to guarantee a better performance of the pages, a good user experience and the possibility to scale the site without problems in the future.
What are the main features of a CMS?
It may not seem like it, but there is a lot involved in the production and publication of a simple content or page on a website. And each of these elements needs to have CMS support to appear.
This is clear when we look at some of the main features of this type of system, which include:
- creation and publication of pages;
- editing the website’s text and code;
- moderation of comments;
- inventory control and sales system (if e-commerce );
- installation of plugins and extensions to increase the functions of the site;
- media library, to upload images and videos to be used on the website;
- and much more.
What are the benefits of CMS? Meet 7 of them
The CMS has several benefits for entrepreneurs who want to create their pages on the Internet, meet 7 of them!
1. Ease of creation and maintenance
It may be that the main advantage of using a CMS software is the great ease it offers for those who want to develop a page and keep it updated.
Access to work is directly in the browser, that is, you do not need to download any specific and complex system . Nothing to take up space on your computer or cell phone.
This allows you to create your pages quickly and better take advantage of market opportunities for delivering higher quality content to users.
2. Ease of use
Whoever has a website knows that it is necessary to pay constant attention to the news and trends that appear in the market.
Therefore, your pages need to be flexible to take advantage of these new possibilities and use innovative resources to their full potential.
With a good content management system, in addition to the ease we mentioned, anyone on your team can help you maintain your digital strategy.
This includes creating pages on the company’s website, adding images, videos , customer testimonials and more.
All of this can be done extremely easily and quickly, without the need for in-depth knowledge of programming, design or diagramming logic.
What’s more, one of the main features of the CMS is, as the name says, its ability to manage content rather than just creating it.
In other words, there is no point in having many possibilities and using the system in a simple way without always following the progress of the results.
And again, a quality CMS makes this part of the job easier. After all, everything can be tested and optimized to give better and faster results.
3. A huge amount of additional resources
The major CMS on the market has a wide range of additional features. These can be added to the website with a few clicks to create the best possible consumer experience and make management more efficient.
Here is just a warning, which we will delve into further below: it is worth noting the characteristics of the chosen software to make sure that they meet all your needs.
If you notice any important elements missing, look for additional plugins and tools. If you really can’t find it, you may want to look for another CMS.
4. Possibility of optimization for organic search
Every entrepreneur who seeks to establish his website as a reference in the online market knows (if he doesn’t, he should know!) That it is necessary to know and apply the optimization techniques for organic search, or Search Engine Optimization (SEO).
SEO work aims to increase the chances of pages on your site being found by search engines, such as Google.
And the more people who find your site organically (without ads), the better for your customer acquisition process, as long as you have a solid content strategy and an appropriate marketing plan.
You can use different techniques, such as:
- link building to increase authority and improve rankings;
- optimization of images so that their content is also found by visual searches;
- strategic use of keywords, especially long-tail;
- and structuring the content in a way that is pleasant to read, to increase the retention time of readers.
It is very important that each page of the website receives this work, with great attention.
If your site is complex, made with specific software, it can be quite difficult to maintain this optimization correctly, even more as the site scales.
With the CMS, this can be done in a very simple and practical way. A few well-worked minutes a day can be enough for your pages to appear in the top positions of organic search, without having to invest 1 cent in sponsored links.
5. Versatility for projects of all types and sizes
No matter what you want your site to be, you are likely to get it smooth with a good CMS.
Want to create a blog to post relevant content every week? It’s all right. Need to create an integrated online store with multiple features? No problem!
And those are just a few of the possibilities. You can create member areas, landing pages and even create a type of social network, depending on your goal.
This is another asset of the CMS: it manages to support different projects of different sizes with the same structure and internal functioning.
All you need to do is shape the features offered by the platform of your choice according to the needs of the project.
6. Good loading speed
Another great benefit of having a CMS solution is that it generally contributes to increasing the page loading speed.
This element is crucial to offer a good consumer experience, not to mention that it is a factor considered in SEO ranking!
The longer the pages take to load – and we’re talking about seconds differences – the greater the chance that the potential customer will close the window and look for another option on the Internet.
Therefore, it is very important that you always monitor the loading time of your pages, seeking to optimize them.
This is even more important on mobile devices, which have been receiving special attention from Google with the new ranking model.
Known as the Mobile-First Index, it prioritizes pages that load quickly on mobile devices. Fortunately, state-of-the-art CMS already fully supports Mobile-First sites.
7. Low cost of updating and maintenance
Last but not least, we must not forget about maintenance costs.
Imagine that you build your website with a specific programmer, in a complex language that few professionals dominate in the entire market.
Can you see how it can make it more expensive to keep the structure up and running and always up to date? After all, the shortage of professional will allow him to charge more for the service.
With the CMS, however, everything is cheaper, from the implementation to the update and maintenance.
The software used, in general, is free, since most content management systems are created by programmers around the world, who work collaboratively.
Of course, you can still hire a developer or designer to tailor the desired website to your interests and needs. But this is no different than creating a 100% personalized website.
In fact, even changes to a CMS tend to be more affordable than creating zero.
So, the difference in values is in the update and maintenance, making the CMS a much more advantageous option in financial terms.
How to choose a CMS?
The task of choosing a CMS can be a bit hazy due to the number of options available on the market, and the similarity between what they offer.
When you look at 10 options and they all promise similar things, which one to choose? The truth is that you need a few elements to make your decision.
The choice is very important, we are not saying otherwise. But instead of spending a lot of time in doubt, follow these practical recommendations:
- what is system history? Find out if the user community is large and active, the system has a good reputation and technical support is praised;
- what is the basic proposal of the system? If the central focus of the CMS in question is very different from what you are looking for, move on. (example: you want a blog and find a CMS focused on e-commerce);
- how is the user experience? There is no point in having the best CMS, in theory, but not liking the experience of using it every day. Test and see what works for your company.
We here at Rock have a favourite CMS: WordPress. It is the most used in the world and has solutions for all types of projects.
But that shouldn’t stop you from researching other options and choosing the one you think is best.
How to migrate your CMS?
And what to do if you already have a CMS in use, but realize that it makes more sense to use another solution? The answer is: migrate to the new CMS.
And if you are wondering how to do this, we will not take a step by step, even because we have no way to do this here.
The number of CMS options is immense, which makes it impossible to know which one you use today and which one you want to migrate to.
But there are only 2 golden rules for CMS migration:
- Back up your information and databases: if everything goes wrong, you will still be able to restore your site to the old CMS with 100% preserved databases.
- Look for the support of the new CMS: in general, the documentation of the cutting edge CMS is very good, as well as the community of members. This can give you the direction you need to migrate smoothly.
How to evaluate the best hosting for the CMS?
Of course, CMS is not the only important element in maintaining your website.
The hosting has a prominent role in this too because if the hosting does not support the CMS you want to use, nothing is done.
And once again we come to the question of the number of options available. You cannot analyze them one by one in this article, but it does give you a simple step by step to guide your choice:
- decide first what type of hosting you want. There are 4: shared, cloud, VPS and dedicated server;
- shorten the list of options for the best-rated companies in the industry, which support the CMS you’re looking for;
- compare resources, service and prices among the “finalists” of your selection.
What are the differences between CMS, WCM, ECM, DAM and DXP?
The CMS is a system that covers several types of software and each one was designed to meet different needs.
Therefore, we will show below some of these subcategories and their differences.
WCM – Web Content Management
WCM is software used to create, manage, store and display content on web pages.
It has the ability to design and organize websites so that the contents are always up to date and easy to access at any time.
In addition, it allows control and preparation of content for publication, enabling evaluation and approval before disclosure.
WCM also enables the automation of content for publication, generating better performance.
ECM – Enterprise Content Management
ECM is the technology behind the capture, management, preservation and distribution of content and documents related to company processes.
ECM tools and strategies allow you to structure organizations’ information for as long as they exist.
Among these tools are WCM, which we just saw, and DAM, which we will learn about next.
DAM – Digital Asset Management
DAM, or Digital Asset Management, is a concept very similar to ECM, shown above.
The main difference is that the DAM has a more specialized focus and is used mainly in the management of rich media, such as videos, audio, images, among others.
Meanwhile, ECM works on file management in general. So, if you need a solution that efficiently concentrates multimedia files, DAM is relevant.
DXP – Digital Experience Platform
With the growing number of customer access channels, creating integration strategies between them to improve the shopping experience is no longer an option.
The DXP system makes this a reality and allows the same feeling to be experienced at any point of interaction with the company, which strengthens the brand identity.
We are talking about a platform designed to create and offer integrated and optimized experiences for the user.
This must happen in several channels and always take into account not only the customer’s preferences but also the entire life cycle of the customer.
What is the best CMS’s on the market?
Now that you know what a content management system is, let’s show you what are the main options on the market. As already said, let’s start with our recommendation, WordPress:
WordPress is the CMS platform most used worldwide. But that’s not just why we like him so much. For starters, this is a free option, used for blogs , online stores and many other projects.
There are several additional resources, such as plugins and templates already assembled, so that users can customize the solution according to their needs and business strategies.
One of the great advantages of WordPress is its active community. There are thousands of programmers who have the necessary knowledge to keep the system up to date, adding improvements.
Despite this, never fail to pay attention to safety. As it is an open-source solution, malicious people can look for loopholes in the system to attack sensitive information.
It is recommended to have extra resources to ensure the reliability of the system.
Another great option for a content management system is Joomla, used by large companies and brands. Among them is the acclaimed Harvard University in the United States.
Like WordPress, it is a free, PHP-based system that has numerous additional features.
Although the community and support are not as massive as the most famous option, Joomla is a robust and reliable alternative to CMS.
What about a CMS that is used by the United States government? That’s right, the US government chose Drupal as a content platform.
The platform works in modules that interact with each other, which allows a high power of customization of the system.
One of the advantages of WordPress (a wide community of programmers with knowledge in the system) also applies with Drupal.
Anyone thinking about creating simple pages and looking for high-speed loading should certainly consider TextPattern as one of the main options.
It loses a little to the options shown earlier in the question of a variety of ready-made templates, but there are still several extra features available.
Finally, we can’t forget about Radiant, a Ruby-based content and permissions management system, best suited for smaller projects.
It has its own language, very close to HTML, and offers good options for plugins.
Why should companies adopt a content management system?
The virtual environment is quite disputed, with fierce competition between companies.
Entrepreneurs and those responsible for organizations should always look for new ways to improve the experience of users on their websites and provide new resources, maintaining good management of actions.
These objectives are more easily achieved with the use of a content management system. However, there are several options on the market.
But do not think that the choice of the system by the organization can be made anyway.
The great challenge for companies is to align the need with the available resources. There is no better platform for general use. What needs to be noted is the company’s need to serve its audience and offer the right solutions.
So, one should analyze which CMS has such assignments, in a more correct way to your business.
So, now that you know what CMS is, its features and applications.